Tosca Musk (born July 20, 1974) is a South African filmmaker. She is an executive producer and director of feature films, television programs, and web content. Her work includes K. Bromberg's ''Driven'', Rachel van Dyken's ''Matchmaker's Playbook'', and her web series, ''

Tiki Bar TV ''Tiki Bar TV'' was a web series distributed in the pioneering field of video podcasting or " vodcast." Each episode features a problem that is rectified by the episode's namesake cocktail, which is scribbled on a prescription pad by ''Dr. Tiki' ...

''. Tosca is the younger sister of

Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The ...

and

Kimbal Musk Kimbal Reeve Musk (born 20 September 1972) is a South African restaurateur, chef, and entrepreneur. He owns The Kitchen Restaurant Group, a collection of "community" restaurants located in Colorado, Chicago, and Indianapolis. He is the co-fo ...

, and daughter of

Errol Musk Errol Musk (born 1946) is a South African electromechanical engineer, pilot, sailor, consultant, and property developer who was once a co-owner of a Zambian emerald mine near Lake Tanganyika. He is the father of business magnate and billionai ...

and

Maye Musk Maye Musk (''née'' Haldeman; born April 19, 1948) is a model and dietitian. She has been a model for 50 years, appearing on the covers of magazines, including a ''Time'' magazine health edition, ''Women's Day'', international editions of ''V ...

. She co-founded the streaming service

Passionflix Passionflix is an OTT entertainment streaming platform and production company. The platform was created and co-founded in 2017 by director and producer Tosca Musk, producer Jina Panebianco, and writer Joany Kane. Passionflix focuses on rele ...

Early life and education

Musk was born in South Africa and grew up in Johannesburg with her two older brothers: Kimbal and Elon. In 1979, her parents, Errol and Maye Musk, divorced. In 1981, Elon moved to live with his father; four years later, Kimbal did so as well. After graduating from high school, Elon moved to Canada; six months later, in 1989, Maye also moved to Canada with Tosca. Tosca Musk graduated from the

University of British Columbia The University of British Columbia (UBC) is a public research university with campuses near Vancouver and in Kelowna, British Columbia. Established in 1908, it is British Columbia's oldest university. The university ranks among the top thre ...

with a BFA degree in film studies in 1997.

Career

Musk produced and directed her first feature film, ''Puzzled'', in 2001 with Musk Entertainment.

was the film's executive producer. Soon thereafter, Musk produced the feature film, ''The Truth About Miranda'', since followed by over a dozen features, television movies and series, including the teen horror film, '' Cruel World'', the UK feature, '' The Heavy'' and the television drama, ''We Have Your Husband''. In 2011, Musk produced three more television movies which aired on Lifetime and

Hallmark A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term '' hallmark'' can a ...

in early 2012. In 2005, Tosca Musk partnered with

Jeff Macpherson Jeff Macpherson (born 3 October 1973) is a Canadian filmmaker and video game developer. He is the creator of the web series ''Tiki Bar TV'', co-founder of the gaming company RocketChicken Interactive, Inc. (which produces the game ''CodeRunner'') ...

to produce the web series, ''

''. That same year, during the Macworld 2005 Keynote presentation (which introduced the iPod with Video) Steve Jobs showcased ''Tiki Bar TV'' to the audience as an example of a

video podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. ...

(a relatively new media format at the time) which could be loaded to the new video iPod using

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

's iTunes software. ''Tiki Bar TV'' has been featured in ''

Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...

'' magazine, as well as in other media outlets. In July 2006, the show was featured in a profile on Jeff Macpherson in ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' magazine's Celebrity 100 Issue as "one of the first breakout stars in the world of Internet television". Musk is the CEO and co-founder of the OTT streaming platform Passionflix, which ''The New York Times'' describes as "sexy Hallmark Channel." Developed in 2017 with writer Joany Kane and producer Jina Panebianco, Passionflix makes movies out of romance novels. As of 2022, it charges customers $6 per month for its service and it had raised $22 million in funding. Tosca has directed several feature films for the platform including Alessandra Torre's ''Hollywood Dirt'', Sylvia Day's ''Afterburn/Aftershock'', Rachel van Dyken's ''The Matchmaker's Playbook'', K. Bromberg's ''Driven'', Jodi Ellen Malpas' ''The Protector,'' and Sylvain Reynard's ''Gabriel's Inferno series.''

Awards and recognition

References

External links

* {{DEFAULTSORT:Musk, Tosca American film producers American women film directors Living people South African emigrants to the United States University of British Columbia alumni Canadian women film producers South African film producers Canadian women film directors Place of birth missing (living people) South African people of Canadian descent Canadian people of South African descent 1974 births Canadian people of British descent South African people of British descent American people of British descent South African people of German descent Canadian people of German descent American people of Pennsylvania Dutch descent American women film producers Musk family 21st-century American women