Tony Moly (
Hangul
The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The le ...
: 토니모리) is a South Korean
cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
brand.
Tony Moly was established in 2006 with the support of Tae Sung Industry. The name Tony Moly means "putting style into packaging".
History
In July 2006, Tony Moly Cosmetics was launched with the support of Tae Sung Industry.
In April 2008, Soo Hwan Kang was appointed as the new president and 60 stores in Korea were opened.
In 2009, Tony Moly opened stores in
Japan,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
,
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
,
China,
Vietnam
Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
and
Myanmar
Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...
. By November, it had over 120 stores in Korea.
In 2010, Kim Huonh Cheon was appointed as the new CEO and Tony Moly opened its 200th shop.
In 2011, Tony Moly opened its 300th shop and in April, Tony Moly opened its first store in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
.
In August 2013, Tony Moly launched in
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
, opening two stores in Rostov-na-Donu and Ulan-Ude.
In 2013, Tony Moly opened its 10th single shop in
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
.
In 2015, Tony Moly opened a flagship store in New York on July 13.
The same year, Tony Moly opened its official store in the Latin American countr
Colombia It first began in the cities of Bogota and Medellin.
In 2016, Tony Moly achieved a total of 825 stores launched in 15 countries.
Spokespersons and models
Kim Hyun-joong
Kim Hyun-joong (; born June 6, 1986) is a South Korean actor, singer and songwriter. He is a member of the boy band SS501 and played roles in the Korean dramas ''Boys Over Flowers'' and ''Playful Kiss''.
After debuting with SS501 in 2005, Kim ...
was Tony Moly's endorser for 3 years from 2007 to 2010. On 17 August 2010,
Brown Eyed Girls became their new models, along with actor
Song Joong-ki
Song Joong-ki (; born September 19, 1985) is a South Korean actor. He rose to fame in the historical coming-of-age drama ''Sungkyunkwan Scandal'' (2010) and the variety show '' Running Man'' (2010–2011) as one of the original cast members. S ...
.
On 7 July 2011,
T-ara
T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
became endorsers of Tony Moly.
On 17 September 2012,
JYJ
JYJ (formerly known as Junsu/Jejung/Yuchun in Japan) is a South Korean boy band formed in 2010 by Kim Junsu, Kim Jae-joong, and Park Yoo-chun, the three former members of TVXQ. Their group name is taken from the initial letters of each member's n ...
was chosen as endorsers of Tony Moly.
On 3 September 2013,
Super Junior-M
Super Junior-M (stylized as SJ-M), an initialism for Super Junior-Mandarin, is a Chinese sub-unit of the South Korean boy band Super Junior. The sub-unit is the first international music group in the Chinese music industry to have members of bot ...
and
f(x)'s Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
were chosen as the new models of Tony Moly.
On 2 September 2014,
Hyuna
Kim Hyun-ah (born June 6, 1992), better known by the mononym Hyuna (stylized HyunA), is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. After leaving the ensemble sho ...
and
B1A4
B1A4 () is a South Korean boy band formed by WM Entertainment. The group debuted on April 23, 2011 with the single "O.K" from the EP '' Let's Fly'', after being introduced to the public through a webtoon. They have released nine studio albums ( ...
become Tony Moly's new models.
On 29 March 2018,
BtoB
}
BtoB ( ; ; acronym for Born to Beat; often stylized as BTOB) is a South Korean boy band formed in 2012 by Cube Entertainment. The group consists of Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel Shin and Yook Sung-jae. Or ...
become Tony Moly's new male model.
On 1 October 2018, amid heavy speculation within the Korean makeup industry,
Monsta X
Monsta X (; stylized as MONSTA X) is a South Korean boy group formed through the reality survival program ''No.Mercy'' under Starship Entertainment. The group is currently composed of six members: Shownu, Minhyuk, Kihyun, Hyungwon, Joohoney ...
became advertising models for its newest lip tint line with a guaranteed contract clause of 24 months. In 22 February 2019, it was reported that the group's explosive popularity among overseas K-pop fans made Tony Moly's stock price rise, especially in Thailand, the largest
cosmetics market in
ASEAN
ASEAN ( , ), officially the Association of Southeast Asian Nations, is a political and economic union of 10 member states in Southeast Asia, which promotes intergovernmental cooperation and facilitates economic, political, security, militar ...
.
References
External links
{{commons category, Tony Moly
Tony Moly ColombiaTony Moly official websiteTony Moly international websiteTony Moly PhilippinesTony Moly MexicoTony Moly RussiaTony Moly BelarusTony Moly IsraelTony Moly Jordan
Cosmetics brands of South Korea
Companies based in Seoul
Chemical companies established in 2006