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Tony Luke's is an American-based
cheesesteak A cheesesteak (also known as a Philadelphia cheesesteak, Philly cheesesteak, cheesesteak sandwich, cheese steak, or steak and cheese) is a sandwich made from thinly sliced pieces of beefsteak and melted cheese in a long hoagie roll. A popular ...
restaurant that was founded in 1992 by Tony Lucidonio, Sr. and his sons, Tony Luke Jr. and Nicky Lucidonio at its original location at 39 East Oregon Avenue in
South Philadelphia South Philadelphia, nicknamed South Philly, is the section of Philadelphia bounded by South Street to the north, the Delaware River to the east and south and the Schuylkill River to the west. The
franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
has since expanded, with 16 locations in Pennsylvania and New Jersey, one location each in
Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
&
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
as well as one in
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...
.


History

In the early 1990s Luke, Jr., his father and his brother, Nicky, bought a property near the expressway in South Philadelphia. The restaurant opened on February 3, 1992. The restaurant did not initially serve
cheesesteak A cheesesteak (also known as a Philadelphia cheesesteak, Philly cheesesteak, cheesesteak sandwich, cheese steak, or steak and cheese) is a sandwich made from thinly sliced pieces of beefsteak and melted cheese in a long hoagie roll. A popular ...
s until six months after opening due to popular demand. To avoid competition with other local businesses, the original Tony Luke's stand offered a more diversified menu, offering
hoagie A submarine sandwich, commonly known as a sub, hoagie ( Philadelphia metropolitan area and Western Pennsylvania English), hero ( New York City English), Italian ( Maine English), grinder (New England English), wedge (Westchester, NY), or a spuc ...
s and other fare, along with cheesesteaks. Luke Jr. soon took over the store's marketing. Eventually, the business grew to include several locations in the Philadelphia area and a line of frozen sandwiches. Through a partnership with Rastelli Foods Group, the business now has several franchised locations in
Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...
. On January 21, 2019, the restaurant announced that they will be opening 7 locations in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The first location opened on April 3, 2019 in
Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
on Flatbush Avenue. In July 2020, the owner Anthony Lucidonio Sr. and his son Nicholas were indicted on federal tax fraud charges. They are accused of failing to report over $8 million of income from 2006 to 2016. They are also accused of paying employees in cash to avoid payroll taxes. The Lucidonios dispute the criminal charges.


Business ventures

In 2008 Tony Luke expanded his franchise to frozen cheesesteaks and pork products known as Tony Luke's Pronto.


In mass media

Tony Luke was selected as Bobby Flay's adversary for an episode of the cooking show ''
Throwdown! with Bobby Flay ''Throwdown! with Bobby Flay'' is a Food Network television program in which celebrity chef Bobby Flay challenges cooks renowned for a specific dish or type of cooking to a cook-off of their signature dish. At the beginning of each show, Flay rec ...
'', with Luke winning the cheesesteak battle. Tony Luke's was featured on the
Travel Channel Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Warner Bros. Discovery, which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United S ...
's ''
Man v. Food ''Man v. Food'' is an American food reality television series. It premiered on December 3, 2008 on the Travel Channel. The program was originally hosted by actor and food enthusiast Adam Richman. In each episode, Richman explores the "big food" o ...
'' with
Adam Richman Adam Montgomery Richman is an American actor and television host. He has hosted various dining and eating-challenge programs on the Travel Channel and History Channel. Early life and education Richman, an only child, was born into a Jewish fa ...
attempting the "Ultimate Cheesesteak Challenge", which consisted of 42 oz. of
beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantity ...
, 18 oz. of
cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, ...
, and 8 oz. of
fried onion Fried onions are slices of onions that are either pan fried (sautéed) or deep fried — and consumed as a popular snack food, garnish, or vegetable accompaniment to various recipes. Sautéed onions Common fried onions are cooked by basic pan fr ...
s on a 20-inch
hoagie A submarine sandwich, commonly known as a sub, hoagie ( Philadelphia metropolitan area and Western Pennsylvania English), hero ( New York City English), Italian ( Maine English), grinder (New England English), wedge (Westchester, NY), or a spuc ...
roll. Richman chose American cheese for his cheesesteak while Luke, who also took on the challenge, opted for the more traditional
Cheez Whiz Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and with some changes in formulation continues to be in ...
on his. Richman succeeded in the challenge while Luke failed. The restaurant was also featured on '' Food Wars'' (hosted by
Camille Ford Camille Ford (born October 1, 1981) is an American television personality, radio personality, actress and producer. She has hosted numerous network shows including '' Food Wars'' on Travel Channel and listed as "up and coming actress to watch" by ...
), going head-to-head with
Pat's King of Steaks Pat's King of Steaks (also known as Pat's Steaks) is a Philadelphia restaurant specializing in cheesesteaks, and located at the intersection of South 9th Street, Wharton Street and East Passyunk Avenue in South Philadelphia, directly across the ...
in a battle for best cheesesteak in Philadelphia, with Pat's beating out Tony Luke's in the competition. Tony Luke played host to former
World's Strongest Man The World's Strongest Man is an international Strongman competition held every year. Organized by American event management company IMG, a subsidiary of Endeavor, it is broadcast in the US during summers and in the UK around the end of Decembe ...
Eddie Hall Edward Stephen Hall (born 15 January 1988) is an English media personality, actor, boxer, and former strongman. He won the World's Strongest Man 2017 competition. Hall has also won national competitions such as UK's Strongest Man, Britain's S ...
on his visit to
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
filming his 2019 series ''Eddie Eats America'' for
UKTV UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
. Luke said Eddie was the fastest eater of the "Ultimate Cheesesteak Challenge".


See also

*
List of submarine sandwich restaurants This is a list of notable submarine sandwich restaurants. A submarine sandwich, also known as a sub, wedge, hoagie, gyro, grinder, baguette, or one of many regional naming variations, is a sandwich that consists of a long roll of Italian or French ...


References


External links

* Restaurants established in 1992 Submarine sandwich restaurants Restaurants in Philadelphia 1992 establishments in Pennsylvania South Philadelphia {{Restaurants in Philadelphia