Tony Kelly (photographer)
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Tony Kelly (born 1975) is a fine art photographer and director. Based in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
, he is known for his cinematic style of photography with a luxury aesthetic and vibrant use of color.


Early life

Born in
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 c ...
.


Career

Kelly began work as a photographer straight from school, covering news stories for local newspapers. At the age of twenty, he became
Independent Newspapers Independent Newspapers Limited (INL) was a newspaper publisher in New Zealand. Started as the Wellington Publishing Company in 1906 to publish ''The Dominion'', it began taking over other newspapers in the 1970s and was renamed Independent New ...
youngest ever press photographer. Assignments to cover conflicts in Rwanda and
Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...
for Independent Newspapers and, later, News International would shape Kelly's future approach to photography as a medium of storytelling. In 1996, his photo of a kiss between musicians Bono and
Liam Gallagher William John Paul Gallagher (born 21 September 1972) is an English singer and songwriter. He achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009, and later fronted the rock band Beady Eye from 2009 to 2014, before starti ...
won him global exposure and prompted a change in career. After his next Afghanistan trip, Kelly left the newspaper world to focus on his lifelong passions - fine art and fashion. Kelly left Dublin for Los Angeles - "a city of pure visual stimulation" - to handle growing demand for his work in the US. By now he was honing his distinctive style in the pages of prestige publications like ''Vanity Fair'', ''
Vogue Paris The French edition of ''Vogue'' magazine, formerly called ''Vogue Paris'', is a fashion magazine that has been published since 1920. History 1920–54 The French edition of ''Vogue'' was first issued on 15 June 1920, the first editor-in-chief b ...
'', ''GQ'', ''L'Officiel'' and ''Cosmopolitan''''.'' In 2013, he was commissioned by
Playboy Magazine ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...
to deliver a series of iconic covers that would revitalize the brand. It was during this period that Kelly began to create the elaborate and extravagant set pieces that are now a signature of his work, producing daring images that blurred the boundaries of art and fashion. By 2015, having achieved international renown for his commercial work, the time had come to distill two decades of creativity into his first limited edition fine art collections. Since the successful launch of his solo career, his credo of "expression without limits" has fueled his evolution as a collectible fine artist with global appeal.


Popular appeal

Kelly has been described as “irreverent and provocative”, "spontaneous and hyper-energetic”. ''PHOTO magazine'' said his work "plays with humour and provocation" and that "his flashy style has conquered the world of fashion". Paul Solomons, Creative Director of British GQ and GQ Style magazine, described him saying “(Kelly) has carved out a distinctive style in an age where everyone seems to believe they can be photographers. He brings the pages of every publication he shoots for to life. He is a brave photographer not afraid to push directors and the talent. To say that Tony Kelly is one of a kind is an understatement.” In the words of Marco Finazzi, Art Director of Vanity Fair, ''“When you need colour, irony and humor, he is the first name that comes to mind. Think big, think Tony Kelly!”''


Fine art

Kelly's artworks amplify the visual language that he honed as a photographer for luxury publications. Predominantly shot in bright sunlight, they are instantly recognizable by their dynamic compositions, saturated colors and striking contrast. Guided by his philosophy that original art can only be produced by taking risks, Kelly purposely seeks to defy boundaries, stopping at nothing to bring his creative ideas to life. Meticulously styled and rehearsed, his work revels in the excess of aspiration, representing it with wit and imagination in bold and memorable images.


Commercial work

Kelly's unique style of fine art photography and fluency in the visual language of advertising continues to attract commissions from major luxury brands and expose his work to wider audiences. Most recently, his team traveled to Hawaii to shoot the Spectacles campaign for
Snap Inc. Snap Inc. is an American camera and social media company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services ...
Other notable clients include
Skyy Vodka SKYY vodka is an American vodka spirit produced by the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits LLC. SKYY Vodka is 40% ABV or 80 proof, except in Australia and New Zealand where it is 37.5% ABV / 75 Proo ...
(for their 25th anniversary campaign Kelly starred in one of his own images), Estee Lauder, BMW, Ilmakiage and Steve Madden. Kelly's ability to create a smile in the mind gives his work universal resonance, whether it is displayed in private collections or on public billboards from Times Square to Sunset Boulevard.


Books

In 2014, Kelly released his first self-published coffee table book titled ''Tony's Toys''. Kelly chose the self-publishing route to sidestep the constraints of commercial publishing, allowing him to reflect his signature level of extravagance – right down to the hand stitched pages. The book is limited to a release of 900 copies + 100 special edition copies. Described by ''Blink magazine'' as "ground breaking for both its innovative layout, dimensions and the scale of the images presented, this limited edition piece cements Kelly's position as one of the most original and provocative photographers of our time". His second book "''Taken! Entertaining Nudes by Tony Kelly''" was released in September 2016 by
teNeues teNeues (pronounced "teh-noy-es") is a publishing company founded by Dr. Heinz teNeues in Krefeld, Germany, in 1931. It is a third-generation family firm and one of the leading book publishers in the areas of photography, design, lifestyle, and t ...
and distributed worldwide. ''Maxim'' hailed it as "the most entertaining photo book you'll ever see", a "showcase of some of his strongest - and sexiest - work to date".Maxim Magazine, September 2016


Awards

In 2017 Kelly won Clio Awards recognition for his eye-catching print campaign to advertise the US TV series
Claws A claw is a curved, pointed appendage found at the end of a toe or finger in most amniotes (mammals, reptiles, birds). Some invertebrates such as beetles and spiders have somewhat similar fine, hooked structures at the end of the leg or tarsus ...
. His growing stature as an international image maker won him the Monaco Influencer Awards (Visual Arts category) in 2019.


References


External links


Official Site
{{DEFAULTSORT:Kelly, Tony (photographer) Living people 1975 births Fashion photographers Irish photographers Fine art photographers