''Tone'' was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.
History and profile
It was
Parkside Media's third magazine, following ''
NZ Classic Car'' and ''
NZ Performance Car''. ''Tone'' was started in 1999.
[ Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.
''Tones offices were in ]Grey Lynn
Grey Lynn is an inner suburb of Auckland, New Zealand, located to the west of the city centre. Originally a separate borough, Grey Lynn amalgamated with Auckland City in 1914.
Grey Lynn is centred on Grey Lynn Park, which was not part of the ...
, Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
, New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. The magazine ceased publication in December 2011.
Masthead design
''Tones logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ...
to ''Gadgets , Hi-fi , Home theatre'', from ''Technology to change your life''.
Magazine contents
As of the November/December 2008 issue, the typical magazine contents included:
* News
* Toneworld (short product overviews)
* Reviews (detailed product tests)
* Entertainment (CD, DVD, game reviews)
* Readers' letters
* Contributor columns
* Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)
References
External links
''Parkside Media'' website
Bi-monthly magazines
Defunct magazines published in New Zealand
Magazines established in 1999
Magazines disestablished in 2011
Mass media in Auckland
Monthly magazines published in New Zealand
New Zealand news websites
Science and technology magazines
Technology websites
1999 establishments in New Zealand
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