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Thomas Proulx is an American
computer programmer A computer programmer, sometimes referred to as a software developer, a software engineer, a programmer or a coder, is a person who creates computer programs — often for larger computer software. A programmer is someone who writes/creates ...
and entrepreneur. He was a co-founder and first programmer of
Intuit Intuit Inc. is an American business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application Tu ...
and a pioneer of
usability testing Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is m ...
in the 1980s.Suzanne E. Taylor and Kathy Schroeder,
Inside Intuit: how the makers of Quicken beat Microsoft and revolutionized an entire industry
',
Harvard Business School Press Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices. The company consists of three ...
. See als
Google Books
He was the main programmer of the first version of
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and Mac ...
and the prime mover of its successful merger with
TurboTax TurboTax is a software package for preparation of American income tax returns, produced by Intuit. TurboTax is a market leader in its product segment, competing with H&R Block Tax Software and TaxAct. TurboTax was developed by Michael A. Chipm ...
. He co-founded Intuit in 1983, and was later involved with NetPulse.


Early life and education

He earned an electrical engineering degree from Stanford University and was a Hughes Fellow.


Career


Intuit

In 1983, he began designing Quicken in his dorm room at Stanford. In 1983
Scott Cook Scott David Cook (born 1952) is an American billionaire businessman who co-founded Intuit. Cook is also a director of eBay and Procter & Gamble. Early life Cook holds a bachelor's degree in economics and mathematics from the University of So ...
went to
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
in California, United States. He wanted a programmer for a planned home bill payment and bank reconciliation program. Proulx, who studied Electrical Engineering/Computer Science at Stanford,Tom ProulxTradeVibes
was the first person Cook met and they soon co-founded Intuit. Proulx was the first and foremost programmer of the first version of
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and Mac ...
and the first
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
and
Radio Shack RadioShack, formerly RadioShack Corporation, is an American retailer founded in 1921. At its peak in 1999, RadioShack operated over 8,000 worldwide stores named RadioShack or Tandy Electronics in the United States, Mexico, United Kingdom, Austra ...
versions. He obtained a patent for finding a way for a computer to verify that a user had correctly inserted blank checks in a
dot matrix printer A dot matrix printer is an impact printer that prints using a fixed number of pins or wires. Typically the pins or wires are arranged in one or several vertical columns. The pins strike an ink-coated ribbon and force contact between the ribbon ...
. This was essential to the near universal use of such checks in accounting programs. After he co-founded Intuit in 1983, the company ran into financial difficulties, with staff working at one point for nine months without pay. In 1984, in what may have been the first case of
usability testing Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is m ...
with engineers, Intuit recruited people off the street to test Quicken with a stopwatch. After each test Proulx improved Quicken. Before this, experienced computer users spent an hour or more installing programs and print a check. Novices often gave up. Quicken let newbies do it in less than 15 minutes, printing checks faster than it took to write them. The market share of Quicken varied from 65% to 98%, making it a
killer application In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game ...
, which drove many computer sales. It also made usability testing a standard industry practice. In 1985, the company lost key employees due to a lack of funds, with Proulx as one of four remaining employees working for free for six months. They worked on Quicken, which they used to create an advertising revenue stream. In 1985, while Proulx was one of three Intuit employees, Intuit became the first company to shrink wrap
floppy disk A floppy disk or floppy diskette (casually referred to as a floppy, or a diskette) is an obsolescent type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined w ...
s and manuals. This further revolutionized software development. By 1992, all major Intuit programs had a market share of 75% or more. Proulx created an Intuit credit card with a download service, that automatically classified charges. Proulx was a recipient of the ''
Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...
'' Entrepreneur of the Year Award in 1992. In 1993, he actively assisted with helping Intuit go public and was the driving force behind its Chip Soft
TurboTax TurboTax is a software package for preparation of American income tax returns, produced by Intuit. TurboTax is a market leader in its product segment, competing with H&R Block Tax Software and TaxAct. TurboTax was developed by Michael A. Chipm ...
merger. He resigned soon after. He retired from Intuit in 1994. Afterwards, he became a private investor in several startup companies.


Netpulse

He co-founded Netpulse, Inc. In June 2000, Netpulse E-Zone Media Networks was formed out of E-Zone Networks, Netpulse Communications, and Xystos Media Networks in a merger. The CEO was Andrew Wiswell. In July 2000, he was serving as Netpulse CEO. Proulx was the Chairman of Netpulse from 2001 to 2018. In 2008, the company filed for Chapter 7 bankruptcy protection. Three months later, Tom Proulx came out of retirement and "traded his creditorship for the company’s remaining assets," announced on May 3 in San Francisco, and made the company solvent again.


Boards and committees

By 2004, he had been a director on the boards of tech startups such as
UpShot A result (also called upshot) is the final consequence of a sequence of actions or events expressed qualitatively or quantitatively. Possible results include advantage, disadvantage, gain, injury, loss, value and victory. There may be a range of ...
, Documagix, and NextSet. He was the chairman of Netpulse. On December 14, 2004, he was named a director of Izalex Incorporated. He remains on the boards of eGym, and served on the boards of iControl, Plumchoice, and Dropwater. In 2021, he was also involved with 1047 Games, founded by his son Ian.


Personal life

As of 2017, he has an estate in
Atherton, California Atherton () is an List of municipalities in California, incorporated town in San Mateo County, California, San Mateo County, California, United States. Its population was 7,188 as of 2020. Atherton is known for its wealth; in 1990 and 2019, Athe ...
. He has two children.


Political involvement

''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
'' noted in late 1996 that Proulx "began Silicon Valley's anti-211 crusade. This spring, Proulx raised $12 million from friends in the high tech industry to pass ballot initiatives. It would have made California courts the most inhospitable in the nation to securities fraud suits. But in March they went down in flames. A political neophyte, Proulx admits to some mistakes. The current campaign to defeat 211 is more broad-based than his fledgling effort earlier this year." By that November, the California Technology Alliance group had "hired a lobbyist to represent it in the state capital."


References


External links


Intuit photos
including Tom Proulx and Scott Cook in their first formal portrait, 1989. {{DEFAULTSORT:Proulx, Tom Year of birth missing (living people) Living people Stanford University alumni American computer programmers American computer scientists Businesspeople in computing Silicon Valley people Intuit people American technology company founders