tokidoki ("''sometimes''" in
Japanese
Japanese may refer to:
* Something from or related to Japan, an island country in East Asia
* Japanese language, spoken mainly in Japan
* Japanese people, the ethnic group that identifies with Japan through ancestry or culture
** Japanese diaspor ...
) is the
Japanese-inspired lifestyle brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of ...
created in 2006 by Italian artist
Simone Legno
Simone Legno (born June 16, 1977) is an Italian artist best known for the creation of the tokidoki brand. Legno's designs are influenced by his interest in Japan and its culture, as well as street art and graffiti.
Early life
After dropping o ...
and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, cartoon characters and the logo designed by Simone Legno.
Lines of toys include: Cactus Friends, Donutella and Her Sweet Friends, Unicorno, Moofia, Mermicorno, Til Death, and Punkstar.
History
In April 2005, the co-founder of cosmetics company
Hard Candy
A hard candy (American English), or boiled sweet (British English), is a sugar candy prepared from one or more sugar-based syrups that is heated to a temperature of 160 °C (320 °F) to make candy. Among the many hard candy varietie ...
, Pooneh Mohajer, and her husband Ivan Arnold, saw Simone Legno's personal portfolio website, which had some popularity, being listed as one of ''
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
's'' top ten "websites of the week".
[{{cite news , last = Pro , first = Ash , title = 10 Best Sites of the Week , work = The Independent , pages = Features p. 66 , date= 2003-01-04 , url = http://www.findarticles.com/p/articles/mi_qn4158/is_20030104/ai_n9678330 , accessdate = 2006-12-29] They subsequently arranged to meet him, and Simone joined them in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. Simone has become a recent fixture at the
San Diego Comic Con and makes appearances at various locations worldwide for signings and promotions.
References
External links
Official tokidoki websitetokidoki for MetroPCS
Companies based in Los Angeles
Companies established in 2005
2005 establishments in California