TodayTix is a digital ticketing platform for theatrical and cultural events. Founded by two Broadway producers, TodayTix's free

mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...

for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android provide access to

theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perform ...

shows in New York City, London's West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston, Dallas-Fort Worth, and Melbourne and Sydney in Australia.

History

Headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, the arts-meets-technology startup was founded in March 2013, by Broadway producers Brian M. Fenty (CEO & Co-Founder) and Merritt Baer (President & Co-Founder). As of 2013, fewer than .1% of tickets for Broadway shows were being bought via smartphone apps or otherwise using mobile devices, according to The Broadway League - presenting a large opportunity for TodayTix to better make theater accessible to millennials. Fenty subsequently became CEO in 2017. A

beta version A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...

of the app was released in September 2013 for customers with iPhones to test. Within three months the app had been used to buy tickets 50,000 times. The TodayTix app was officially launched in December 2013. In May 2014, the company received $1 million in an additional seed funding round from Rubicon Venture Capital, Ryan Rockefeller, Nicolas Jammet, and Jessica Verrilli. In November 2014, TodayTix announced its $5 million Series A financing from investors including Rubicon Venture Capital (again), TYLT Lab, Scott Birnbaum and SF Capital Group. As of mid-2015, TodayTix began "selling roughly 3 percent of all the tickets on Broadway" and by February 2016, it was 4%. As of February 2021, 1.6 million people had purchased tickets via TodayTix, and 3.6 million users are registered customers. In September 2018, TodayTix celebrated 5 years with a milestone of reaching $250 million in tickets sold. Following this anniversary, TodayTix launched an original content venture called "TodayTix Presents," that offers audiences first-look access to performances from their favorite artists debuting new work. In May 2019, TodayTix announced a growth equity investment of $73 million, led by Great Hill Partners, to enter its next stage of growth. In February 2020, TodayTix acquired Encore Tickets and its subsidiary brands, leading to the formation of TodayTix Group. TTG announced the acquisition of review aggregator website

Show-Score Show-Score is an independent leisure website founded in 2015 as a Culture of New York City, New York City theatre review aggregator, community review site, and ticket finder. It has been likened to "the ''Rotten Tomatoes'' for theatre" and also to ...

in July 2020, and Broadway Roulette in May 2021 and Goldstar in January 2022, joining London Theatre and New York Theatre Guide. Show-Score, Broadway Roulette, and Goldstar continue to operate as independent brands under TodayTix Group's growing portfolio. In 2022, TodayTix announced plans to relocate its headquarters from

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1501 Broadway 1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd Street (Manhattan), 43rd and 44th Street (Manhattan), 44th Streets in the Theater District, Manhattan, Theater District neighb ...

International expansion

In June 2015, TodayTix launched in London's West End and began offering the first paperless tickets for shows in London's West End theatre district in August 2015. In 2019 they expanded to Melbourne and Sydney, Australia

Operations and products

TodayTix launched the first-ever mobile lotteries for theater tickets, both on

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

and in London's West End, selling discounted same-day tickets via lotteries conducted through its apps. It also features a special TodayTix Rush program, in which deeply discounted tickets are offered on a first-come first-serve basis the same day of a performance. Entrants can win up to two tickets for popular shows.

References

External links

* {{Official website, http://www.todaytix.com/ Online marketplaces of the United States Internet properties established in 2013 Ticket sales companies 2013 establishments in New York City