Tod Sacerdoti is an American businessperson. He served as Founder and CEO of

BrightRoll BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Medi ...

between 2006 and 2014, which his company was purchased by

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...

for $640M. He then served as Vice President, Display and Video Advertising Products of Yahoo until 2017.

Education

During high school Sacerdoti was a competitive

badminton Badminton is a racquet sport played using racquets to hit a shuttlecock across a net. Although it may be played with larger teams, the most common forms of the game are "singles" (with one player per side) and "doubles" (with two players p ...

player. Sacerdoti received his undergraduate education from

Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...

, where he served as the president of the fraternity

Sigma Alpha Epsilon Sigma Alpha Epsilon (), commonly known as SAE, is a North American Greek-letter social college fraternity. It was founded at the University of Alabama on March 9, 1856. Of all existing national social fraternities today, Sigma Alpha Epsilon is t ...

, and then received an MBA from the Stanford Graduate School of Business.

Career

Sacerdoti began his career as an investment banking analyst at

Robertson Stephens Robertson Stephens is a wealth management firm serving high net worth individuals and family offices. The firm is registered with the United States Securities and Exchange Commission as an investment advisor. Robertson Stephens was founded as ...

. He later worked as Director of Business Development at Spoke Software, and eventually at

Plaxo Plaxo was an online address book that launched in 2002. It was a subsidiary of cable television company Comcast from 2008 to 2017. At one point it offered a social networking service. History The company was founded by Sean Parker and two Stanfo ...

as Director of Revenue and Business Development. In 2006 he founded the company

with business partner Dru Nelson, and served as the company’s CEO. In 2014 Sacerdoti sold BrightRoll to Yahoo for $640 million. Following this, he joined Yahoo and served as the company’s Vice President, Display and Video Advertising Products. In 2016, Sacerdoti was one of the key figures on the response team to various public technical problems and ad traffic issues. Sacerdoti has stated that traditional media is unable to keep up with digital media in terms of ad revenue, largely because of software that automates ad selling and buying. He has also been an investor in other private companies.

Recognition

In 2012 Sacerdoti was named to the forty under forty of the ''

San Francisco Business Times American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...

''. He then received a Bronze Stevie Award for innovator of the year in computer software in 2013. In 2014 Sacerdoti was awarded the EY Entrepreneur of the Year – Media, Entertainment and Communications Award.

References

{{DEFAULTSORT:Sacerdoti, Tod Living people Yale University alumni Stanford University alumni Yahoo! people Year of birth missing (living people)