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Tirumala Tirupati Devasthanams (TTD) is an independent trust which manages the temples including the
Tirumala Venkateswara Temple Sri Venkateswara Swami Vaari Temple is a Hindu temple situated in the hill town of Tirumala at Tirupati in Tirupati district of Andhra Pradesh, India. The Temple is dedicated to Venkateswara, a form of Vishnu, who is believed to have appeared ...
in
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
. The trust oversees the operations and finances of the richest and the most visited religious center in the world. It is also involved in various social, religious, literary and educational activities. TTD is headquartered at
Tirupati Tirupati () is a city in the Indian state of Andhra Pradesh. It is the administrative headquarters of the Tirupati district. The city is home to the important Hindu shrine of Tirumala Venkateswara Temple and other historic temples and is re ...
and employs about 16,000 people.


Establishment and legislative setting

TTD was established in 1932 as a result of the TTD Act of 1932. According to the act administration of the temple was vested in a committee of seven members and overseen by a paid commissioner appointed by the Madras Government. Advising the committee were two advisory councils – one composed of priests and temple administrators to aid the committee with the operations of the Tirumala temple, and another composed of farmers for advice on Tirumala's land and estate transactions. The Andhra Pradesh Charitable and Hindu Religious Institution and Endowments Act (1969), sections 85 to 91, expanded the provisions of TTD. The number of trustees was expanded from five to eleven with compulsory representation from certain communities. Apart from the responsibilities defined in the previous act, Devasthanam was obliged to promote the study of Indian languages and propagate
Hindu Dharma Hinduism () is an Indian religion or ''dharma'', a religious and universal order or way of life by which followers abide. As a religion, it is the world's third-largest, with over 1.2–1.35 billion followers, or 15–16% of the global pop ...
by research, teaching, training and literature creation. The A.P. Charitable & Hindu Religious Institutions & Endowments Act (1987) superseded the 1979 act. The Board of Trustees' membership was expanded from a maximum of eleven to fifteen and the hereditary rights of temple priests and their right to garner a share of the hundi proceeds were abolished. After increased pressure from the priests over a long period, the AP government made an amendment to the act in 2006, to discontinue these two controversial clauses. It is mandatory for non-Hindus to sign a declaration form before entering the hill temple, stating that they have faith in the presiding deity, Lord Venkateswara.


Temples under TTD administration

Tirumala Tirupati Devasthanams trust primarily manages the administration of Lord
Venkateswara Temple, Tirumala Sri Venkateswara Swami Vaari Temple is a Hindu temple situated in the hill town of Tirumala at Tirupati in Tirupati district of Andhra Pradesh, India. The Temple is dedicated to Venkateswara, a form of Vishnu, who is believed to have appeared ...
. It also manages many other temples in Tirupati and all around the world. The temples include both historical and new temples which were constructed by TTD itself.


Departments

TTD has almost all the departments that would be in a government, including production (laddus), engineering (dams and roads), water supply, human resources, transport, procurement and marketing, finance and accounting, public relations, information technology, forest and gardens, educational institutions and hospitals, revenue and general administration.


Services

TTD provides various services for pilgrims to Tirumala and Tirupati, including bus services, food and accommodation. It maintains the
queue management system How does the queue management system work? Queue management is the process of managing the experiences of customers waiting in the queue to improve business.This system quantifies queuing demand for your business, such that your staff can be mad ...
, facilitates head
tonsure Tonsure () is the practice of cutting or shaving some or all of the hair on the scalp as a sign of religious devotion or humility. The term originates from the Latin word ' (meaning "clipping" or "shearing") and referred to a specific practice i ...
and distribution of
laddu ''Laddu'' or ''laddoo'' (; ms, kuih laddu; id, kue laddu) is a spherical sweet originating from India and spread through the Indian subcontinent and the Malay world. Laddus are primarily made from flour, fat (ghee/butter/oil) and sugar or j ...
. It runs information and ticketing centers in the major towns and cities across the country. It maintains various marriage halls, degree colleges, junior colleges and high schools. Sri Venkateswara Central Library and Research Centre (SVCLRC), established by TTD in 1993, houses approximately 40,000 volumes of books, mainly on religion and philosophy. The Research Wing works towards studying and publishing material related to the Hindu religion, produces authentic papers on original Sanskrit texts, and provide translations of major Hindu works in regional languages,
Hindi Hindi ( Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been ...
and English. Dharma Prachara Parishad was established to propagate the Hindu dharma. TTD also helps promote the age-old cultural heritage of India, in the areas of traditional sculpture and architecture, temple renovation and reconstructions and restoration of Hindu sculptures. Complex queueing
algorithm In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing ...
s and emerging technologies have been evaluated and implemented to manage the huge crowds with
Tata Consultancy Services Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company with its headquarters in Mumbai. It is a part of the Tata Group and operates in 150 locations across 46 countries. In July ...
designing and implementing the software and hardware infrastructure for queue management along with other companies.


Annaprasadam

The food offerings as "Annaprasadams" are being undertaken by TTD in a massive way in the Matrusri Tarigonda Vengamamba Annaprasadam Complex, donated by Matrsuri Tarigonda Ananta Koti Raju at
Tirumala Tirumala is a spiritual town in Tirupati district of the Indian state of Andhra Pradesh. It is one of the suburbs of the Tirupati urban agglomeration. The town is a part of Tirupati Urban Development Authority and located in Tirupati (rura ...
, in all the waiting queue lines and compartments of Vaikuntam Queue Complex I and II, footpath routes etc. In
Tirupati Tirupati () is a city in the Indian state of Andhra Pradesh. It is the administrative headquarters of the Tirupati district. The city is home to the important Hindu shrine of Tirumala Venkateswara Temple and other historic temples and is re ...
and
Tiruchanur Tiruchanur (also known as Alamelu Mangapuram) is a suburb and neighbourhood of Tirupati and is located in Tirupati district of the Indian state of Andhra Pradesh. It is a part of Tirupati urban agglomeration. It is the mandal headquarters o ...
also the distribution of free food as "Annaprasadam" is being made to not less than 15,000 devotees. Donations given by devotees equal nearly 130 million every month. Auctions of human hair fetched a revenue of 150 crores in 2011 and 203 crores in 2012. Temple admission ticket sales fetched a revenue of $25 million in 2007. Laddu, a confectionery, is offered as Lord's prasadam. TTD has procured machines from MICO BOSCH to automate the manufacture of laddus. Sale of laddus fetched a revenue of staggering $10 million in 2007.


Education

*
Sri Venkateswara Vedic University Sri Venkateswara Vedic University is a state university located at Tirupati, Chittoor district, Andhra Pradesh, India. It was established in 2006 by the Government of Andhra Pradesh, sponsored by the Tirumala Tirupati Devasthanams (TTD), and fo ...
, Tirumala * Sri Venkateswara Arts College, Tirupati * Sri Venkateswara Institute of Traditional Sculpture and Architecture, Tirupati * Sri Venkateswara College of Music and Dance, Tirupati * Sri Venkateswara Ayurvedic College, Tirupati * Sri Venkateswara Yoga Institute, Tirupati * Sri Venkateswara Polytechnic for the Physically Challenged (SVPPC), Tirupati *
Sri Padmavati Mahila Visvavidyalayam Sri Padmavati Mahila Visvavidyalayam (Sri Padmavati University) is a women's university in Tirupati, Andhra Pradesh, India. It was established as a state university by the Andhra Pradesh legislature in 1983 to provide Higher Education in general ...
(SPMVV), Tirupati * Sri Venkateswara Government Polytechnic College, Tirupati * Sri Padmavathi Mahila Polytechnic College, Tirupati * Sri Venkateswara College, New Delhi


Hospitals

TTD acts as a major stake holder in the following hospitals * Sri Venkateswara Ramnarain Ruia Government General Hospital * Sri Venkateswara Institute of Medical Sciences *
Government Maternity Hospital, Tirupati Government Maternity Hospital is a Maternity hospital in the pilgrim city of Tirupati, Andhra Pradesh, India. It is the largest maternity hospital in Andhra Pradesh. In 2013, it had 152 beds with minimum 50 deliveries being carried out per day. ...


Sri Venkateswara Gosamrakshana Shala

It is home for
cattle Cattle (''Bos taurus'') are large, domesticated, cloven-hooved, herbivores. They are a prominent modern member of the subfamily Bovinae and the most widespread species of the genus ''Bos''. Adult females are referred to as cows and adult ma ...
received as a donation (Godanam). It was established in the year 1956 by TTD and later renamed to S.V. Gosamrakshana Shala during 2004. It is located at Chandragiri Road, Tirupati. It is maintained by Tirumala Tirupati Devasthanams based on the funds received under Sri Venkateswara Gosamrakshana Shala Trust. Activities of the trust include providing a good environment, management, and food to the cattle. The milk and its products produced here are used by TTD for daily rituals at Sri Venkateswara Temple and other TTD temples.


Free bus services

TTD runs free buses from the Tirupati railway station and bus station to
Alipiri Alipiri Padala Mandapam or Alipiri is the place at foot of seven hills in Tirupati, the pilgrim city of Sri Venkateswara Swami, in the state of Andhra Pradesh, India. Alipiri is one of two ways to reach Tirumala on foot, and it was until rec ...
and Srivari Mettu, every 30 minutes. Pilgrims who intend to walk up the hills to
Tirumala Tirumala is a spiritual town in Tirupati district of the Indian state of Andhra Pradesh. It is one of the suburbs of the Tirupati urban agglomeration. The town is a part of Tirupati Urban Development Authority and located in Tirupati (rura ...
use these buses. TTD also provides free bus services within Tirumala town, which are known as "Dharma Rathams". There are 12 such buses that pass through cottages, choultries, temples and other places in Tirumala, at a frequency of every 3 minutes in the prescribed time slots.


Controversies


Civet

The civet is an endangered animal that first appeared in historic texts during the 12th century. In these texts, it was depicted that kings would be bathed in the oil created from the secretion of these cats, called Punugu oil, for aromatic purposes. In the 14th century the oil became known as a prestigious perfume. In the 21st century, the temple has used this oil to anoint the sacred image of Sri Venkateswara every Friday. Due to the weekly occurrence of this practice, the TTD reared nine of these civets in the Sri Venkateswara dairy farms to easily collect the secretions. In 2002, due to the endangered nature of the animals, this practice came under fire. The topic cropped up again in 2008, this time accompanied by the confiscation of their civets due to the violation of the 1972 Wildlife Protection Act. The temple tried to re-obtain the civets by stating that without these animals it would go against their ageless religious practices. If that plan failed, they had hopes of funding a zoo refuge for these animals and in turn be able to collect their secretions.


Further reading

* ''Growth and Development of Tirumala-Tirupati as a Dimension of Indian Civilization'', by Talapaneni Subramanyam Naidu, Anthropological survey of India. Published by Anthropological Survey of India, Ministry of Human Resource Development, Dept. of Culture, Govt. of India, 1990. * ''A Study of Tirumala-Tirupati Devasthanams Educational Institutions: Higher Education'', by P. Krishna Murthy. Published by P. Krishna Murthy, 1984.


Founder history

*Ghati Deva Yadavaraya, Veera Narasingadeva Yadavaraya, Veera Rakshasa Yadavaraya and Ranganatha Yadavaraya


Media

* Sri Venkateswara Bhakti Channel * Sapthagiri Magazine


See also

*
Alamelu Mangapuram Tiruchanur (also known as Alamelu Mangapuram) is a suburb and neighbourhood of Tirupati and is located in Tirupati district of the Indian state of Andhra Pradesh. It is a part of Tirupati urban agglomeration. It is the mandal headquarters of Ti ...
*
Tirumala Brahmotsavalu Sri Venkateswara Swami vari Brahmotsavam or Srivari Brahmotsavam is the most significant annual fête celebrated at the Venkateswara Temple in Tirumala-Tirupati, Tirupati district, Andhra Pradesh, India. The feast lasts for one month during t ...
*
Hindu Endowments Board The Hindu Endowments Board (HEB) is a statutory board under the Ministry of Culture, Community and Youth (MCCY). Role Temple and Community Organization management The Hindu Endowments Board (HEB) manages the Sri Mariamman Temple, Sri Srinivasa ...


References


External links


TTD Temple official website
{{Authority control Hindu organisations based in India Tirumala Venkateswara Temple Religious organizations established in 1932 1932 establishments in India