Master Kong () is the largest

instant noodle Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by flash frying cooked noodles, and this is ...

producer in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. Established in 1991, Master Kong is a branded company headquartered in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

and

Tianjin Tianjin (; ; Mandarin: ), alternately romanized as Tientsin (), is a municipality and a coastal metropolis in Northern China on the shore of the Bohai Sea. It is one of the nine national central cities in Mainland China, with a total popul ...

. It specializes in the production and distribution of instant noodles,

beverages A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

, cakes and relevant supporting industries. In 1996, it was listed in Hong Kong and is currently constituent of MSCI China Index and the Hang Seng China 100 Index. In 2019, Master Kong achieved revenue of 61.978 billion yuan, a year-on-year increase of 2.13%; achieved net profit of 3.331 billion yuan, a year-on-year increase of 35.22%. According to Nielsen, the sales volume of Master Kong instant noodles in 2019 accounted for 43.3% of market shares, ranking first in the market. According to Kantar, in 2019, Master Kong's juice ranks second in juice market penetration. Meanwhile, the penetration of Master Kong RTD tea reached 38%, 10 percentage points higher than the second. In November 2011, Master Kong and PepsiCo established a strategic alliance for the production and sales of all non-alcoholic beverages in China. In March 2015, Master Kong and Starbucks officially entered into cooperation agreement for the production and sales of Starbucks bottled and canned ready-to-drink products in China. In June 2018, Master Kong was shortlisted in the national brand project of

Xinhua News Agency Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...

History

The company was founded in

by the Wei brothers from

Changhua County Changhua County (Mandarin Pinyin: ''Zhānghuà Xiàn''; Wade-Giles: ''Chang¹-hua⁴ Hsien⁴''; Hokkien POJ: ''Chiang-hòa-koān'' or ''Chiong-hòa-koān'') is the smallest county on the main island of Taiwan by area, and the fourth smallest ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

in 1991. It was listed on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. As of the end of 2020, it has 2,538 listed companies with a combined market capitalization of HK$47 trillion. It is repor ...

in 1996. It is a wholly owned subsidiary of

Ting Hsin International Group Ting Hsin International Group () is a Taiwanese-owned corporate group established in 1958. It owns various food brands such as the instant noodle maker Master Kong, Wei-Chuan Food Corporation and Dicos. History Taipei 101 and noodles The compa ...

. In March 2011,

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

was fined 2 million Yuan for the distribution of information about future price hikes and Tingyi was given a warning about publicly discussing their price increases. In June 2011, Master Kong was recognized by market research firm, TNS, to be the second most valued brand in China. As of 2013, its main competitors are

Want Want China Want Want China Holdings Ltd. is a subsidiary of Want Want Holdings Limited (Want Want; Chinese: 旺旺集團有限公司; pinyin: Wàngwàng Jítuán Yǒuxiàn Gōngsī). It is one of the largest rice cracker and flavored drink manufacturer in ...

and

Uni-President Uni-President Enterprises Corporation () is an international food conglomerate based in Tainan, Taiwan. It is the largest food production company in Taiwan as well as Asia, and has a significant market share in dairy products, foods and snacks, ...

. In 2014, Master Kong was facing the food safety problem in Taiwan. In 2015, Master Kong stopped distributing its instant noodles in Taiwan. The group's board of directors has approved a plan to completely withdraw from the Taiwanese market.

References

External links

Tingyi (Cayman Islands) Holding Corporation (Mainland China)Tingyi (Cayman Islands) Holding Corporation (Taiwan)
{{Food companies of China Companies listed on the Hong Kong Stock Exchange Food and drink companies established in 1991 Companies based in Tianjin Privately held companies of China Food and drink companies of China Food and drink companies of Taiwan Multinational companies Chinese brands 1991 establishments in China Chinese companies established in 1991 Former companies in the Hang Seng Index

History

See also

References

External links