Ursus Breweries, a subsidiary of
Asahi Breweries Europe Ltd., is a
Romania
Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and ...
n
beer
Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
producer. The company is based in
Bucharest
Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
and owns 3 breweries in
Timișoara
), City of Roses ( ro, Orașul florilor), City of Parks ( ro, Orașul parcurilor)
, image_map = Timisoara jud Timis.svg
, map_caption = Location in Timiș County
, pushpin_map = Romania#Europe
, pushpin_ ...
,
Buzău
The city of Buzău (formerly spelled ''Buzeu'' or ''Buzĕu''; ) is the county seat of Buzău County, Romania, in the historical region of Muntenia. It lies near the right bank of the Buzău River, between the south-eastern curvature of the Carp ...
and
Brașov
Brașov (, , ; german: Kronstadt; hu, Brassó; la, Corona; Transylvanian Saxon: ''Kruhnen'') is a city in Transylvania, Romania and the administrative centre of Brașov County.
According to the latest Romanian census (2011), Brașov has a pop ...
as well as a craft mini-brewery in Cluj-Napoca and employs around 1,400 people. Ursus Breweries’ brands are: Ursus, Timișoreana, Ciucaș, Grolsch,
Peroni Nastro Azzurro, Redd's,
Stejar,
Azuga
Azuga is a small resort town in the mountains of Prahova County in the historical region of Muntenia, Romania. It is located at the foot of the Baiu Mountains and contains several ski slopes, including the longest ski run in Romania, the So ...
,
Pilsner Urquell
Pilsner Urquell (; cs, Plzeňský prazdroj ) is a lager beer brewed by the Pilsner Urquell Brewery in Plzeň (German name: Pilsen), Czech Republic. Pilsner Urquell was the world's first pale lager, and its popularity meant it was much copied ...
,
St. Stefanus and cider brand Kingswood.
The company was owned by
SABMiller from 1996 until March 2017, and by
Asahi Breweries Europe Ltd since March 2017.
History
In 1996, the South African Breweries purchased Vulturul Buzau. A year later, South African Breweries acquired Pitber Pitesti and Ursus S.A. Cluj-Napoca. In 2001, Ursus S.A. bought the majority stake of Timisoreana Beer S.A. In 2002, Ursus S.A. and Timisoreana SA merged into a single integrated company, named Romania Beer Company S.A. In 2004, SABMiller plc (formerly named South African Breweries) acquired the majority stake of Aurora Brasov, a company that merged in the same year with Romania Beer Company S.A. A year later, in 2005, the new name of SABMiller's operations in Romania becomes Ursus Breweries.
In 2014, Igor Tikhonov was appointed CEO of Ursus Breweries.
On the 31st of March, 2017
Asahi Group Holdings Ltd. has completed the purchase of Ursus Breweries in a transaction that included the former SABMiller Central and Eastern European businesses and brands. Its CEO stated that the acquisition would not change Ursus Breweries' line of business.
[ Florentina Dragu]
Japonezii de la Asahi au finalizat preluarea Ursus Breweries
''Profit.ro'', 31 March 2017
Breweries
*Cluj–Napoca Craft Mini-Brewery: The modern history of the Cluj-Napoca brewery, which has a bear as its emblem, started in 1878. On 7 July 2011, the old brewery was replaced by a craft Mini-Brewery. The brewery is open to the public. The craft Mini-Brewery is actually named "Fabrica de Bere Ursus".
*Timișoara Brewery: Established in 1718 at the initiative of the Austrian authorities ruled by
Prince Eugene of Savoy. The brewery provided beer in a town that did not have drinkable water. The Timișoara brewery introduced the
beer filter in 1920 in Romania, and aluminum kegs (instead of wooden kegs) in 1968.
*Brașov Brewery: In 1892, Friedrich Czell & Sons Corporation acquired the Darste distilling plant and built a new brewery. In 1922, Alexandru Petit wrote in the Brasov's Monograph about the increased manpower of 130 employees and a rise in the annual beer and malt productivity to 40.000 hl and 80-90 wagons respectively. Following the
nationalization in 1948, the Darste brewery and alcohol plant changed its name into "Aurora". In 1995, S.C. Aurora S.A. became a private company with 100% Romanian private capital.
*Buzău Brewery: The brewery in Buzau became operational in 1978 and had a production capacity of 500,000 hl/year. In 1991 the company became a joint-stock company and changed its name into S.C. "Vulturul S.A." Buzau and in 1996 the brewery was purchased by the South African Breweries. Ursus Breweries started two investment projects in 2005 with a total value of EUR 50 million for the expansion and development of the brewery. The investment project was completed in 2009, the last investment stage being of EUR 42 million.
Brands
*Ursus Premium, Ursus Fără Alcool, Ursus Nefiltrată, Ursus La Tank, Ursus Retro Carpatin, Ursus Black Grizly, Ursus Cherry Lager Cireșar, Pale Ale Panda, Ursus Cooler Cireșe, Ursus Cooler Grepfrut, Ursus Cooler Lămâie, Ursus Cooler Mango și Lime
*
Timișoreana, Timișoreana Nepasteurizată
*Ciucaș, Ciucas Malzbier
*
Stejar
*
Azuga
Azuga is a small resort town in the mountains of Prahova County in the historical region of Muntenia, Romania. It is located at the foot of the Baiu Mountains and contains several ski slopes, including the longest ski run in Romania, the So ...
Nepasteurizată
*
Peroni Nastro Azzurro
*Grolsch, Grolsch Weizen
*Redd's
*
Pilsner Urquell
Pilsner Urquell (; cs, Plzeňský prazdroj ) is a lager beer brewed by the Pilsner Urquell Brewery in Plzeň (German name: Pilsen), Czech Republic. Pilsner Urquell was the world's first pale lager, and its popularity meant it was much copied ...
*Efes, Efes Draft
*
St. Stefanus
See also
*
Asahi Breweries
*
Beer in Romania This article is about the main brands of beer produced and served in Romania, also revolving around the history of this beverage on the territory of the Romanian lands, since at least the times of the Romanian Old Kingdom (specifically during the ...
References
External links
Official website
{{CompaniesClujNapoca
Beer in Romania
Companies based in Cluj-Napoca
Food and drink companies established in 1878
Privatized companies in Romania
Asahi Breweries
SABMiller
Romanian brands