"Time for the Moon Night" (; : "Night") is a song recorded by South Korean girl group

GFriend GFriend (stylized in all caps; ) was a South Korean girl group formed by Source Music in 2015. The group consisted of six members: Sowon, Yerin, Eunha, Yuju, SinB, and Umji. They debuted with the extended play (EP) '' Season of Glass'' on Ja ...

for their sixth extended play of the same name. The song was released by

Source Music Diegetic music or source music is music in a drama (e.g., film or video game) that is part of the fictional setting and so, presumably, is heard by the characters. The term refers to diegesis, a style of storytelling. The opposite of source m ...

on April 30, 2018. It is the first and only song to achieve a grandslam in 2018, winning all of the six music program trophies consecutively in one week. The song was written by No Joo-hwan and Lee Won-jong and is GFriend's first single not written by producer duo Iggy and Youngbae.

Composition

The single has a retro sound reminiscent of Japanese anime soundtracks. Kwak Yeon-soo of ''The Korea Times'' described it as a "whimsical dance song with a lyrical melody and dynamic tempo" which "offers introspective lyrics and honest storytelling". Tamar Harman of Billboard described it as "a song that is sprinkled with retro-inspired digital quirks, fluttering synths, and layered harmonies as the members of GFriend sing their way between dynamic tempo and tonal shifts".

Release and promotions

After a seven-month break since the sextet's Summer Rain, GFriend officially returned with their 8th Mini Album:

Time for the Moon Night ''Time for the Moon Night'' is the sixth extended play (EP) by South Korean girl group GFriend. It was released by Source Music on April 30, 2018, and distributed by kakao M (formerly LOEN Entertainment). The album contains six songs, includi ...

, including their newest single in the same name on April 30, 2018. They release three versions of the album named: "Time Version", "Moon Version" and "Night Version". At the same day, GFriend held a comeback showcase entitled Moon Light: Express 241 at Yes24 Live Hall at

Gwangjin-gu Gwangjin District (Gwangjin-gu) is one of the 25 wards (''gu'') of Seoul, South Korea. It is located on the north bank of the Han River, to the eastern end of Seoul. It was created from neighboring Seongdong District in 1995. Gwangjin District ...

. The group performed the lead single, "Time for the Moon Night" and the sidetrack "Love Bug" at the media showcase, which was simultaneously broadcast live via Naver's V-Live app. GFriend started promoting the album with the performances of their latest songs, "Time for the Moon Night" and "Love Bug" at

MCountdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...

on May 3, 2018, preceding live stages on various music shows on the entire week. In their second week of promotion, the song won first place on every music show with a chart system, making

the first and only artist to achieve a grandslam in 2018. GFriend ended their promotions on May 20th, garnering a total of 10 trophies from all six music programs, thus becoming the third among the group's lead singles with most number of wins, only behind " Rough" and " Navillera".

Chart performance

The song debuted at number 9 on the Gaon Digital Chart, on the chart issue dated April 29-May 5, 2018, with 28,606,419 points and later peaked at number 2 in its third week with 41,006,851 points It also debuted at number 6 on Billboard Korea's

Kpop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...

and peaked at number 3 in its third week. The song debuted at number 3 on the chart for the month of May 2018, with 155,325,483 points. The song was also included in the half-year chart, landing at number 49 with 280,543,556 points.

Music video

A music video for the song was released on April 30, 2018. The song's music video shifts the group away from the uniform-inspired, synchronized looks of their previous conceptual eras, and instead individualizes each of the six members. The music video was directed by Eddie Yoo-jeong Ko of

Lumpens Lumpens () is a South Korean-based video production company formed and led by art director Yong-seok Choi. They consist of a group of directors and producers in the field of video production, specializing mostly in the production of music videos, ...

Live performances

The group held their first comeback stage on

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

's '' M Countdown'' on May 3, 2018 and ended their promotions on SBS's '' Inkigayo'' on May 20.

Accolades

Charts

References

{{GFriend 2018 songs 2018 singles GFriend songs Korean-language songs Kakao M singles Music videos directed by Lumpens Hybe Corporation singles