"Time" is the second single from Canadian country singer

Dean Brody Dean Brody (born August 12, 1975) is a Canadian country music artist who has won 16 CCMA Awards and 2 JUNO Awards. Originally signed to Broken Bow Records in 2008, Brody made his debut later that year with the single "Brothers". This song, a Top ...

's album ''

Beautiful Freakshow ''Beautiful Freakshow'' is the sixth studio album by Canadian country music artist Dean Brody. It was released on October 21, 2016 via Open Road Recordings. Brody wrote or co-wrote all but one of the album's tracks. ''Beautiful Freakshow'' debuted ...

'' (2016). The song was released with its album through

Open Road Recordings Open Road Recordings, a division of RGK Entertainment Group Ltd., is a Canadian record label specializing in country music. it was established by Ron Kitchener in 2003 and distributed through Universal Music Canada. The label also owns an American ...

and was released as a single on November 18, 2016.

Background

Prior to the single's official release, "Time" was released before the album's release to

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

as a

promotional single A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as ...

. The song describes three stories of people who let time slip by, including a high school graduate reminiscing about younger days; a father who never had time to attend his son's baseball games; and a girl who ignored her grandfather on fishing trips.

Commercial performance

As of December 2016, the song had received 250,000 streams through

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

Music video

An accompanying music video directed by

Stephano Barberis Stephano Barberis (born Stephen Barberis in Kitimat, British Columbia) is a Canadian music video director. By Autumn of 2022, Barberis has received 45 'Director Of The Year' and 'Video Of The Year' Awards, including a Leo Award, 21 consecutive BC ...

premiered on December 8, 2016. The video features personal stories about the importance of spending time with loved ones interspersed with footage of Brody singing, and was filmed in

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

Chart performance

Year-end charts

References

{{Authority control 2016 songs 2016 singles Dean Brody songs Open Road Recordings singles Country ballads Songs written by Dean Brody Music videos directed by Stephano Barberis