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Louisiana Radio Network (LRN) is a state radio network based in
Baton Rouge, Louisiana Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of counties i ...
, that produces news, sports, business and agricultural news programming distributed via satellite to 62 affiliates throughout
Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...
and parts of
Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...
. LRN is a sponsor of the annual Louisiana Agriculture Hall of Distinction and publishes ''Tiger Rag Magazine'', which focuses on
Louisiana State University Louisiana State University (officially Louisiana State University and Agricultural and Mechanical College, commonly referred to as LSU) is a public land-grant research university in Baton Rouge, Louisiana. The university was founded in 1860 nea ...
sports. Launched in 1974, the network was acquired in 2010 by Jim Engster, who has been involved with LRN since 1983. In August 2012, LRN merged its agrinews programming with the Louisiana Farm Bureau Radio Network to create the only agriculture network of its kind in Louisiana, the Louisiana Farm Bureau Agrinews Network, and one of the South’s largest agrinews programming networks.


Programming

LRN's daily broadcast schedule is a mix of live and prerecorded programs that air throughout the day. LRN provides two news-call programs, each consisting of up to 20 actualities by newsmakers of the day. Affiliates are free to integrate the cuts into locally produced newscasts. LRN news scripts are transmitted to affiliates similar to wire services. The network also offers various news features, which includes the latest business and financial news. LRN provides daily coverage of the Louisiana legislature during all regular and special sessions, utilizing microphones in both the Louisiana House of Representatives and the Louisiana State Senate. Additionally, "Ask the Governor" is a monthly radio show that gives residents an opportunity to directly engage with Governor John Bel Edwards on topics they deem important.


History

One of the country's earliest state radio networks, LRN was launched in 1974 as the Louisiana Network by five investors — Tim Patton, Rhett and Ann McMahon, John Brewer and John Keogh. The network offered live, hourly newscasts via leased broadcast circuits, or dedicated long-distance telephone lines, to 12 charter affiliates. Stations in Ferriday, Oak Grove and Farmerville were among the first affiliates, several of which remain with the network. After assembling the broadcast and electronic equipment, the McMahons and Brewer constructed a studio and small office. Once the studio was linked to the broadcast circuits leased from
South Central Bell South Central Bell Telephone Company, headquartered in Birmingham, Alabama, was the name of the Bell System's operations in Alabama, Kentucky, Louisiana, Mississippi, and Tennessee. South Central Bell was created in July 1968 when the Bell tel ...
, the first LRN newscast aired in October 1974. Brewer and Ann McMahon wrote and announced 13 daily newscasts Monday-Friday for the first year. Though the newscasts originally were timed by hand, the network used a control clock synchronized with
Greenwich Mean Time Greenwich Mean Time (GMT) is the Local mean time, mean solar time at the Royal Observatory, Greenwich, Royal Observatory in Greenwich, London, counted from midnight. At different times in the past, it has been calculated in different ways, i ...
to maintain accurate broadcast schedules. The LRN staff began expanding in 1975 with the hiring of a full-time sales manager and a farm director in 1976.


Gulf Coast expansion

In 1978, LRN and the Georgia Network formed Interstate Communications Inc. and launched the Florida Network. Separately, LRN bought the fledgling Mississippi Network (MN) in 1980 and moved its operations from the outskirts of
Jackson, Mississippi Jackson, officially the City of Jackson, is the Capital city, capital of and the List of municipalities in Mississippi, most populous city in the U.S. state of Mississippi. The city is also one of two county seats of Hinds County, Mississippi, ...
, to a new downtown office and studio space closer to the
Mississippi State Capitol The Mississippi State Capitol or the “New Capitol,” has been the seat of the state’s government since it succeeded the old statehouse in 1903. Located in Jackson, it was designated as a Mississippi Landmark in 1986, a National Historic La ...
, where MN reporters conducted a majority of newsgathering.


College sports

Beginning in the mid-1980s, LRN has at various times offered radio play-by-play broadcasts rights for several Louisiana universities. With the Mississippi Network, LRN was among the country’s first regional radio networks to acquire university sports broadcasting rights. LRN also pioneered the combination of game-day broadcasts with advertising and stadium sales of game-day programs, now common for the industry. LRN held the network rights for LSU sports from 1994-2006. In 2000, LRN acquired ''Tiger Rag Magazine'', which bills itself as "the Bible of LSU sports." The magazine offers game previews and recaps, in-depth interviews and photos. It is known for its extensive LSU football recruiting coverage and insider information. In 2005, the magazine's operations were moved into LRN's offices. The two companies are based in the Court Plaza Building, located south of downtown Baton Rouge and LSU. In 2016, the magazine launched ''Tiger Rag Extra'' in addition to its main publication. ''Tiger Rag Extra'' covers recruiting and game analysis, along with the food, fashion and passion of LSU sports. In 2019, ''Tiger Rag'' launched ''Tiger Rag TV'', an hour long, in-depth look at LSU sports. The weekly show features recognized sports guests and coaches from throughout Louisiana, with emphasis on fans, tailgating , and the rich history of LSU sports. Engster serves as one of the program's hosts, along with ''Tiger Rag'' editor Ron Higgins, associate editor Tyler Nunez and Louisiana Radio Network news and sports director Jeff Palermo and WAFB-TV weekend reporter Chelsea Leblanc. The show airs on Wednesdays at 7 p.m. on Cox Sports (CST).


Technology upgrades

In 1983, LRN became one of the first regional radio networks to move from leased broadcast circuits to
satellite transmission A communications satellite is an artificial satellite that relays and amplifies radio telecommunication signals via a transponder; it creates a communication channel between a source transmitter and a receiver at different locations on Earth. C ...
. The network refined a system that used a much smaller portion of a single satellite transponder. The new method lowered costs and allowed LRN to sublease its satellite equipment to other companies that still use it for their own communications. Uplink facilities were built in Jackson, Miss., and in Baton Rouge to transmit programming from both networks. By 1985, LRN installed more than 150 downlinks to affiliates in both states.


Consolidation, ownership change

LRN began consolidating operations in the mid-1980s, selling its stake in the Florida Network to the Georgia Network. It also sold the Mississippi Network and the associated college-sports contracts. The company name was returned to Louisiana Network Inc. In April 2010, Jim Engster, a long-time Baton Rouge journalist and radio talk-show host, bought a controlling interest in the network after getting final approval from the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
. Engster is now owner and president of Louisiana Radio Network. Engster worked for the network as a reporter, news director and talk-show host from 1983-1998. He returned in 2006 as general manager. Engster hosts "Talk Louisiana" which airs Monday-Friday from 9-10 a.m. on WRKF-FM, National Public Radio.


Tiger Rag

''Tiger Rag Magazine'' is a print publication based in Baton Rouge, Louisiana that focuses on Louisiana State University athletics and positions itself as "The Bible of LSU Sports." Louisiana Radio Network owns ''Tiger Rag''. It is produced twenty times a year with a varying schedule based on individual sports seasons. ''Tiger Rag'' produces content for several related products -- TigerRag.com, ''Tiger Rag Extra'', the ''Tiger Rag Daily Newsletter'', the ''Tiger Rag'' Podcast and ''Tiger Rag'' Radio. The Editor of ''Tiger Rag'' is Ron Higgins and the Assistant Editor is Adam Henderson. It features columnists including journalist and Louisiana Radio Network owner, Jim Engster, veteran Times Picayune sportswriter Jim Kleinpeter and USA Today Network's LSU beat reporter, Glenn Guilbeau. The magazine, known for its extensive coverage of LSU football, also offers game previews, recaps, in-depth interviews and recruiting news. The annual football-season preview is the most popular issue. ''Tiger Rag'' is available monthly January, February, March, April, May, June, July, August, and December; weekly in September, October and November. ''Tiger Rag'' has been, at times, influential in shaping public opinion on the team's quality of play and administrator's decisions. In an exclusive interview with former assistant editor, Tyler Nunez, LSU athletics director Scott Woodward broke the news that the athletic department would end its fund-transfer policy with the university that began under former director of athletics Joe Alleva.


References


External links


Louisiana Radio Network

Tiger Rag Magazine
News agencies based in the United States American radio networks {{American broadcast radio