Tiger of Sweden is a clothing brand specialising in ready-to-wear fashion, footwear and accessories. Founded in 1903, the brand initially produced ready-to-wear men's suits. It now offers men's and women's fashion sold across Europe, North America and South Africa.

History

Founded in

Uddevalla Uddevalla (old no, Oddevold) is a town and the seat of Uddevalla Municipality in Västra Götaland County, Sweden. In 2015, it had a population of 34 781. It is located at a bay of the south-eastern part of Skagerrak. The beaches of Uddevalla are ...

, Sweden in 1903 by Marcus Schwarzman and Hjalmar Nordström, the brand was first known as Schwarzman & Nordström. The brand founders introduced the ready-to-wear suit to common people in Sweden. In the 1920s, the brand introduced a suit range called “Tiger”, which became so popular that the brand was later renamed Tiger of Sweden. The brand became northern Europe's largest fashion brand in the 1930s and produced over 140,000 suits a year. Tiger of Sweden expanded internationally in the 1960s, entering both the UK and the US market. After years of successful growth, the brand launched its first womenswear collection during the 90s.Schwartzman & Nordström, konfektionsfabrik i Uddevalla
/ref> In 2019, Linda Dauriz was assigned as the brand's new CEO, and at the beginning of 2020, Tiger of Sweden appointed Bryan Conway as design director. Today Conway operates as the brand's creative director.

Products

Tiger of Sweden offers ready-to-wear fashion, footwear and accessories for men and women. The brand designs in the Stockholm studio and releases four collections per year. In 2021, Tiger of Sweden launched its first unisex suit during

London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion wee ...

, made from more sustainable materials, trims and dyeing techniques.

Stores

Tiger of Sweden products are currently available in over 10,000 locations in Europe, North America and South Africa and has flagship stores in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

and

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

References

External links

Tiger of Sweden
Multinational companies headquartered in Sweden Clothing brands Clothing brands of Sweden Clothing companies of Sweden Companies based in Stockholm Clothing retailers of Sweden Clothing companies established in 1903 History of Bohuslän Swedish companies established in 1903 {{fashion-stub