Thrifty's Inc. (
doing business as
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Bluenotes) is a Canadian "lifestyle" clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and it includes
an online store. Thrifty's' 107 stores were bought out by U.S. retailer
American Eagle Outfitters
American Eagle Outfitters, Inc., also known as American Eagle, is an American lifestyle, clothing, and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverma ...
from
Dylex
Dylex Limited was one of Canada's largest retailers during the 1970s and 1980s, where it operated a number of specialty retail stores, including women's wear, men's wear, and family stores, including BiWay, a large, and now defunct, Canadian dis ...
and rebranded the store with name Bluenotes in 2000. Eventually the division was sold to privately owned YM, Inc. in 2004.
Products
Bluenotes uses denim as the base and then sells many other things.
Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear, and accessories.
Marketing strategy
The target market can be described as
Millennial
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
consumers, value-conscious (jeans are priced no higher than $69.99 each), and fit-conscious.
In 2008, ad agency MacLaren McCann created the ''"If Jeans Could Talk"'' campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes.
References
External links
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Clothing brands
Clothing brands of Canada
Companies based in Toronto
Clothing retailers of Canada
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