Three Olives Vodka is a brand of
vodka produced and distilled in the
United Kingdom and imported to the
United States by
Proximo Spirits.
History
Three Olives Vodka was founded by Guillaume Cuvelier in
London in 1998,
[About Three Olives Vodka](_blank)
GoKlinq.com. Accessed February 9, 2014. and acquired by Proximo Spirits in 2007.
[“Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,”](_blank)
Shaken News Daily, January 17, 2013.
Ingredients and creation
Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.
[Becky Paskin]
“Clive Owen Stars in $20M Three Olives Vodka Adverts,”
The Spirits Business, January 29, 2013. The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas. The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.
[F. Paul Pacult]
“Proof Positive,”
'' Wine Enthusiast'', May 2005. The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village.
Three Olives unflavored vodka is 40%
alcohol by volume
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
(80 proof).
Nearly all Three Olives flavored vodka types are 35% abv (70 proof).
Varieties
Honors and awards
Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine ''Impact''.
In 2005, ''
Wine Enthusiast'' magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.
Advertising
In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor
Clive Owen
Clive Owen (born 3 October 1964) is an English actor. He first gained recognition in the United Kingdom for playing the lead role in the ITV series '' Chancer'' from 1990 to 1991. He received critical acclaim for his work in the film '' Close ...
. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.
That same year, Three Olives partnered with the estate of
Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor. The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress. The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011, and their grape-flavored Purple vodka was endorsed by rapper
Lil' Kim
Kimberly Denise Jones (born July 11, 1974), Those giving 1974 include:
*
*
*
*
* better known by her stage name Lil' Kim, is an American rapper and reality television personality. Born and raised in Brooklyn, New York City, she lived much of he ...
in a 2010 national ad campaign.
[Clyde Smith]
“Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,”
Hip Hop Press, August 10, 2010.
References
External links
Official siteFacebook Page
{{Alcoholic drinks
British vodkas
Alcoholic drink brands