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"Three men make a tiger" () is a
Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...
proverb or ''
chengyu ''Chengyu'' () are a type of traditional Chinese idiomatic expression, most of which consist of four characters. ''Chengyu'' were widely used in Classical Chinese and are still common in vernacular Chinese writing and in the spoken language t ...
'' (four-character idiom). "Three men make a tiger" refers to an individual's tendency to accept absurd information as long as it is repeated by enough people. It refers to the idea that if an unfounded premise or
urban legend An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family m ...
is mentioned and repeated by many individuals, the premise will be erroneously accepted as the truth. This concept is related to
communal reinforcement Communal reinforcement is a social phenomenon in which a concept or idea is repeatedly asserted in a community, regardless of whether sufficient empirical evidence has been presented to support it. Over time, the concept or idea is reinforced to b ...
or the fallacy of '' argumentum ad populum'' and ''
argumentum ad nauseam ' is a Latin term for an argument or other discussion that has continued to the point of nausea."ad nauseam" ...
''.


Origin

The proverb came from the story of an alleged speech by Pang Cong (), an official of
the state of Wei in the
Warring States period The Warring States period () was an era in History of China#Ancient China, ancient Chinese history characterized by warfare, as well as bureaucratic and military reforms and consolidation. It followed the Spring and Autumn period and concluded ...
(475 BC – 221 BC) in
Chinese History The earliest known written records of the history of China date from as early as 1250 BC, from the Shang dynasty (c. 1600–1046 BC), during the reign of king Wu Ding. Ancient historical texts such as the ''Book of Documents'' (early chapter ...
. According to the ''
Warring States Records The ''Zhan Guo Ce'', ( W-G: Chan-kuo T'se) also known in English as the ''Strategies of the Warring States'' or ''Annals of the Warring States'', is an ancient Chinese text that contains anecdotes of political manipulation and warfare during the ...
'', or ''Zhan Guo Ce'', before he left on a trip to the state of Zhao, Pang Cong asked the King of Wei whether he would hypothetically believe in one civilian's report that a
tiger The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus '' Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on u ...
was roaming the markets in the capital city, to which the King replied no. Pang Cong asked what the King thought if two people reported the same thing, and the King said he would begin to wonder. Pang Cong then asked, "what if three people all claimed to have seen a tiger?" The King replied that he would believe in it. Pang Cong reminded the King that the notion of a live tiger in a crowded market was absurd, yet when repeated by numerous people, it seemed real. Since Pang Cong, as a high-ranking official, had more than three opponents and critics, he was in fact urging the King to pay no attention to those who would spread rumors about him (Pang Cong) while he was away. "I understand", the King replied, and Pang Cong left for Zhao. Yet, slanderous talk took place. When Pang Cong returned to Wei, the King indeed stopped seeing him.


Cognitive biases

The tendency to accept absurd information is caused by certain cognitive biases. The first of which is the
motivated reasoning Motivated reasoning is the phenomenon in cognitive science and social psychology in which emotional biases lead to justifications or decisions based on their desirability rather than an accurate reflection of the evidence. It is the "tendency to ...
concept, which is an emotion-biased decision-making phenomenon. It is the idea that humans are motivated to believe whatever confirms their opinions. Motivated reasoning can lead to a false social consensus over time. The second concept is social consensus reality, which explains that beliefs with high societal consensus are treated like facts, whereas beliefs with relatively low consensus are more susceptible to persuasion and attitude change. The latter is most likely a product of the social consensus of the specific community one lives in.


Examples from economics

One application of the cognitive biases highlighted through the anecdote is that markets are efficient. Often investors jump on a wagon that is either directed in buying or shorting a certain stock or index with the main motivation that many other investors are behaving in a unilateral way. In the short-term when many investors buy a certain stock the market experiences a self-fulfilling prophecy and the stock actually gains value although the company might be underperforming and just benefiting from current market trends. Investors who take such decisions are not basing their justification on fundamental analysis or certain limited information but mainly follow an investment trend that is demonstrated by a high number of other investors.


See also

* * * * * – The Bellman's rule-of-three * *


References


External links

* {{Urban legends Chinese words and phrases Chinese proverbs Consensus reality Genetic fallacies Metaphors referring to people Metaphors referring to tigers Testimony Urban legends