"This Time Baby" is a song written by the songwriting team

Bell and James Bell and James were an United States, American soul music, soul musical ensemble, group from Philadelphia, Pennsylvania formed by LeRoy Bell (drums, guitar) and Casey James (guitar, bass guitar, bass, keyboard instrument, keyboards). Career Both ...

which, after being introduced by

the O'Jays The O'Jays are an American R&B group from Canton, Ohio, formed in 1958 and originally consisting of Eddie Levert, Walter Lee Williams, William Powell, Bobby Massey, and Bill Isles. The O'Jays made their first chart appearance with the minor hi ...

in 1978, became a 1979

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...

hit for Jackie Moore.

O'Jays version

The O'Jays The O'Jays are an American R&B group from Canton, Ohio, formed in 1958 and originally consisting of Eddie Levert, Walter Lee Williams, William Powell, Bobby Massey, and Bill Isles. The O'Jays made their first chart appearance with the minor hi ...

1978 album release ''

So Full of Love ''So Full Of Love'' is a 1978 album by The O'Jays. The album contains the #1 R&B hit " Use ta Be My Girl", and was awarded RIAA Platinum Certification for sales of 1,000,000 copies. The single "Brandy" has long been speculated by many fans to b ...

'' introduced the song "This Time Baby", the track - featuring

Eddie Levert Edward Willis Levert (born June 16, 1942) is an American singer, best known as the lead vocalist of The O'Jays. He is the father of Gerald Levert (1966–2006) and Sean Levert (1968–2008) Biography Levert was born in Bessemer, Alabama, but ...

on lead - being one of two album cuts produced by

Thom Bell Thomas Randolph Bell (January 27th, 1943 – December 22, 2022) was an American singer, songwriter, record producer, arranger, pianist, and composer known as one of the creators of Philadelphia soul in the 1970s. He found success as a producer ...

at his studio in the Kaye-Smith Studios in Seattle. "This Time Baby" would serve as

B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...

for the album's lead single: the million-seller " Use Ta Be My Girl" (the second Thom Bell production on ''So Full of Love'': "Brandy", would be the album's second single.)

Jackie Moore version

Jackie Moore recorded "This Time Baby" in the November 1978

Sigma Sound Sigma Sound Studios was a recording studio in Philadelphia, Pennsylvania, U.S.. It was founded in 1968 by recording engineer Joseph Tarsia. Located at 212 North 12th Street in Philadelphia, it was one of the first studios in the United States to ...

sessions for her debut

Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...

album release ''I'm on My Way'', Moore recording "This Time Baby" at the suggestion of her husband (then her fiancé) Calvin Hopkins who had heard the track on the O'Jays' album ''So Full of Love''.

Philly soul Philadelphia soul, sometimes called Philly soul, the Philadelphia sound, Phillysound, or The Sound of Philadelphia TSOP, is a genre of late 1960s–1970s soul music characterized by funk influences and lush instrumental arrangements, often featu ...

virtuoso

Bobby Eli Bobby Eli is an American musician, arranger, composer and record producer from Philadelphia. He is a founding member and lead guitarist of Philadelphia studio band MFSB. Overview A multi-instrumentalist, producer, songwriter and arranger, Eli ...

, who oversaw Moore's sessions, was also producing the

Atlantic Starr Atlantic Starr is an American band based in White Plains, New York. They are best known for the hits " Always", "Secret Lovers", "Send for Me", "Circles", "Silver Shadow" and "Masterpiece". History Atlantic Starr began in Greenburgh, New York w ...

album '' Straight to the Point'' at Sigma Sound, and Atlantic Starr members Clifford Archer (bass), Porter Carroll (drums), David Lewis (guitar), Wayne Lewis (percussion), and Joseph Phillips (keyboards) played on "This Time Baby" plus four other tracks on the ''I'm On My Way'' album. Issued as the album's lead single in May 1979, "This Time Baby" reached number one on the disco chart in ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

'' magazine for one week in August 1979, crossing over to the ''Billboard''

R&B chart The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by ''Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 p ...

to spend seven weeks in that chart's top 40 with a peak of number 24. "This Time Baby" was afforded higher chart peaks on the R&B hit rankings in ''Billboards rival "music trades": '' Cashbox'' and ''

Record World ''Record World'' magazine was one of the three main music industry trade magazines in the United States, along with '' Billboard'' and '' Cashbox''. It was founded in 1946 under the name ''Music Vendor'', but in 1964 it was changed to ''Record Wo ...

'', reaching number 18 on both magazine's R&B charts: also "This Time Baby" reached the lower end of the top 100 singles ranking in ''Record World'' peaking at number 94.''Record World'' "Record World Singles" Vol 36 #167 (8 September 1979) p.33

Freemasons version

In 2005, "This Time Baby" was used for the dance radio and

club Club may refer to: Arts, entertainment, and media * ''Club'' (magazine) * Club, a ''Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands and enterprises ...

hit, "Love on My Mind", by the

Freemasons Freemasonry or Masonry refers to fraternal organisations that trace their origins to the local guilds of stonemasons that, from the end of the 13th century, regulated the qualifications of stonemasons and their interaction with authorities ...

featuring Amanda Wilson.

References

{{reflist 1978 songs 1979 singles The O'Jays songs Jackie Moore songs Disco songs Songs written by LeRoy Bell