This Generation (Murs And Fashawn Album)
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''This Generation'' is a collaboration album by American hip hop recording artists
Murs Murs may refer to: People * Marc Athanase Parfait Œillet des Murs (1804-1878), French ornithologist * Olly Murs (born 1984), English singer-songwriter * Murs (rapper) (born 1978), American rapper Places * Murs, Indre, France * Murs, Vaucluse, Fr ...
and Fashawn, released on September 25, 2012 under
Duck Down Music Inc. Duck Down Music Inc is a New York City based record label, talent management, music-marketing, and consulting company founded by Drew "Dru-Ha" Friedman and Kenyatta "Buckshot" Blake in 1995. In Duck Down's 20-year existence, the Company has rel ...
Production for the album was handled by the duo Beatnick & K-Salaam. Music videos were filmed for the singles "Slash Gordan", "This Generation", and "64 Impala".


Background and development

Prior to the album's creation,
Murs Murs may refer to: People * Marc Athanase Parfait Œillet des Murs (1804-1878), French ornithologist * Olly Murs (born 1984), English singer-songwriter * Murs (rapper) (born 1978), American rapper Places * Murs, Indre, France * Murs, Vaucluse, Fr ...
and Fashawn would frequently bump into each other on the road, although they had never worked with each other. As Murs began to plan out a new project with producers Beatnick & K-Salaam, the three of them expressed interest in doing a full collaboration album with Fashawn. Initially, the album was going to be a double EP, with Murs taking half of the beats and Fashawn taking the other half. However, as the two began to work closely together, the project evolved into a more collaborative effort, with both artists vibing off each other's creative process.


Critical reception

''This Generation'' was met with acclaim from music critics. XXL Magazine gave the album an XL rating, praising that " urs and Fashawnfeed off each other well, resulting in good music with a message. It’s unclear if the two will follow up this effort with another, but it seems like they should and sooner than later."
Okayplayer Okayplayer is an online hip-hop and alternative music website and community, described by ''Rolling Stone'' as a "tastemaker" and "an antidote to dull promotional Web sites used by most artists". The community was founded by The Roots' drummer ...
stated, "Despite never collaborating before making this LP, Murs and Fashawn have done what few collaborative albums do: create a complete and cohesive album, that actually lives up to lofty expectations."
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
gave the album 4 out of 5 stars, acknowledging that "Murs and Fashawn forge an exceptional chemistry on ''This Generation'' that more importantly doesn’t compromise their stylistic individuality." Fred Thomas of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
said, "The sense of camaraderie and interplay between the two cuts across lines of age and experience."


Track listing


Charts


References


External links

* {{Authority control 2012 albums Fashawn albums Murs (rapper) albums