Thirteen Lune is an

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

beauty website launched in 2020 and based in

West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...

History

Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré. The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands. In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores. In January 2021, Thirteen Lune raised $1 million from Sean Combs,

Gwyneth Paltrow Gwyneth Kate Paltrow (; born ) is an American actress and businesswoman. She is the recipient of various accolades, including an Academy Award, a Golden Globe Award, and a Primetime Emmy Award. Paltrow gained notice for her early work in films ...

, Naomi Watts,

Gregg Renfrew Gregg Renfrew is an American entrepreneur and businessperson. She established The Wedding List in the United States, which was later acquired by Martha Stewart in 2001, making it the first acquisition under the Martha Stewart Living brand. In Mar ...

, Tracey Cunningham (Mèche salon),

Nicole Avant Nicole A. Avant (born March 6, 1968) is an American producer and political activist. She served as the United States Ambassador to the Bahamas from 2009 to 2011. Biography Early career Nicole Avant is the daughter of Clarence and Jacqueline A ...

, Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic). In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures,

Swiftarc Ventures Swiftarc Ventures is an American-based early and growth stage venture capital fund headquartered in New York City. Swiftarc also has offices in Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gate ...

and

Gaingels Gaingels is an American venture capital firm headquartered in Burlington, Vermont. The firm focuses on investing in companies with diverse and underrepresented (including LGBTQIA+) leadership as well as progressive social values. Pitchbook ranked ...

. In September 2022,

JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...

announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora. In addition to offering 65

BIPOC The term "person of color" ( : people of color or persons of color; abbreviated POC) is primarily used to describe any person who is not considered "white". In its current meaning, the term originated in, and is primarily associated with, the U ...

-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.

Products

Thirteen Lune is a

direct-to-consumer Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...

company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies. Their products are primarily targeted at under-represented people of color. The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."

References

External links

* Online companies of the United States Makeup Skin care brands Hair care products American companies established in 2020 {{Commerce-website-stub