ThirdLove is an American
lingerie
Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...
company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive
bras
A broadband remote access server (BRAS, B-RAS or BBRAS) routes traffic to and from broadband remote access devices such as digital subscriber line access multiplexers (DSLAM) on an Internet service provider's (ISP) network. BRAS can also be refe ...
and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.
In 2017, Zak was named one of
Fast Company
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year.
History
''Fast Company'' was launched in November 1995 by Alan Web ...
's "100 Most Creative People".
In 2019, Zak and Spector received an
EY Entrepreneur of the Year Award for the Northern California region.
In 2021,
NPD Group
The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest mar ...
named ThirdLove the "third largest online intimate apparel brand" in the US, behind
Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
and
American Eagle's Aerie brands.
History
ThirdLove was inspired by Zak's own challenges with bra shopping, when she could not find bras that were both beautiful and comfortable. In 2013, Heidi left her
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
advertising job to take a data-driven approach to designing bras.
After using
Craigslist
Craigslist (stylized as craigslist) is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, Gig worker, gigs, résumés, and discussion forums.
Craig Newmark ...
to invite 100 women to photograph themselves wearing fitted tank tops over their bras, ThirdLove used the images to design both their
prototype
A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototyp ...
bra with the help of