Thins is one of the largest brands of savoury snack

potato chips A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or ap ...

currently available in Australia, and is owned by

Snack Brands Australia Snack Brands Australia (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company. The company was founded in August 1998 as a subsidiary of parent co ...

. The snack food is a thinly-sliced variety of potato chip (crisp) and comes in a variety of flavours, including ''Chicken'', ''Original'', ''Salt & Vinegar'', ''BBQ Ribs,'' ''Cheese & Onion'', ''Sour Cream & Chives'' and ''Light & Tangy''. Thins compete chiefly with Smith's Thinly Cut, another thinly sliced potato chip, along with various crinkle cut brands. The Thins brand has undergone several ownership changes throughout its history. Originally owned by Arnott's, the brand was sold to

The Smith's Snackfood Company The Smith's Snackfood Company is a British-Australian snack food company owned by American multinational corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United K ...

shortly after Arnott's was bought by the Campbell Soup Company in a hostile takeover bid in 1997. Smith's, in turn, was purchased by PepsiCo and began to re-label the Thins brand jointly with Pepsi's own brand of thin potato chips,

Lay's Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which ha ...

. It was sold under the moniker ''Thins: now known internationally as

''. Smith's later sold Thins to Snack Foods Limited but continued to produce its own line of potato chips under the ''Lay's'' brand name. For a while, there were two competing lines of potato chips released in Australia that were effectively the same product and even shared similar packaging since the Thins packet design was based on the Lay's packaging in North America. In 2002, Snack Foods Limited was purchased by Arnott's, and the Thins brand was returned to the company that created it. Smith's produced a line of potato chips under the Lay's brand for a brief period until it was eventually rebranded as Smith's Crisps (now Smith's Thinly Cut), and the traditional Smith's line was renamed Smith's Crinkle Cut. Thins is still sold in Australia as a direct competitor to Smith's Chips.

References

External links

Thins Website
Snack Brands Australia brands Brand name potato chips and crisps {{food-product-stub