''The WholeNote'' is a free monthly Canadian music magazine. It uses a

controlled circulation A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

model, in which local businesses procure copies and provide them freely to their customers. It gets its revenue from advertising and a grant from the

Ontario Arts Council The Ontario Arts Council (OAC) is a publicly-funded Canadian organization in the province of Ontario whose purpose is to foster the creation and production of art for the benefit of all Ontarians. Based in Toronto, OAC was founded in 1963 by On ...

. The publication is known for its concert listings, reviews, and coverage of the Canadian music scene. It spawned from flutist Allan Pulker's music column in ''The Kensington Market Drum'', a local newspaper run by David Perlman. In November 1994, Pulker contacted Perlman with a proposal to create a spinoff publication dedicated exclusively to music. By June the next year, a four-page prototype issue was created, and in either August or September of 1995, the debut issue of ''Pulse'' was released. However, the magazine got into a

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

dispute with an American publication of the same name, so its title was changed temporarily to ''TMFKAP (The Magazine Formerly Known as Pulse)'' and, after a reader contest for a new name was held, debuted as ''The WholeNote'' in May 1996. During the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, when live music was not played and many businesses were closed, the magazine replaced its concert listings with more original writing.

References

External links

Official website
Magazines published in Toronto Music magazines {{Canada-mag-stub