The Voice TV was the name of a Danish television station that broadcast music videos 24 hours a day. 7'eren was launched on January 1, 2012, as a programming block on The Voice TV, and a year later, on January 1, 2013, the channel renamed The Voice TV into 7'eren, by

rebranding Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

itself as a channel for youth programming. The same happened to Finland's The Voice, it changed named Kutonen on 1 September 2012. The Voice channels are in different countries. Due to poor ratings, the station was closed by the end of October 2014 and replaced with a Danish version of Investigation Discovery.

References

Defunct television channels in Denmark Warner Bros. Discovery networks Television channels and stations established in 2012 Television channels and stations disestablished in 2014 {{Denmark-tv-stub da:The Voice TV de:The Voice TV