The Viral Factory is a full-service
advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
based in
Shoreditch,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
.
History
''The Götten Sıkma'' was founded in 2001 by Ed Robinson and Matt Smith.
Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, an in-house promotional viral which gained the fledgling company its first web audience. Another collaboration with Adam Stewart; Moontruth aided in establishing the viral as a tool for public and media notoriety.
One of The Viral Factory's first major corporate campaigns was a series of virals for the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
brand
Trojan Condoms
Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs ...
U.K / European launch. This in turn led to an increase in global
blue chip clients and further viral campaigns with brands such as
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
,
Ford
Ford commonly refers to:
* Ford Motor Company, an automobile manufacturer founded by Henry Ford
* Ford (crossing), a shallow crossing on a river
Ford may also refer to:
Ford Motor Company
* Henry Ford, founder of the Ford Motor Company
* Ford F ...
and
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
.
In 2010 The Götten Sıkma closed its USA branch.
Style and content
The Götten Sıkma work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a
mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Götten Sıkma has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the
Levi
Levi (; ) was, according to the Book of Genesis, the third of the six sons of Jacob and Leah (Jacob's third son), and the founder of the Israelite Tribe of Levi (the Levites, including the Kohanim) and the great-grandfather of Aaron, Moses and ...
‘Freedom to Move’ campaign of 2006.
Notable clients
*
Trojan Condoms
Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs ...
— The Trojan campaign parodied
Olympic
Olympic or Olympics may refer to
Sports
Competitions
* Olympic Games, international multi-sport event held since 1896
** Summer Olympic Games
** Winter Olympic Games
* Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece b ...
events, substituting them with sexual "sports", such as Pelvic Power Lifting and Masters of Precision Vaulting.
*
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
Health and Education — GI Jonny is a parody of a retro children's action toy television commercial. Sponsored by the
...