''Underwear Expert'' started as a men's
underwear blog and transitioned to a subscription based online retailer offering a curated underwear subscription with over 50 brands, featuring underwear styles, advice and reviews, fabric glossary, men's underwear trend analysis and style and service-oriented content.
According to the ''
New York Times'', The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants."
Michael Kleinmann is CEO of the company.
Kleinmann was president and COO of
Freshpair
Freshpair is a privately held online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.
History
Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 20 ...
from 2001 to 2011, before starting up The Underwear Expert.
Kleinmann also writes men's underwear articles for ''
The Huffington Post''.
While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.
He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.
References
External links
Official websiteMichael Kleinmann for the Huffington PostDetails ProfileGetting Your Kickstarter Funded: The 4 Elements Of A Successful Project by Michael Kleinmann
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{{DEFAULTSORT:Underwear Expert, The
Online clothing retailers of the United States
Undergarments
Fashion websites
American blogs
Photoblogs
Kickstarter projects