The Three Amigos was a series of

public service announcements A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...

to promote safe sexual practices that could be helpful in preventing the transmission of

HIV/AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual ...

. It consisted of 20 episodes with three animated characters in the shape of condoms. The series was first screened at the XV International AIDS Conference in 2004 and received a global launch in 2005 and was subsequently translated into six different languages. This series was reached to audience through broadcast as well as distribution by non-governmental organizations, educational institutions, hospitals, and various groups across 150 countries and in 45 languages in 2012. The series was a collaborative effort of both Firdaus Kharas and Brent Quinn. All the episodes had humorous content with time duration of 15-60 seconds. The campaign relied extensively on hand-drawn animation, created by volunteers from four different countries. Its distribution was conducted free of charge. The campaign won a

Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...

in 2006, among 29 other international accolades. Since its release, the series has been the subject of numerous articles and academic discussions. Supporters of the campaign included notable figures such as

Nobel Peace Prize The Nobel Peace Prize is one of the five Nobel Prizes established by the will of Swedish industrialist, inventor and armaments (military weapons and equipment) manufacturer Alfred Nobel, along with the prizes in Nobel Prize in Chemistry, Chemi ...

winner laureate

Archbishop Desmond Tutu Desmond Mpilo Tutu (7 October 193126 December 2021) was a South African Anglican bishop and Christian theology, theologian, known for his work as an Internal resistance to apartheid, anti-apartheid and human rights activist. He was Anglican ...

, who expressed public support for the initiative.

References

{{DEFAULTSORT:Three Amigos Campaign, The Public service announcements HIV/AIDS prevention organizations