''The Tempest'' is an American multinational

digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...

and

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

company for women and

non-binary Non-binary and genderqueer are umbrella terms for gender identities that are not solely male or femaleidentities that are outside the gender binary. Non-binary identities fall under the transgender umbrella, since non-binary people typically ...

individuals that was founded in 2016 by

Laila Alawa Laila Alawa (born 1991) is a Syrian-American entrepreneur, psychology researcher, and writer. Her work on examining gendered stereotypes in STEM led to results displaying continued issues in discrimination and prejudice against female scientists ...

. Their purpose is to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community." It is owned by The Tempest, Inc.

History

The Tempest was founded by Laila Alawa (CEO) in 2016. Alawa had worked at the

White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...

and

Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...

for three years prior but left to found the new company. In 2017, Alawa tapped Mashal Waqar to join the company as her co-founder. The name of the website alludes to the disruption that diverse storytelling by women brings to the world. As of 2021,

Cheddar Cheddar most often refers to either: *Cheddar cheese *Cheddar, Somerset, the village after which Cheddar cheese is named Cheddar may also refer to: Places * Cheddar, Ontario, Canada * Cheddar Yeo, a river which flows through Cheddar Gorge and th ...

reported that The Tempest reaches an audience of over 10 million globally. In 2020, it surpassed 8 million monthly visitors. The Tempest's increasing global popularity among young women is attributed in part to its young staff. Writers are advised to write about stories that interest them; this can range from international politics and up-and-coming beauty influencers to technology and cultural experiences. On December 22, 2020, The Tempest announced Federica Bocco as the publication's new Editor-in-Chief.

Content

The Tempest produce
editorial and video programming
live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more. More than 2,000 contributors identifying as women or non-binary from more than twenty countries regularly contribute original content. In January 2021, The Tempest launched a vertical dedicated to
literary analyses
Prior to the launch, book reviews on The Tempest were widespread but unfocused.

Impact

A study on ethnic media consumption and production by Professors Matthew D. Matsaganis of

Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's ...

and Shirley Yu of The University of Toronto, Canada, found that The Tempest actively creates conversations around the socioeconomics of the digital space, journalistic norms, and personal concepts of

identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...

Reception

Founder and CEO,

, is a

Forbes 30 Under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...

, called by

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

"a leader transforming the future of media".

named the company to their Middle East list in 2019.

References

External links

* {{DEFAULTSORT:Tempest, The Fashion websites American entertainment websites American women's websites Internet properties established in 2005 Lifestyle websites Internet properties established in 2016 Mass media about Internet culture Mass media companies of the United States