''The Swift Show'' is an American

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...

that aired on Thursdays at 8:30pm EST on

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

premiering April 1, 1948 and running to 1949.

Overview

The series, sponsored by the

Swift & Company JBS USA Holdings, Inc. is an American food processing company and a wholly owned subsidiary of the multinational company JBS S.A. The subsidiary was created when JBS entered the U.S. market in 2007 with its purchase of Swift & Company. JBS speci ...

meat packing company, was mainly a musical

variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical theatre, musical performances, sketch comedy, magic (illusion), magic, acrobatics, juggling, and ventriloquism. It is ...

hosted by

Lanny Ross Lancelot Patrick Ross (January 19, 1906 – April 25, 1988)DeLong, Thomas A. (1996). ''Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960''. McFarland & Company, Inc. . P. was an American singer, pianist an ...

, although during its first few months, it also featured a quiz show segment. Guest stars included

Eileen Barton Eileen Barton (November 24, 1924 – June 27, 2006) was an American singer best known for her 1950 hit song, "If I Knew You Were Comin' I'd've Baked a Cake." Early years Barton was born in Brooklyn, New York. Her birthdate is often given as 1 ...

Frank Fontaine Frank Fontaine (April 19, 1920 – August 4, 1978) was an American stage, radio, film and television comedian, singer and actor. Early years and personal life Born and raised in Cambridge, Massachusetts, Fontaine came from a family of entertai ...

Max Showalter Max Gordon Showalter (June 2, 1917 – July 30, 2000), sometimes credited as Casey Adams, was an American film, television, and stage actor, as well as a composer, pianist, and singer. He appeared on more than 1,000 television programs. One ...

, and

Susan Shaw Susan Shaw (29 August 192927 November 1978) was an English actress. Biography Shaw was born Patsy Sloots in West Norwood, London. She had wanted to become a dress designer and was working as a typist at the Ministry for Information when she di ...

. For the first five months, a quiz show segment was included. In September 1948, the show became "Lanny's penthouse with his girlfriend Eileen Barton visiting". In March 1949, the show reverted to a purely musical variety show.IMDB entry
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Episode status

Two episodes, from May 13, 1948 and May 27, 1948, are in the collection of the

UCLA Film and Television Archive The UCLA Film & Television Archive is a visual arts organization focused on the preservation, study, and appreciation of film and television, based at the University of California, Los Angeles (UCLA). Also a nonprofit exhibition venue, the archiv ...

, and an episode from March 31, 1949 is in the collection of the

Paley Center for Media The Paley Center for Media, formerly the Museum of Television & Radio (MT&R) and the Museum of Broadcasting, founded in 1975 by William S. Paley, is an American cultural institution in New York City, New York with a branch office in Los Angeles, ...

References

External links

* {{DEFAULTSORT:Swift Show 1948 American television series debuts 1949 American television series endings 1940s American variety television series Black-and-white American television shows NBC original programming English-language television shows

Overview

Episode status

See also

References

External links