The Singing Machine Company is a public company listed on Nasdaq under the ticker symbol ''MICS''. The Singing Machine Company is primarily engaged in the

karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...

business including the development, production, marketing, and distribution of consumer karaoke audio equipment, accessories, music, musical instruments, and licensed youth electronic products.

History

The Singing Machine Company (SMC) was originally incorporated in California in 1982 with a focus on professional and semi-professional karaoke equipment. In 1988 the company began marketing karaoke equipment for home use. It is believed that SMD was the first company to introduce home karaoke products to the United States. In 2001, SMC entered into a multi-year license agreement with

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

. As a part of a shift in strategy, SMC approached the mass market through large retailers. In the following year, Business Week Magazine named The Singing Machine Company #1 on their list of Hot Growth Companies.''Hot Growth Companies'', Business Week (June 10, 2002)

Products

Karaoke Machines

The core of SMC's business is the distribution and sale of its karaoke machines to retailers and wholesalers such as Wal-Mart, Sam's Club,

Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...

, and

Costco Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costco i ...

. In the fall of 2015 The Singing Machine introduced its new digital line of products, no CD-G required allowing users to create playlists on the company's branded site and chose their favorite songs, download them to a USB, giving them the freedom of mixing and matching genres, singers, and enjoying the songs they want to sing.

Music

SMC has a music library thousands of recordings, which are licensed from their publishers for karaoke use. The library spans a variety of genres including: pop, rock, rap, country, Christian, Latin, motown, and oldies.

Bratz Licensed Products

In 2007 SMC signed a deal with

MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...

to license the popular Bratz franchise. Such licensed products include karaoke products, digital drum sets, clock radios, TV/DVD combos, and portable DVD players.

Motown Licensed Products

Following a 2003 agreement between SMC and Universal Music Enterprises, the company released the " Motown Original Artist Karaoke" compilation series, which features karaoke tracks of

Motown Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...

classic songs made from the original master recordings of the songs instead of cover versions, like most karaoke tracks. In addition, a Motown-themed karaoke machine has also been released.

Musical Instruments

SMC has a line of electronic drum sets under the brand name "SoundX".

References

{{DEFAULTSORT:Singing Machine Company Companies based in California Karaoke Companies established in 1982 1982 establishments in California