The Severn was a local commercial station serving north & central

Shropshire Shropshire (; alternatively Salop; abbreviated in print only as Shrops; demonym Salopian ) is a landlocked historic county in the West Midlands region of England. It is bordered by Wales to the west and the English counties of Cheshire to ...

and the

Telford Telford () is a town in the borough of Telford and Wrekin and ceremonial counties of England, ceremonial county of Shropshire, England, about east of Shrewsbury, south west of Stafford, north west of Wolverhampton and from Birmingham in t ...

& Wrekin area. The station was owned by MNA Broadcasting but was sold to UTV Media and merged on Monday 26 March 2012 with

The Wyre 107.2 The Wyre was a local commercial radio station serving Kidderminster, Bewdley, Stourport-on-Severn, Stourbridge and Bromsgrove in England. The station was owned by MNA Broadcasting but was sold to UTV Media and merged on Monday 26 March ...

and 107.7 The Wolf to form Signal 107, a station serving the Wolverhampton, Shropshire and north Worcestershire area.

History

The Shrewsbury and Oswestry radio stations launched at 7am on Monday 18 September 2006 with the first song played being " Seven Days" by Sting. The first voices on air were Will Tudor, (former Beacon FM Shropshire breakfast presenter) on 106.5 The Severn (Shrewsbury) and Ben Day on 107.1 The Severn (Oswestry). The Program Director for the station as well as the MNA Broadcasting group was Pete Wagstaff, (former Beacon Radio program director). The station as a result when launched featured many Beacon Radio names including Stuart Hickman and Alan Nicklin. Their sister station 107.4 Telford FM had however been on air since May 1999 but rebranded as 107.4 The Severn on 20 September 2010 to allow for county-wide coverage and shared programming. Shrewsbury's radio frequency was 106.5 MHz, Oswestry's & North Shropshire's frequency was 107.1 MHz and Telford & Wrekin's frequency was 107.4 MHz. On 3 February 2012 The Severn, and sister station The Wyre, were acquired from the Midlands News Association by

UTV Media Wireless Group Limited is a radio and digital broadcasting network with headquarters in Belfast, Northern Ireland and with radio operations in the Republic of Ireland and the United Kingdom. It currently operates five stations in Ireland and ...

. Live programming ended on the same day on both stations. The station was rebranded as Signal 107 at midday on Monday 26 March 2012 and merged with

& 107.7 The Wolf.The Wolf, Wyre, Severn become Signal
Radio Today, 7 February 2012

References

Radio stations in Shropshire Radio stations established in 2006 Defunct radio stations in the United Kingdom {{UK-radio-station-stub

History

See also

References