The Rock Store is a restaurant in

Cornell Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach an ...

, on

Mulholland Highway Mulholland Highway is a scenic road in Los Angeles County, California, that runs approximately 50 miles through the western Santa Monica Mountains from near US Route 101 (Ventura Freeway) in Calabasas to Highway 1 (Pacific Coast Highway) nea ...

in the

Santa Monica Mountains The Santa Monica Mountains is a coastal mountain range in Southern California, next to the Pacific Ocean. It is part of the Transverse Ranges. Because of its proximity to densely populated regions, it is one of the most visited natural areas in ...

, Los Angeles, California. It is popular with

motorcyclists Motorcycling is the act of riding a motorcycle. For some people, motorcycling may be the only affordable form of individual motorized transportation, and small- displacement motorcycles are the most common motor vehicle in the most populous c ...

and celebrities.

History

It is a, "humble but infamous hangout is like a church for wayward souls Whose paths to Heaven are found with throttle in hand," in the words of

Zapata Espinoza Zapata "Zap" Espinoza (born March 12, 1960, in Hollywood, CA) is a journalist and current editor-in-chief of ''Road Bike Action Magazine'' a Hi-Torque Publication. He was formerly editor of two American mountain biking magazines, including ''Moun ...

writing for ''Mountain Bike'' magazine, "The gathering of the tribe at the Rock Store is unlike any other. There are... over-revving canyon racers in their full-leather regalia, celebrities riding xpensive bikes vintage old-timers on ratty Indians, bourgeois bikers with their chaps and Nike Air-Stupids,

dual-sport A dual-sport motorcycle is a type of street-legal motorcycle that is designed for both on and off-road use. The terms ''all-road,'' ''on/off road,'' and ''dual-purpose'' are also used for this class of motorcycles. Dual-sports are equipped with ...

riders in their MX gear, freaks on V-8 powered trikes—there's even a group of two-wheeled

Freemasons Freemasonry or Masonry refers to fraternal organisations that trace their origins to the local guilds of stonemasons that, from the end of the 13th century, regulated the qualifications of stonemasons and their interaction with authorities ...

. It's a wonderful collection of humanity and two wheels where diversity isn't just tolerated, it's celebrated." The location originally held a hot springs resort. During the

Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...

and

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic ...

, the owner was allegedly a bootlegger. The resort attracted celebrities such as

Cecil B. DeMille Cecil Blount DeMille (; August 12, 1881January 21, 1959) was an American film director, producer and actor. Between 1914 and 1958, he made 70 features, both silent and sound films. He is acknowledged as a founding father of the American cine ...

and

Rudolph Valentino Rodolfo Pietro Filiberto Raffaello Guglielmi di Valentina d'Antonguolla (May 6, 1895 – August 23, 1926), known professionally as Rudolph Valentino and nicknamed The Latin Lover, was an Italian actor based in the United States who starred ...

, who "came up here and laid in the hot water baths, and they drank the whiskey". In the 1940s and 1950s, it was home to a gas station. The Rock Store opened in 1961 as a grocery store, later becoming a common motorcycle pit stop. It attracted motorcyclists and celebrities, including

Tom Arnold Tom Arnold may refer to: * Tom Arnold (actor) (born 1959), American actor * Tom Arnold (economist) (born 1948), Irish CEO of Concern Worldwide * Tom Arnold (footballer) (1878–?), English footballer * Tom Arnold (literary scholar) (1823–1900), ...

Robert Blake Robert Blake may refer to: Sportspeople * Bob Blake (American football) (1885–1962), American football player * Robbie Blake (born 1976), English footballer * Bob Blake (ice hockey) (1914–2008), American ice hockey player * Rob Blake (born 19 ...

James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker. A major figure in the post-New Hollywood era, he is considered one of the industry's most innovative filmmakers, regularly pushing the boundaries of cinematic capability w ...

Harrison Ford Harrison Ford (born July 13, 1942) is an American actor. His films have grossed more than $5.4billion in North America and more than $9.3billion worldwide, making him the seventh-highest-grossing actor in North America. He is the recipient o ...

John Goodman John Stephen Goodman (born June 20, 1952) is an American actor. He gained national fame for his role as the family patriarch Dan Conner in the ABC comedy series '' Roseanne'' (1988–1997; 2018), for which he received a Golden Globe Award, an ...

Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...

Billy Idol William Michael Albert Broad (born 30 November 1955), known professionally as Billy Idol, is a British-American singer, songwriter, and musician. He first achieved fame in the 1970s emerging from the London punk rock scene as the lead singer o ...

Jesse James Jesse Woodson James (September 5, 1847April 3, 1882) was an American outlaw, bank and train robber, guerrilla and leader of the James–Younger Gang. Raised in the " Little Dixie" area of Western Missouri, James and his family maintained stro ...

k.d. lang Kathryn Dawn Lang (born November 2, 1961), known by her stage name k.d. lang, is a Canadian pop and country singer-songwriter and occasional actress. Lang has won Juno Awards and Grammy Awards for her musical performances. Hits include the s ...

Matt LeBlanc Matthew Steven LeBlanc (; born July 25, 1967) is an American actor. He garnered global recognition with his portrayal of Joey Tribbiani in the NBC sitcom ''Friends'' and in its spin-off series, ''Joey''. For his work on ''Friends'', LeBlanc re ...

Jay Leno James Douglas Muir Leno (; born April 28, 1950) is an American television host, comedian, writer, and actor. After doing stand-up comedy for years, he became the host of NBC's ''The Tonight Show'' from 1992 to 2009. Beginning in September 2009 ...

Steve McQueen Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...

Nick Nolte Nicholas King Nolte (born February 8, 1941) is an American actor. He won the Golden Globe Award for Best Actor – Motion Picture Drama and was nominated for the Academy Award for Best Actor for the 1991 film ''The Prince of Tides''. He received ...

Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...

John Travolta John Joseph Travolta (born February 18, 1954) is an American actor. He came to public attention during the 1970s, appearing on the television sitcom ''Welcome Back, Kotter'' (1975–1979) and starring in the box office successes ''Carrie'' (19 ...

Barry Van Dyke Barry Van Dyke (born July 31, 1951) is an American actor and the second son of actor and entertainer Dick Van Dyke and Margie Willett, and nephew of Jerry Van Dyke. He has often worked with his father. He is best known to audiences as Lieutena ...

, and

Eddie Van Halen Edward Lodewijk Van Halen ( , ; January 26, 1955 – October 6, 2020) was an American musician and songwriter. He was the guitarist, keyboardist, backing vocalist, and primary songwriter of the rock band Van Halen, which he co-founded along ...

. ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'' has called it, "a celebrity hangout where Hollywood's motorcycle riders like to congregate", and the

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...

referred to it as "one of best-known biker pit stops in the world" and the "

Mecca Mecca (; officially Makkah al-Mukarramah, commonly shortened to Makkah ()) is a city and administrative center of the Mecca Province of Saudi Arabia, and the Holiest sites in Islam, holiest city in Islam. It is inland from Jeddah on the Red ...

of motorcycles". It is located at 30354

, Cornell, California. Ed and Veronica "Vern" Savko have run The Rock Store since they purchased it in 1963. Ed Savko died in April 2012.

Police presence

The

California Highway Patrol The California Highway Patrol (CHP) is a state law enforcement agency of the U.S. state of California. The CHP has primary patrol jurisdiction over all California highways and roads and streets outside city limits, and can exercise law enfor ...

have paid special attention to the area. In 1986, 240 customers were cited in a single day. In 1989, the CHP established a roadblock to crack down on illegal

motorcycle racing Motorcycle racing (also called moto racing and motorbike racing) is the motorcycle sport of racing motorcycles. Major varieties include motorcycle road racing and off-road racing, both either on circuits or open courses, and track racing. Ot ...

near The Rock Store. This two-mile closure led to a temporary 85% drop in business.

References

External links

Official website
{{DEFAULTSORT:Rock Store, The Drinking establishments in California Mulholland Highway Motorcycling subculture in the United States Restaurants in Greater Los Angeles Santa Monica Mountains Restaurants established in 1963 1963 establishments in California