The Right Number
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''The Right Number'' is an
infinite canvas The infinite canvas refers to the potentially limitless space that is available to webcomics presented on the World Wide Web. The term was introduced by Scott McCloud in his 2000 book '' Reinventing Comics'', in which he suggested that webcomic cre ...
webcomic Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
by Scott McCloud. The webcomic makes use of an experimental zooming user interface, where each subsequent panel is nested inside of the panel that comes before it. ''The Right Number'' follows a man who discovers that one can figure out someone's character traits based on their
phone number A telephone number is a sequence of digits assigned to a landline telephone subscriber station connected to a telephone line or to a wireless electronic telephony device, such as a radio telephone or a mobile telephone, or to other devices f ...
, and starts to abuse the patterns he finds to search the perfect girlfriend. The story is focused on obsession and how it is impossible to find the perfect mate. Two of its three parts were published in 2003 through the
BitPass BitPass was an American company from 2002-2007 that developed an online payment system for digital content and services including micropayments. One of its best-known projects was the Mperia online music store catering to unsigned artists. Backg ...
micropayment service McCloud was a consultant for at the time. The third part was never released, and when BitPass went under in 2007, McCloud released the two existing parts of ''The Right Number'' for free.


Concept

Scott McCloud has been advocating the concept of the infinite canvas since he wrote about it in his 2000 book ''
Reinventing Comics ''Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form'' (2000) is a book written by comic book writer and artist Scott McCloud. It was a thematic sequel to his critically acclaimed ''Understanding Comics'', and was f ...
'', as he believes that webcomics may revolutionize the way long-form comics are created and read. ''The Right Number'' uses
Flash animation Adobe Flash animation or Adobe Flash cartoon (formerly Macromedia Flash animation, Macromedia Flash cartoon, FutureSplash animation, and FutureSplash cartoon) is an animation that is created with the Adobe Animate (formerly Flash Professional) p ...
to create a seamless transition between any two panels. The webcomic is set up so that at the center of each screen-filling panel lies a very small version of the next panel. The reader can click on an arrow below the webcomic or use the navigation keys to zoom in on this tiny panel so that it in turn fills the screen. McCloud described this layout as a "long chain of panels, one behind the other, with a hole in the center of each of them; so the reader is successively moving in on each of the panels in order to see the next." The layout of ''The Right Number'' preserves a visual link between panels or pages that traditional webcomics lack, as readers aren't taken out of the experience as they may when using a
hyperlink In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text wit ...
to move to the next page. ''The Right Number'' has an advantage over infinitely-scrollable webcomics in that it preserves the rhythm of reading the comic, while scrollers may start to "drag on and on." The time the webcomic spends zooming in on panels forces the reader to pace themselves.


Synopsis

''The Right Number'' follows a man who accidentally meets up with a stranger rather than his own girlfriend after misdialing a phone call. The woman he meets looks, sounds, and acts significantly like his wife, however, and the protagonist finds that this girl is a "better version" of his girlfriend. He starts to experiment with his phone, and discovers a pattern where women with similar phone numbers have similar character traits. He then abuses this system to find the perfect girlfriend, as he starts to obsess over the smallest details. McCloud describes ''The Right Number'' as "a story about obsession" and calls this a theme he returns to often. In an interview with
Joe Zabel Joe Zabel (born July 7, 1953)Zabel entry
Who's Who of Amer ...
, McCloud said that he is "pessimistic about the wisdom of trying to find the perfect mate," which is what the protagonist of his webcomic fails to understand.


Publication

Scott McCloud was contacted by the founders of
BitPass BitPass was an American company from 2002-2007 that developed an online payment system for digital content and services including micropayments. One of its best-known projects was the Mperia online music store catering to unsigned artists. Backg ...
in November 2002, and liking their implementation of micropayments – a model McCloud had advocated for years – he became a consultant. The first part of McCloud's ''The Right Number'' was released online on June 30, 2003, to coincide with the launch of BitPass. The part could be bought worldwide for $.25 USD, and a purchase remained good for 180 days. ''The Right Number'' was to be released in three parts, each about five weeks apart. However, the third part was indefinitely delayed – initially due to tendinitis in McCloud's hands, and later because McCloud started working on '' Making Comics''. When BitPass ceased operation in 2007, the two parts of ''The Right Number'' were released free of charge. The webcomic received attention from non-comic readers who were interested in the outcome of McCloud's micropayment system; in the four years BitPass was in place, McCloud sold just under 2,300 copies of ''The Right Number''.


Reception

In 2011, David Balan of ''
Sequart Organization Sequart Organization (; also known as Sequart Research & Literacy Organization) is an online magazine that focuses on the study of popular culture and the promotion of comic books as an art form. Sequart also publishes books and produces document ...
'' praised McCloud's webcomic for successfully crafting a new reading convention, calling it far superior than existing formats. Karin L. Kross of ''
Bookslut Jessa Crispin (born c. 1978 in Lincoln, Kansas) is a critic, author, feminist, and the editor-in-chief of ''Bookslut'', a litblog and webzine founded in 2002. She has published three books, most recently ''Why I Am Not A Feminist: A Feminist Mani ...
'' noted in a review of the first part of ''The Right Number'' that it is tempting to " rgueover whether the use of the form and technology is sufficiently 'innovative,'" but that such discussions lose sight of the more important questions of whether the story is worth reading and the art is worth looking at. In the case of ''The Right Number'', Kross answered both of these questions with "yes".


References


External links

*
The Right Number
' at Scott McCloud's personal website {{DEFAULTSORT:Right Number, The 2003 webcomic debuts 2000s webcomics Romance webcomics Infinite canvas webcomics American webcomics