''The Philco Television Playhouse'' is an American television
anthology series
An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a differ ...
that was broadcast live on
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
from 1948 to 1955. Produced by
Fred Coe
Frederick Hayden Hughs Coe (December 23, 1914 – April 29, 1979) was an American television producer and director most famous for '' The Goodyear Television Playhouse''/''The Philco Television Playhouse'' in 1948-1955 and ''Playhouse 90'' from 1 ...
, the series was sponsored by
Philco
Philco (an acronym for Philadelphia Battery Company) is an American electronics industry, electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased ...
. It was one of the most respected dramatic shows of the
Golden Age of Television
The first Golden Age of Television is an era of television in the Television in the United States, United States marked by its large number of live productions. The period is generally recognized as beginning in 1947 with the first episode of th ...
, winning a 1954
Peabody Award
The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...
and receiving eight
Emmy
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
nominations between 1951 and 1956.
Season overview and highlights
For the first season, Philco entered into a partnership with the Actors’ Equity Association to produce adaptations of
Broadway
Broadway may refer to:
Theatre
* Broadway Theatre (disambiguation)
* Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S.
** Broadway (Manhattan), the street
**Broadway Theatre (53rd Stree ...
plays and musicals with
Bert Lytell
Bertram Lytell (February 24, 1885 – September 28, 1954) was an American actor in theater and film during the silent film era and early talkies. He starred in romantic, melodrama, and adventure films.
Background
Born in New York City, Lyt ...
, silent film era actor and Honorary Life President of Equity, as host.
The first episode was ''
Dinner at Eight'' by
George S. Kaufman and
Edna Ferber
Edna Ferber (August 15, 1885 – April 16, 1968) was an American novelist, short story writer and playwright. Her novels include the Pulitzer Prize-winning '' So Big'' (1924), ''Show Boat'' (1926; made into the celebrated 1927 musical), '' Ci ...
. Ronald Wayne Rodman, in his book ''Tuning in: American Narrative Television Music'', noted, "Despite ensuing complications over the legalities of broadcasting copyrighted plays on television and several legal battles that ensued, the show flourished."
The title of the show was briefly changed to ''Repertory Theatre'' and ''Arena Theatre'' during part of the first season, but then reverted to ''The Philco Television Playhouse''.
The second season consisted mostly of adaptations of popular novels from the
Book of the Month Club
Book of the Month (founded 1926) is a United States subscription-based e-commerce service that offers a selection of five to seven new hardcover books each month to its members. Books are selected and endorsed by a panel of judges, and members ...
. During later seasons, both original stories and adaptations were used.
Beginning in October 1951, Philco shared sponsorship of the program with
Goodyear, with the title alternating between ''Philco Television Playhouse'' and ''
Goodyear Television Playhouse
''Goodyear Television Playhouse'' is an American anthology series that was telecast live on NBC from 1951 to 1957 during the first Golden Age of Television.
Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the ''Philco Tel ...
'' to reflect that week's sponsor. (Reference sources sometimes refer to the alternating programs collectively as the ''Philco/Goodyear Television Playhouse'' or the ''Philco-Goodyear Television Playhouse'', although neither are actual program titles.)
In the sixth season,
Cathleen Nesbitt
Cathleen Nesbitt (born Kathleen Mary Nesbitt; 24 November 18882 August 1982) was an English actress.
Biography
Born in Birkenhead, Cheshire,Before 1 April 1974 Birkenhead was in Cheshire England to Thomas and Mary Catherine (née Parry) Nesb ...
and
Maureen Stapleton
Lois Maureen Stapleton (June 21, 1925 – March 13, 2006) was an American actress. She received numerous accolades, including an Academy Award, a Golden Globe Award, a BAFTA Award, a Primetime Emmy Award, and two Tony Awards, in addition to ...
starred in Chayefsky's ''The Mother'' (April 4, 1954). This is one of the rare teleplays from television's Golden Age to be restaged on TV decades later, a ''
Great Performances
''Great Performances'' is a television anthology series dedicated to the performing arts; the banner has been used to televise theatrical performances such as plays, musicals, opera, ballet, concerts, as well as occasional documentaries. It is pr ...
'' production on October 24, 1994, with
Anne Bancroft
Anne Bancroft (born Anna Maria Louisa Italiano; September 17, 1931 – June 6, 2005) was an American actress. Respected for her acting prowess and versatility, Bancroft received an Academy Award, three BAFTA Awards, two Golden Globe Awards, tw ...
and
Joan Cusack
Joan Mary Cusack (; born October 11, 1962) is an American actress. She received nominations for the Academy Award for Best Supporting Actress for her roles in the comedy-drama ''Working Girl'' (1988) and the romantic comedy '' In & Out'' (1997) ...
.
The seventh season began September 19, 1954, with
E. G. Marshall
E. G. Marshall (born Everett Eugene Grunz;Everett Eugene Grunz in Minnesota, U.S., Birth Index, 1900-1934, Ancestry.comEverett Eugene Grunz in the U.S., Social Security Applications and Claims Index, 1936-2007, accessed via Ancestry.com June 18, ...
and
Eva Marie Saint
Eva Marie Saint (born July 4, 1924) is an American actress of film, theatre and television. In a career spanning over 70 years, she has won an Academy Award and a Primetime Emmy Award, alongside nominations for a Golden Globe Award and two Brit ...
in Chayefsky's ''Middle of the Night'', a play which moved to Broadway 15 months later and was filmed under the
same title by Columbia Pictures in 1959.
A single source suggests that ''Philco Television Playhouse'' continued into 1956, although most other sources agree that the final production came on October 2, 1955.
[Castleman, Harry & Podrazik, Walter J. (1984). ''The TV Schedule Book.'' New York: McGraw-Hill Paperbacks. .] This was Robert Alan Aurthur's ''A Man Is Ten Feet Tall'', co-starring
Don Murray and
Sidney Poitier, which was adapted and expanded into the 1957
MGM
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
feature film, ''
Edge of the City
''Edge of the City'' is a 1957 American film-noir drama film directed by Martin Ritt in his directorial debut, and starring John Cassavetes and Sidney Poitier. Robert Alan Aurthur's screenplay was expanded from his original script, staged as the ...
'', with Poitier recreating his original role and John Cassavetes in Murray's part.
On October 16, 1955,
Alcoa
Alcoa Corporation (an acronym for Aluminum Company of America) is a Pittsburgh-based industrial corporation. It is the world's eighth-largest producer of aluminum. Alcoa conducts operations in 10 countries. Alcoa is a major producer of primary ...
took over sponsorship from Philco and ''
The Alcoa Hour
''The Alcoa Hour'' is an American anthology television series that was aired live on NBC from 1955 to 1957. The series was sponsored by Alcoa.
Overview
Like the ''Philco Television Playhouse'' and ''Goodyear Television Playhouse'' that had prec ...
'' alternated with ''Goodyear Television Playhouse'' for two more seasons.
Cast and writers
Among the many performers on the ''Philco Television Playhouse'' were
James Dean
James Byron Dean (February 8, 1931September 30, 1955) was an American actor. He is remembered as a cultural icon of teenage disillusionment and social estrangement, as expressed in the title of his most celebrated film, ''Rebel Without a Cause' ...
,
Lillian Gish
Lillian Diana Gish (October 14, 1893February 27, 1993) was an American actress, director, and screenwriter. Her film-acting career spanned 75 years, from 1912, in silent film shorts, to 1987. Gish was called the "First Lady of American Cinema", ...
,
Janet De Gore
Janet De Gore (November 19, 1930 – June 11, 2022) was an American television and theatre actress.
Born in Larchmont, New York, De Gore began her career in 1950 starring as Janice in the Broadway play ''The Member of the Wedding''.
De Gore a ...
,
Melvyn Douglas
Melvyn Douglas (born Melvyn Edouard Hesselberg, April 5, 1901 – August 4, 1981) was an American actor. Douglas came to prominence in the 1930s as a suave leading man, perhaps best typified by his performance in the romantic comedy ''Ninotchka ...
,
Grace Kelly
Grace Patricia Kelly (November 12, 1929 – September 14, 1982) was an American actress who, after starring in several significant films in the early to mid-1950s, became Princess of Monaco by marrying Prince Rainier III in April 1956.
Kelly ...
,
Jack Klugman
Jack Klugman (April 27, 1922 – December 24, 2012) was an American actor of stage, film, and television.
He began his career in 1950 and started television and film work with roles in '' 12 Angry Men'' (1957) and '' Cry Terror!'' (1958). ...
,
Cloris Leachman
Cloris Leachman (April 30, 1926 – January 27, 2021) was an American actress and comedian whose career spanned nearly eight decades. She won many accolades, including eight Primetime Emmy Awards from 22 nominations, making her the most nomin ...
,
Walter Matthau
Walter Matthau (; born Walter John Matthow; October 1, 1920 – July 1, 2000) was an American actor, comedian and film director.
He is best known for his film roles in '' A Face in the Crowd'' (1957), ''King Creole'' (1958) and as a coach of a ...
,
Steve McQueen
Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...
,
Paul Muni,
ZaSu Pitts
Zasu Pitts (; January 3, 1894 – June 7, 1963) was an American actress who starred in many silent dramas, including Erich von Stroheim's epic 1924 silent film ''Greed'', and comedies, transitioning successfully to mostly comedy films with the ...
,
Eva Marie Saint
Eva Marie Saint (born July 4, 1924) is an American actress of film, theatre and television. In a career spanning over 70 years, she has won an Academy Award and a Primetime Emmy Award, alongside nominations for a Golden Globe Award and two Brit ...
,
Everett Sloane
Everett H. Sloane (October 1, 1909 – August 6, 1965) was an American character actor who worked in radio, theatre, films, and television.
Early life
Sloane was born in Manhattan on October 1, 1909, to Nathaniel I. Sloane and Rose (Gers ...
,
Kim Stanley,
Eli Wallach
Eli Herschel Wallach (; December 7, 1915 – June 24, 2014) was an American film, television, and stage actor from New York City. From his 1945 Broadway debut to his last film appearance, Wallach's entertainment career spanned 65 years. Origina ...
and
Joanne Woodward
Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American actress. A star since the Golden Age of Hollywood, Woodward made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a charact ...
. Many of these actors were making their first television appearance; one was
Jose Ferrer
Jose is the English transliteration of the Hebrew and Aramaic name ''Yose'', which is etymologically linked to ''Yosef'' or Joseph. The name was popular during the Mishnaic and Talmudic periods.
*Jose ben Abin
*Jose ben Akabya
* Jose the Galilea ...
, who recreated his stage performance in a one-hour television condensation of ''
Cyrano de Bergerac
Savinien de Cyrano de Bergerac ( , ; 6 March 1619 – 28 July 1655) was a French novelist, playwright, epistolarian, and duelist.
A bold and innovative author, his work was part of the libertine literature of the first half of the 17th cen ...
'' a full year before the
1950 film version, for which Ferrer won an Oscar, was released. Another was
Paul Muni, who starred in the 1948 presentation ''Counsellor-at Law''.
The series launched the television writing careers of
Robert Alan Aurthur
Robert Alan Aurthur (June 10, 1922 – November 20, 1978) was an American screenwriter, film director, and film producer. Many of his works examined race relations and featured black actor and director Sidney Poitier.
Early life
Raised in Freep ...
,
Paddy Chayefsky
Sidney Aaron "Paddy" Chayefsky (January 29, 1923 – August 1, 1981) was an American playwright, screenwriter and novelist. He is the only person to have won three solo Academy Awards for writing both adapted and original screenplays.
He was ...
,
Sumner Locke Elliott
Sumner Locke Elliott (17 October 191724 June 1991) was an Australian (later American) novelist and playwright.
Biography
Elliott was born in Sydney to the writer Sumner Locke and the journalist Henry Logan Elliott. His mother died of eclam ...
,
Horton Foote
Albert Horton Foote Jr. (March 14, 1916March 4, 2009) was an American playwright and screenwriter. He received Academy Awards for his screenplays for the 1962 film ''To Kill a Mockingbird'', which was adapted from the 1960 novel of the same name ...
,
Tad Mosel
Tad Mosel (May 1, 1922 – August 24, 2008) was an American playwright and one of the leading dramatists of hour-long teleplay genre for live television during the 1950s. He received the 1961 Pulitzer Prize for Drama for his play '' All the Way H ...
,
William Templeton,
Arnold Schulman
Arnold Schulman (born August 11, 1925) is an American playwright, screenwriter, producer, a songwriter and novelist. He was a stage actor long associated with the American Theatre Wing and the Actors Studio.
Biography
Born to a Jewish family i ...
, and
Gore Vidal
Eugene Luther Gore Vidal (; born Eugene Louis Vidal, October 3, 1925 – July 31, 2012) was an American writer and public intellectual known for his epigrammatic wit, erudition, and patrician manner. Vidal was bisexual, and in his novels and ...
. Its most famous drama was Chayefsky's ''
Marty'' (May 24, 1953), which starred
Rod Steiger
Rodney Stephen Steiger (; April 14, 1925July 9, 2002, aged 77) was an American actor, noted for his portrayal of offbeat, often volatile and crazed characters. Cited as "one of Hollywood's most charismatic and dynamic stars," he is closely assoc ...
and was later made into a movie that won an
Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
for
Ernest Borgnine
Ernest Borgnine (; born Ermes Effron Borgnino; January 24, 1917 – July 8, 2012) was an American actor whose career spanned over six decades. He was noted for his gruff but relaxed voice and gap-toothed Cheshire Cat grin. A popular perfor ...
.
U.S. television ratings
Seasonal rankings (based on average total viewers per episode) of ''The Philco Television Playhouse'' on
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
.
In popular culture
In 2006, the NBC series ''
Studio 60 on the Sunset Strip
''Studio 60 on the Sunset Strip'' is an American comedy-drama television series created and primarily written by Aaron Sorkin. The series was about the production of a live comedy series, similar to ''Saturday Night Live''. Produced by Warner Br ...
'' referenced ''The Philco Television Playhouse'' as ''The Philco Comedy Hour'', a comedy show that aired on the fictional NBS network.
Eli Wallach
Eli Herschel Wallach (; December 7, 1915 – June 24, 2014) was an American film, television, and stage actor from New York City. From his 1945 Broadway debut to his last film appearance, Wallach's entertainment career spanned 65 years. Origina ...
made a guest appearance on ''Studio 60'', playing a former show writer who was
blacklist
Blacklisting is the action of a group or authority compiling a blacklist (or black list) of people, countries or other entities to be avoided or distrusted as being deemed unacceptable to those making the list. If someone is on a blacklist, t ...
ed in the 1950s.
Episodes
Season 1 (1948–49)
Season 2 (1949–50)
Season 3 (1950–51)
Awards and nominations
References
External links
Museum of Broadcast Communications profile*
{{DEFAULTSORT:Philco
1948 American television series debuts
1955 American television series endings
1940s American anthology television series
1950s American anthology television series
1940s American drama television series
1950s American drama television series
Black-and-white American television shows
English-language television shows
American live television series
NBC original programming