The New Lawn
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The New Lawn, also known as The Bolt New Lawn for sponsorship reasons, is a
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...
stadium A stadium ( : stadiums or stadia) is a place or venue for (mostly) outdoor sports, concerts, or other events and consists of a field or stage either partly or completely surrounded by a tiered structure designed to allow spectators to stand o ...
in
Nailsworth Nailsworth is a town and civil parish in Gloucestershire, England, lying in one of the Stroud Valleys in the Cotswolds, on the A46 road (the Roman Fosse Way), south of Stroud and about north-east of Bristol and Bath. The parish had a popula ...
,
Gloucestershire Gloucestershire ( abbreviated Glos) is a county in South West England. The county comprises part of the Cotswold Hills, part of the flat fertile valley of the River Severn and the entire Forest of Dean. The county town is the city of ...
. It has been the
home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to it. ...
stadium of
League One The English Football League One (often referred to as League One for short or Sky Bet League One for sponsorship purposes, and known as the Football League One from 2004 until 2016) is the second-highest division of the English Football Leag ...
club
Forest Green Rovers Forest Green Rovers Football Club are a professional football club based in Nailsworth, Gloucestershire, England. The team compete in , the third tier of the English football league system, and have played their home games at The New Lawn since ...
since 2006. During the 2007–08 season the stadium was shared with Gloucester City. The stadium has a capacity of 5,147, of which 2,000 is seated. It replaced
The Lawn Ground The Lawn Ground was located in Nailsworth, Gloucestershire, England, and was, from 1890 to 2006, home to the English football club, Forest Green Rovers who currently play in League One, following promotion in 2021-22. The Lawn Ground also hosted lo ...
as Forest Green Rovers' home stadium and is expected to be replaced by a new stadium development located near the
M5 motorway The M5 is a motorway in England linking the Midlands with the South West England, South West. It runs from junction 8 of the M6 motorway, M6 at West Bromwich near Birmingham to Exeter in Devon. Heading south-west, the M5 runs east of West Brom ...
. In 2020 the ground was renamed The Innocent New Lawn Stadium due to a sponsorship deal with
Innocent Drinks Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Histor ...
. In 2021, the stadium was renamed after the
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
channel Fully Charged.


Stadium

The stadium was due to cost the club £3 million and was approved in October 2003 by local council members, despite much local opposition due to the controversial siting of the development on school playing fields. Work started on the stadium on 3 May 2005. The new ground has facilities to house 230 car parking places, 3 coach parking places, a capacity of 5,147 and two seated stands - the main stand and another seated stand. The stadium also has a leisure club, gym, sauna, conference and meeting facilities as well as a pub and many other facilities. The stadium is used seven days a week for different events. The closest railway station to the stadium is
Stroud Stroud is a market town and civil parish in Gloucestershire, England. It is the main town in Stroud District. The town's population was 13,500 in 2021. Below the western escarpment of the Cotswold Hills, at the meeting point of the Five Va ...
. The stadium was first used in a pre season friendly against
Swindon Town Swindon Town Football Club is a professional football club based in Swindon, Wiltshire, England. The team currently competes in , the fourth tier of the English football league system. The club has played home matches at the County Ground sin ...
in July 2006 and was officially opened in September 2006 when the England C team played a friendly fixture against Forest Green. The largest attendance so far at The New Lawn was in a
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football compet ...
third round game against
Derby County Derby County Football Club () is a professional association football club based in Derby, Derbyshire, England. In 2022, it was announced that DCFC was acquired by Clowes Developments (UK) Ltd, a Derbyshire-based property group. Founded in 188 ...
in January 2009 when 4836 watched Forest Green narrowly lose 3-4. For the 2007–08 season Gloucester City shared the ground due to serious flooding at their home stadium. They have since returned to the city of Gloucester following spells at Cirencester Town,
Cheltenham Town Cheltenham Town Football Club is a professional association football club based in the town of Cheltenham, Gloucestershire, England. From the 2021–22 season, the club compete in League One, the third tier of the English football league syst ...
and Evesham United. In April 2009, The New Lawn hosted the
Conference League Cup The Conference League Cup (formerly known as the Setanta Shield for sponsorship reasons, and before that the Bob Lord Trophy) was a football competition open to clubs playing in the Football Conference. History The competition was formed for t ...
final between Forest Green and
AFC Telford United AFC Telford United is a football club based in Telford, Shropshire, England. The club was formed in 2004 after the original Telford United, founded in 1872, folded due to financial problems. Currently members of the National League North, they ...
in which Telford won the game 0-3 on penalty kicks following the 90 minutes finishing goalless. The match was shown live on
Setanta Sports Setanta Sports is a sports television company based in Dublin, Ireland broadcasting throughout select Eurasian. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company previo ...
. In December 2009 the ground was selected as part of the city of Bristol's 2018
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...
bid to act as a training ground facility. In June 2011, work began on the pitch at the stadium to make it the first organic football pitch in the world. This was then followed in December 2011 by the installation of 180 solar panels to the EESI stand to help the club generate its own electricity. In April 2012, the club introduced the first solar powered robotic lawn mower to be used on a football pitch in British football. The Etesia robot mower - known as a 'mow bot' - uses GPS technology to automatically guide it round the pitch without the need for human intervention. In August 2012, a Manchester United XI played a pre-season friendly at the ground in aid of the Sustainability in Sport foundation which was created by Forest Green chairman
Dale Vince Dale Vince (born 29 August 1961) is a British "green energy" business magnate, industrialist. A former New Age traveller, he is the owner of the electricity company Ecotricity. Early life and career Vince was born in Great Yarmouth, Norfolk. ...
and
Gary Neville Gary Alexander Neville (born 18 February 1975) is an English football pundit and former player. He is also a co-owner of English Football League club Salford City. After retiring from football in 2011, Neville went into punditry and was a comm ...
. On 25 August 2014, a
BT Sport BT Sport is a group of pay television sports channels in the United Kingdom and Ireland. Owned by Warner Bros. Discovery Sports Europe and BT Group, they first launched on 1 August 2013. The channels are based at the former International Bro ...
televised Conference National derby game with
Bristol Rovers Bristol Rovers Football Club are a professional football club in Bristol, England. They compete in League One, the third tier of the English football league system. They play home matches at the Memorial Stadium in Horfield, they have been ...
saw 3,781 in attendance, the highest ever recorded league attendance at the stadium. The stadium hosted what is believed to be the world's first ever vegan football match on 1 November 2014 in a Conference National game against Lincoln City. The match received support from
Paul Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) * Paul (surname), a list of people People Christianity *Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chri ...
and
Stella McCartney Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of British singer-songwriter Paul McCartney and the late American photographer and animals rights activist Linda McCartney. Like her parents, McCa ...
.


Environmental features

Following the investment of new chairman and eco-tycoon
Dale Vince Dale Vince (born 29 August 1961) is a British "green energy" business magnate, industrialist. A former New Age traveller, he is the owner of the electricity company Ecotricity. Early life and career Vince was born in Great Yarmouth, Norfolk. ...
, and his company
Ecotricity Ecotricity is a British energy company based in Stroud, Gloucestershire, England, specialising in selling green energy to consumers that it primarily generates from its 87.2 megawatt wind power portfoliothe company prefers the term windmill ra ...
, The New Lawn employs a number of eco-friendly features designed to help make the stadium one of the most environmentally sustainable football stadiums in the world. The playing surface features as the world's first organic football pitch, while solar panels on the roof of the stadium as well as outside will eventually provide enough electricity to power 25 per cent of the stadium. The pitch also collects rainwater to be recycled around the stadium and all waste cooking oil at the club is recycled into biofuel. The club introduced a solar powered 'MowBot' in April 2012 which cuts the grass on the pitch and uses GPS technology to automatically guide it round the pitch without the need for human intervention. It is the first solar powered robotic lawn mower to be used on a football pitch in British football. Local farmers use the grass cuttings from the stadium to condition their soil plus the stadium is the first meat-free football stadium in the country after the club changed to an environmentally sustainable menu in February 2011. The area outside the stadium has also been developed into a habitat for wildlife through the planting of wild flowers and native trees. In December 2012, the club beat 200 other nominees to first prize in the Institute of Groundsmanship awards in the sustainability and environmental category for its organic pitch and the environmental aspects at The New Lawn.


References


External links


Putting the Green into Forest Green Rovers
ITV News {{DEFAULTSORT:New Lawn Football venues in Gloucestershire Sports venues in Gloucestershire Forest Green Rovers F.C. Sports venues completed in 2006