The More You Know (TMYK) is an American

programming block Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united. Overview Block programming involves scheduling a series of related shows which are likely to attra ...

that is programmed by

Hearst Media Production Group The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, wit ...

(formerly Litton Entertainment), and debuted on October 8, 2016 on

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

as a replacement for the animation block

NBC Kids NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate line ...

. It airs on Saturday mornings on

and

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...

, and as of 2017 is replayed Sunday mornings on sister network

Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1960s to the 2000s. The network origina ...

. The block's programs are also available through all of NBC's

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

venues, including the network's site/app,

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...

, and cable/satellite services. Based on

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...

's series of public service campaigns of the same name, the three-hour weekend morning block features

live-action Live action (or live-action) is a form of cinematography or videography that uses photography instead of animation. Some works combine live-action with animation to create a live-action animated film. Live-action is used to define film, video ga ...

programming aimed at

pre-teens Preadolescence is a stage of human development following middle childhood and preceding adolescence.New Oxford American Dictionary. 2nd Edition. 2005. Oxford University Press. It commonly ends with the beginning of puberty. Preadolescence is c ...

and

teen Adolescence () is a transitional stage of physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the te ...

s that are designed to meet federally mandated educational programming guidelines. It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks:

Weekend Adventure Weekend Adventure (originally known as ABC Weekend Adventure and Litton's Weekend Adventure) is an American broadcast syndication, syndicated Block programming, programming block that is produced by Hearst Media Production Group, and airs weekend ...

(

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

Dream Team Dream Team may refer to: Sport Basketball * Dream Team, the 1992 United States men's Olympic basketball team in Barcelona * Dream Team II, the 1994 U.S. men's national basketball team at the FIBA World Championship * Dream Team III, the 1996 ...

(

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

), and

One Magnificent Morning One Magnificent Morning (OMM) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment) and distributed by CBS Media Ventures, and debuted on October 4, 2014, as a replacement for the ani ...

(

The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

). As of January 6, 2018, a version of the block also airs on NBC's sister network

under the name MiTelemundo, with all of its programs dubbed in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.

History

Between February 24, 2016 and March 3, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block

, which was programmed by Sprout (now

Universal Kids Universal Kids is an American children's television Specialty channel, channel owned by the NBCUniversal Television and Streaming unit of Comcast's NBCUniversal. The channel launched on September 26, 2005, as PBS Kids Sprout, a preschool-oriented ...

), in favor of The More You Know, a new, three-hour block produced by

Litton Entertainment The Hearst Media Production Group (formerly Litton Syndications and Litton Entertainment) is an American media and production company based in New York City, New York as a division of the Hearst Television subsidiary of Hearst Communications, with ...

, that would feature live-action educational programming aimed towards teenagers and their parents. The block serves as a

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

of ''

The More You Know ''The More You Know'' is a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's networ ...

''—a series of

public service A public service is any service intended to address specific needs pertaining to the aggregate members of a community. Public services are available to people within a government jurisdiction as provided directly through public sector agencies ...

campaigns first launched by NBC in 1989. NBC Kids aired for the final time on September 25, 2016. It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits towards

cable network Networking cables are networking hardware used to connect one network device to other network devices or to connect two or more computers to share devices such as printers or scanners. Different types of network cables, such as coaxial cable, opt ...

s and online

services for cartoons and other youth-oriented content. ''The More You Know'' debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup). On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of

dubs of The More You Know's programming.

Programming

Current

Former

References

{{DEFAULTSORT:More You Know, The (block) National Broadcasting Company Litton Entertainment Brokered programming Television programming blocks Television shows featuring audio description