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''The Mad Show'' is an
Off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
musical revue based on ''
Mad Magazine Mad, mad, or MAD may refer to: Geography * Mad (village), a village in the Dunajská Streda District of Slovakia * Mád, a village in Hungary * Adolfo Suárez Madrid–Barajas Airport, by IATA airport code * Mad River (disambiguation), several r ...
''. The music is by
Mary Rodgers Mary Rodgers (January 11, 1931 – June 26, 2014) was an American composer, screenwriter, and author who wrote the novel ''Freaky Friday'', which served as the basis of a 1976 film starring Jodie Foster, for which she wrote the screenplay, as w ...
and
Stephen Sondheim Stephen Joshua Sondheim (; March 22, 1930November 26, 2021) was an American composer and lyricist. One of the most important figures in twentieth-century musical theater, Sondheim is credited for having "reinvented the American musical" with sho ...
, the book by
Larry Siegel Lawrence H. Siegel (October 29, 1925 – August 20, 2019) was an American comedy writer and satirist who wrote for television, stage, magazines, records, and books. He won three Emmys as Head Writer during four seasons of ''The Carol Burnett Show ...
and
Stan Hart Stan Hart (September 12, 1928 – July 27, 2017
) was an American comedy writer with many television ...
. The show's various
lyricist A lyricist is a songwriter who writes lyrics (the spoken words), as opposed to a composer, who writes the song's music which may include but not limited to the melody, harmony, arrangement and accompaniment. Royalties A lyricist's income ...
s include Siegel,
Marshall Barer Marshall Barer (born Marshall Louis Barer; February 19, 1923 in Astoria, Queens – August 25, 1998 in Santa Fe, New Mexico) was a lyricist, librettist, singer, songwriter and director. Early career Barer began his career as a lyricist and songw ...
, Steven Vinaver, and
Stephen Sondheim Stephen Joshua Sondheim (; March 22, 1930November 26, 2021) was an American composer and lyricist. One of the most important figures in twentieth-century musical theater, Sondheim is credited for having "reinvented the American musical" with sho ...
.


Production

The revue opened on January 9, 1966, at the New Theatre, New York City, and ran for 871 performances. The original cast included
Linda Lavin Linda Lavin (born October 15, 1937) is an American actress and singer. She is known for playing the title character in the sitcom '' Alice'' and for her stage performances, both on and off-Broadway. After acting as a child, Lavin joined the Co ...
,
Jo Anne Worley Jo Anne Worley (born September 6, 1937) is an American actress, comedian, and singer. Her work covers television, films, theater, game shows, talk shows, commercials, and cartoons. Worley is widely known for her work on the comedy-variety show ...
,
Paul Sand Paul Sand (born March 5, 1932) is an American actor and comedian. Background Sand was born Pablo Sanchez in Santa Monica, California, in 1932, the son of Ernest Rivera Sanchez, an aerospace tool designer, and Sonia Borodiansky (aka Sonia Stone) ...
,
Richard Libertini Richard Joseph Libertini (May 21, 1933 – January 7, 2016) was an American stage, film and television actor. He was known for playing character roles and his ability to speak in numerous accents. His films include ''Catch-22'' (1970), '' The I ...
, and MacIntyre Dixon.
Sam Pottle Samuel H. Pottle (May 8, 1934 – July 4, 1978) was an American composer, conductor, and musical director involved in many theatrical and television productions. Born in New Haven, Connecticut, he is perhaps best remembered for his work on ''Sesam ...
conducted the music.
Joe Raposo Joseph Guilherme Raposo, OIH (February 8, 1937 – February 5, 1989) was an American composer, songwriter, pianist, singer and lyricist, best known for his work on the children's television series ''Sesame Street'', for which he wrote the theme ...
, who later became music director for ''
Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) a ...
'' (a job held still later by Pottle), performed onstage as the Piano Player, who was shot during the course of each performance. He was also bludgeoned with a rubber chicken. The band's drummer was Danny Epstein, who later became ''Sesame Streets music coordinator from 1969 to 2009.


Musical numbers

;Act I * "Overture" * "Academy Awards for Parents" * "Eccch!" * " The Boy From..." * "Well It Ain't" * "Misery Is" * "Handle With Care" * "Hate Song" ;Act II * "Entr'acte" * "You Can Never Tell" * "Real Thing" * "Looking for Someone" * "Kiddie TV" * "Gift of Maggie (And Others)" * "Football in Depth" * "Finale" Additional sketches, including "Saboteurs," "Babysitter," "Hollywood Surplus," "Zoom," and "Snappy Answers," and the song "Hey, Sweet Momma" appeared during earlier versions of the production. The lyrics of " The Boy From...", a parody of "
The Girl from Ipanema "Garota de Ipanema" ("The Girl from Ipanema") is a Brazilian bossa nova and jazz song. It was a worldwide hit in the mid-1960s and won a Grammy for Record of the Year in 1965. It was written in 1962, with music by Antônio Carlos Jobim and Por ...
", were semi-anonymously written by Stephen Sondheim. The official songwriting credit went to the linguistically minded pseudonym "Esteban Rio Nido", which translates from the German, via Spanish, to "Stephen River Nest". In the show's
playbill ''Playbill'' is an American monthly magazine for theatergoers. Although there is a subscription issue available for home delivery, most copies of ''Playbill'' are printed for particular productions and distributed at the door as the show's pr ...
, the lyrics were credited to "
Nom de Plume A pen name, also called a ''nom de plume'' or a literary double, is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen na ...
".


Critical reception

The production got generally favorable reviews. The
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
' Stanley Kaufmann wrote, "It asks for our imaginative support and (for a change) stimulates and deserves it... it is always amusing." Kaufmann described cast member Libertini as "a bewigged insane beanpole," and
Lavin Lavin is a former municipality in the district of Inn in the Swiss canton of Graubünden. On 1 January 2015 the former municipalities of Lavin and Susch merged into the municipality of Zernez. History Lavin is first mentioned in the 12th cen ...
as "an elfin hipster, pretty, delicately caustic, with fine timing and a face that is a kaleidoscope of the kooky."
Life Magazine ''Life'' was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. During its golden age from 1936 to 1972, ''Life'' was a wide-ranging weekly general-interest ma ...
described the show's freewheeling style: "''The Mad Show'', which is based more or less on ''Mad Magazine'' and uses the magazine's grinning idiot symbol as a backdrop, is an explosion of insanity, a carnival of caterwauling idiots in fright wigs who sing and scream utterly ridiculous things. But they also make an unsettling amount of sense. They attack parents who devour their children, or children who devour their parents. They sing ''The Hate Song'' in which do-gooders vow to stamp out hate and conclude by stamping out one another. They attack TV coverage of pro-football with instant-split-second-ago playbacks while, for Pete's sake, you're missing the touchdown... the show's theme song is "Eccch!" – not a word, but a kind of Bronx cheer, which is how the ''Mad'' people feel about the way things are going."


Recording

The original cast recording LP was released in 1966 by
Columbia Masterworks Columbia Masterworks was a record label started in 1924 by Columbia Records. In 1980, it was separated from the Columbia label and renamed CBS Masterworks. In 1990, it was revived as Sony Classical after its sale to the Sony Corporation. History ...
(OL 2930 - mono / OS 2930 - stereo) and re-released on CD, February 22, 2005 by DRG Theater.


References


External links

* * *
Alfred E. Neuman Presents
review of original cast recording CD release {{DEFAULTSORT:Mad Show Mad (magazine) 1966 musicals Musicals based on comics Revues Off-Broadway musicals