The Mad Optimist is an American manufacturer of

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are use ...

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personal care products Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye liner ...

. The company allows customers to choose ingredients going into their products as well as the product's price. The company was originally founded in

Bloomington, Indiana Bloomington is a city in and the county seat of Monroe County, Indiana, Monroe County in the central region of the U.S. state of Indiana. It is the List of municipalities in Indiana, seventh-largest city in Indiana and the fourth-largest outside ...

, in 2012 under the name Soapy Soap Company by two brothers, Mohammed M. and Mohammed A. Mahdi, and Anthony Duncan. The company claims their products does not contain synthetic fragrance, dyes, artificial preservatives, parabens, or phthalates. They are ought to be vegan, halal, cruelty-free, and gluten-free.

History

In April 2012, The Mad Optimist created the brand Sabun In mid 2016, the company created the brand DesignMySoap.com which offered customized personal care products. The company was part of the 2017 cohort of

Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...

–based

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, The Brandery. In 2018 the company partnered with global brand design agency LPK who helped it rebrand as The Mad Optimist. The company gained notoriety when it was featured on May 15, 2020, on ABC's

Shark Tank ''Shark Tank'' is an American business reality television series that premiered on August 9, 2009, on ABC.Hibberd, James (May 10, 201'Dancing,' 'Bachelor,' and a bigger 'Shark Tank' returning to ABCInsider TV. Retrieved June 24, 2012 The show i ...

, Season 11 Finale Episode 24. Shark and billionaire entrepreneur Mark Cuban offered to invest $60,000 for 20% equity stake in their business.

Awards

* Transform Awards North America 2019-Best visual identity from the FMCG sector: Silver – The Mad Optimist * Indiana Small Business Development Center (ISBDC): 2014 EDGE Award Winner for the category of Established Business. Awarded June 19, 2015.

References

Companies based in Bloomington, Indiana American companies established in 2012 Manufacturing companies based in Indiana Social enterprises {{US-company-stub