Kraken Black Spiced Rum is a Caribbean black spiced

rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Phili ...

."The Kraken Rum,"
darkrum.co. Retrieved February 25, 2014. It is distributed in the United States by

Proximo Spirits Proximo Spirits, Inc., is an American spirits importer and international distributor based in Jersey City, New Jersey. It is best known for importing and distributing Jose Cuervo, the world's largest-selling tequila brand.Noreen O'Leary“Jose Cu ...

, and named after the

kraken The kraken () is a legendary sea monster of enormous size said to appear off the coasts of Norway. Kraken, the subject of sailors' superstitions and mythos, was first described in the modern age at the turn of the 18th century, in a travelogu ...

, a mythical giant squid-like sea monster."The Kraken,"
The Dieline, October 28, 2009.

Product description and packaging

Kraken Rum was introduced in 2010.“Proximo Backs The Kraken Rum With New $10 Million Ad Campaign,”
''Shanken News Daily'', November 20, 2013. The base rum is from

Trinidad Trinidad is the larger and more populous of the two major islands of Trinidad and Tobago. The island lies off the northeastern coast of Venezuela and sits on the continental shelf of South America. It is often referred to as the southernmos ...

, distilled from molasses made from sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, breakfa ...

ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices ...

and

clove Cloves are the aromatic flower buds of a tree in the family Myrtaceae, ''Syzygium aromaticum'' (). They are native to the Maluku Islands (or Moluccas) in Indonesia, and are commonly used as a spice, flavoring or fragrance in consumer products, ...

. The liquid is black, revealing hints of brown when held up to the light. The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a

giant squid The giant squid (''Architeuthis dux'') is a species of deep-ocean dwelling squid in the family Architeuthidae. It can grow to a tremendous size, offering an example of abyssal gigantism: recent estimates put the maximum size at around Trace ...

captioned with its scientific name, ''Architeuthis dux''. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavors." Beginning in 2015, Proximo began selling Kraken Ghost White Rum exclusively in Mexico. In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola, increasing its hold on the Australian market. Kraken's Ceramic Flagons were produced by UK based Pottery firm Wade Ceramics, though ceased contractual agreements in 2020.

Marketing

In 2013, two outdoor 3D billboards went up in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, with a

sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum.Tim Nudd
“Kraken Rum Billboards Will Kidnap You and Squeeze You to Death,”
''

Ad Week ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'', January 25, 2013. The ad was created by New York agency Dead As We Know It, which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. Later that year,

Blur Studio Blur Studio is an American-based production company which specialises in CGI visual effects, CGI animation and CGI design. Located in Culver City, California, the studio has produced CGI-animated films, teasers and ad spots for television, as wel ...

created animated spots featuring a kraken destroying a ship to the tune of

Bobby Darin Bobby Darin (born Walden Robert Cassotto; May 14, 1936 – December 20, 1973) was an American musician and actor. He performed jazz, Pop music, pop, rock and roll, Folk music, folk, Swing music, swing, and country music. He started his car ...

's 1959 version of the song " Beyond the Sea". Kraken Rum was the sponsor of the

Kitschies The Kitschies are British literary prizes presented annually for "the year's most progressive, intelligent and entertaining works that contain elements of the speculative or fantastic" published in the United Kingdom. Awards and criteria The Ki ...

, a British speculative fiction award. In October 2020 Kraken collaborated with competitive freediver Beci Ryan, because the drinks company announced that it was opening its first underwater 'Dive Thru'. Ryan was tasked to freedive to a treasure chest containing bottles of the new limited edition spiced rum and salvage them. Customers had the opportunity of winning one of these retrieved bottles. In addition Kraken confirmed they would be making a donation of £1 from the sale of every bottle of this rum to

Project AWARE PADI AWARE Foundation is an environmental nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity orga ...

. Rosemary E Lun
Kraken to launch 'Unknown Depth' Rum this October
X-Ray Magazine Shortly after announcing their team name, the

Seattle Kraken The Seattle Kraken are a professional ice hockey team based in Seattle. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season. ...

ice hockey team announced Kraken Rum as their official rum sponsor.

Honors

Kraken has been named an Impact "Hot Brand" by ''Impact'' magazine.

References

External links

Official website
{{Alcoholic drinks Rums Alcoholic drink brands Kraken in popular culture Brands of Trinidad and Tobago