''The Invisible Gorilla'' is a book published in 2010, co-authored by
Christopher Chabris
Christopher F. Chabris () is an American research psychologist, currently Senior Investigator (Professor) at Geisinger Health System, visiting fellow at the Institute for Advanced Study in Toulouse, France, and associate professor of Psychology a ...
and
Daniel Simons
Daniel James Simons (born 1969) is an experimental psychologist, cognitive scientist, and Professor in the Department of Psychology and the Beckman Institute for Advanced Science and Technology at the University of Illinois.
Simons is best know ...
. This title of this book refers to an earlier research project by Chabris and Simons revealing that people who are focused on one thing can easily overlook something else. To demonstrate this effect they created a video where students pass a basketball between themselves. Viewers asked to count the number of times the players with the white shirts pass the ball often fail to notice a person in a
gorilla suit who appears in the center of the image (see
Invisible Gorilla Test), an experiment described as "one of the most famous psychological demos ever".
[What We Miss, New York Times review of The Invisible Gorilla, Accessed 10 October 2012](_blank)
/ref> Simons and Chabris were awarded an Ig Nobel Prize for the Invisible Gorilla experiment.[Invisible gorilla steals Ig Nobel prize, New Scientist, 1 October 2004, Accessed 9 October 2012](_blank)
/ref>
See also
*Attention
Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Atte ...
* Attentional control
*Change blindness
Change blindness is a perceptual phenomenon that occurs when a change in a visual stimulus is introduced and the observer does not notice it. For example, observers often fail to notice major differences introduced into an image while it flickers ...
*Inattentional blindness
Inattentional blindness or perceptual blindness (rarely called ''inattentive blindness'') occurs when an individual fails to perceive an unexpected stimulus in plain sight, purely as a result of a lack of attention rather than any vision defects o ...
*Invisible ships
According to the invisible ships (or ships not seen) myth, when European explorers' ships approached either North America, South America, or Australia, the appearance of their large ships was so foreign to the native people that they could not eve ...
References
External links
*
2010 non-fiction books
Collaborative non-fiction books
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