The Ice Organisation was a UK

Loyalty programme A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features an ...

. Ice promoted brands, goods and services that are more sustainable, with the aim of mitigating climate change through mass consumer purchase power. Like other loyalty schemes, customers were rewarded with Ice points which they earned when shopping with a retailer who is part of the programme. Customers could spend their points at Ice retailers for money off their purchases or get it for free. Depending on the retailer, customers could collect and spend Ice points either online, via the telephone or in-store. The Ice Organisation was run by Jude Thorne (CEO, former CEO of Airmiles), Michael Baulk (chairman, former chairman and chief executive of AMV plc from Jan 1997 to 2006) and Tessa Tennant (president, co-founder of the UK Social Investment Forum, and the

Carbon Disclosure Project The CDP (formerly the Carbon Disclosure Project) is an international non-profit organisation based in the United Kingdom, Japan, India, China, Germany and the United States of America that helps companies and cities disclose their environmental im ...

) and the scheme tried to make people think about the environmental impacts of their shopping baskets and rewarded them for making more environmentally friendly purchases.

Environmental credentials

The Ice Organisation believe that together with their customers and partner businesses, they can make a real difference to

mitigate climate change Climate change mitigation is action to limit climate change by reducing emissions of greenhouse gases or removing those gases from the atmosphere. The recent rise in global average temperature is mostly caused by emissions from fossil fuels bur ...

. They assess all the businesses they partner with and only work with businesses that are doing the bit for the environment.

External links

Official MyIce.com WebsiteBBC News Article on launch of Ice
{{DEFAULTSORT:Ice Organisation, The Customer loyalty programs