"The Hipsters" is a 2012 single released by Scottish band
Deacon Blue
Deacon Blue are a Scottish pop rock band formed in Glasgow during 1985. The line-up of the band consists of vocalists Ricky Ross and Lorraine McIntosh, keyboard player James Prime and drummer Dougie Vipond. The band released their debut album ...
released as the first single from
the album of the same name, released in the United Kingdom on 23 November 2012. The single marked a comeback for Deacon Blue after a six-year hiatus, with their last release in 2006 with "
Bigger Than Dynamite".
Release
The single was released as the lead single from Deacon Blue's comeback album, ''
The Hipsters
''The Hipsters'' is the sixth studio album released by Scottish pop group Deacon Blue. The album was released by Demon Music on 24 September 2012, making it their first studio album in eleven years. The album's lead single, "The Hipsters" was ...
'' which was released in 2012.
Reception
Al Fox of the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
said that "The lead single and title track provides the promise of optimistic, sunlit, indie-flecked arrangements, which does follow through for the most part."
''MusicRiot'' said of the song "The Hipsters” is one of the best singles I’ve heard this year and a great summer song; it's just a shame that we didn't have a summer to do it justice. It's also ironic because Deacon Blue were never hipsters and no amount of sales would make them hip; but that's probably why we loved them so much".
The music video for the song features a young boy dressed in school uniform being chased by other children through the complex of a
. The video focuses on the boy's chase from the other children, who eventually climbs the stairs leading up to the pool where he is joined by another boy from the group of children chasing him. Realising he is trapped and cannot escape, the young boy being chased dives backwards off the diving board fully clothed, with the video ending showing the boy in the pool smiling.
The music video does not feature any members of Deacon Blue, instead focusing solely on the children in the video, particularly the young boy being chased through the swimming pool complex. The video focuses primarily on the chase and the aftermath of the boy being chased before the video concluding with the boy in the swimming pool.
The video was shot in
swimming pool in 2012.