The Teaching Company,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Wondrium, is a media production company that produces educational, video and audio content in the form of courses, documentaries, series under two content brands - Wondrium and The Great Courses. The company distributes their content globally through a mix of Direct to Consumer models such as their streaming service Wondrium.com and TheGreatCourses.com,as well distribution through third party platforms like Audible, Amazon and Roku. Wondrium, founded by Tom Rollins in 1990, is currently owned by Brentwood Associates PE and is headquartered in

Chantilly Chantilly may refer to: Places France *Chantilly, Oise, a city located in the Oise department **US Chantilly, a football club *Château de Chantilly, a historic château located in the town of Chantilly United States * Chantilly, Missou ...

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...

History

In 1990, the company was founded by Thomas M. Rollins, former Chief Counsel of the United States Senate Committee on Labor and Human Resources. Rollins had been inspired by a 10-hour videotaped lecture series by

Irving Younger Irving Younger (born Irving Yoskowitz; November 30, 1932 – March 13, 1988) was an American lawyer, law professor, judge, and writer. He is well known among lawyers and law students for his energetic talks on effective trial advocacy and legal ...

he watched while at

Harvard Law School Harvard Law School (Harvard Law or HLS) is the law school of Harvard University, a private research university in Cambridge, Massachusetts. Founded in 1817, it is the oldest continuously operating law school in the United States. Each class ...

, and he began recruiting professors and experts to record lectures. Rollins invested all his money in the company, at one point using up all his credit cards, selling almost all his suits from his Washington days, and living in an attic. Because his company was for-profit, Rollins adapted course offerings to please customers; he threw out one course because the professor constantly insulted the viewers during lectures, and he asked some other professors to re-record segments that had unsupported political commentary. By 2000, the company was well established, with about $20 million (USD) in annual revenue. In October 2006, the company was acquired by

Brentwood Associates Brentwood Associates is a private equity firm in the US with groups focusing on leveraged buyout. The firm, which is based in Los Angeles, was founded in 1972. Their most recent fund was a $1.15bn fund raised in 2017. The venture capital group ...

, a private equity investment firm. In 2011 the firm had 200 employees. In 2016, the company began offering a streaming service, charging $20 (USD) per month, with on-line access to about 280 courses from its catalogue. In April 2021, the company announced the rebranding of its global streaming platform from the Great Courses Plus to Wondrium, along with new licensing agreements to include content from

Kino Lorber Kino Lorber is an international film distribution company based in New York City. Founded in 1977, it was originally known as Kino International until it was acquired by and merged into Lorber HT Digital in 2009. It specializes in art house films, ...

, MagellanTV, and Craftsy.

Courses and instructors

As of December 2019, the company lists the following categories and numbers of courses: * Better Living (187) * Economics & Finance (27) * Fine Arts (31) * High School (39) * History (229) * Literature & Language (109) * Mathematics (48) * Music (36) * Philosophy & Intellectual History (120) * Professional (75) * Religion (83) * Science (191) The following academics, among others, have authored courses. This list covers only instructors about whom an article exists. *

Gregory S. Aldrete Gregory S. Aldrete (born 1966) is a Professor Emeritus of history and humanistic studies at the University of Wisconsin–Green Bay. He was the Frankenthal Professor of History and Humanities at the University of Wisconsin–Green Bay, where he had ...

Patrick Allitt Patrick N. Allitt (born 1956) is a British historian and academic who serves as the Cahoon Family Professor of American History at Emory University. He has written seven books on religious history, education, politics and environmental histor ...

* Stephen Alvarez *

Dorsey Armstrong Dorsey "Dorrie" Armstrong (born 1970) is an American Arthurian scholar who is Professor of English and Medieval Literature at Purdue University. Before joining the English department at Purdue in 2002, she taught at Centenary College of Louisiana an ...

Kenneth R. Bartlett Kenneth R. Bartlett (born 1948) is a Renaissance historian, author, and professor at the University of Toronto, where he earned his Ph.D. degree in 1978. He was editor of ''Renaissance and Reformation/Renaissance et Réforme'' from 1985 until 1990 ...

* Arthur T. Benjamin *

Jonah Berger Jonah or Jonas, ''Yōnā'', "dove"; gr, Ἰωνᾶς ''Iōnâs''; ar, يونس ' or '; Latin: ''Ionas'' son of Amittai, is a prophet in the Hebrew Bible and the Quran, from Gath-hepher of the northern kingdom of Israel in about the 8th cent ...

Ira Block Ira Block (born 1949) is an American photographer. Since the mid-1970s, he has shot many stories for the ''National Geographic Magazine'', ''National Geographic Traveler'', and also National Geographic Adventure. He has photographed diverse locati ...

Bob Brier Robert Brier (; born December 13, 1943) is an American Egyptologist specializing in paleopathology. A senior research fellow at Long Island University/LIU Post, he has researched and published on mummies and the mummification process and has appear ...

Edward B. Burger Edward Burger Burger (born December 10, 1964)Grondahl, Paul.. ''Times Union''. October 16, 2005. Retrieved May 2, 2008. is a mathematician and President Emeritus of Southwestern University in Georgetown, Texas. Previously, he was the Francis Chris ...

Sean M. Carroll Sean Michael Carroll (born October 5, 1966) is an American theoretical physicist and philosopher who specializes in quantum mechanics, gravity, and cosmology. He is (formerly) a research professor in the Walter Burke Institute for Theoretical ...

Phillip Cary Phillip S. Cary (born 1958) is an American philosopher who serves as a professor at Eastern University with a concentration on Augustine of Hippo and the history of the reception of Augustine's thought. Born on June 10, 1958, he received his Do ...

Thomas Childers Thomas Childers Jr. (born 1946) is an American historian and lecturer. He was hired by the University of Pennsylvania in 1976 and in 2017 as Professor Emeritus. Childers was born and raised in Cleveland, Tennessee. He later attended the University ...

* David Christian * Eric H. Cline *

Jodi Cobb Jodi Cobb is an American photographer, living in Washington, D.C. She was named White House Photographer of the Year in 1985, and has received awards from Pictures of the Year International, World Press Photo and the National Press Photographers As ...

* William R. Cook * Anne Curzan * Philip Daileader * Dennis Dalton *

Leo Damrosch Leopold Damrosch Jr. (born 1941) is an American author and professor. In 2001, he was named the Ernest Bernbaum Professor of Literature at Harvard University. He received a B.A. from Yale University, an M.A. from Cambridge University, where he was ...

Daniel Drezner Daniel W. Drezner (born August 23, 1968) is an American political scientist. He is professor of international politics at The Fletcher School of Law and Diplomacy at Tufts University. He is known for his scholarship and commentary on International ...

* William Dunham * Malcolm David Eckel *

Sylvia Earle Sylvia Alice Earle ( née Reade; born August 30, 1935) is an American marine biologist, oceanographer, explorer, author, and lecturer. She has been a National Geographic explorer-in-residence since 1998. Earle was the first female chief scien ...

Bart D. Ehrman Bart Denton Ehrman (born 1955) is an American New Testament scholar focusing on textual criticism of the New Testament, the historical Jesus, and the origins and development of early Christianity. He has written and edited 30 books, including t ...

* John Esposito *

Brian M. Fagan Brian Murray Fagan (born 1 August 1936) is a prolific British author of popular archaeology books and a professor emeritus of Anthropology at the University of California, Santa Barbara. Biography Fagan was born in England where he received hi ...

J. Rufus Fears Jesse Rufus Fears (March 7, 1945 – October 6, 2012) was an American historian, scholar, educator, and author writing on the subjects of Ancient history, The History of Liberty, and classical studies. He is best known for his many lectures for ...

Alexei Filippenko Alexei Vladimir "Alex" Filippenko (; born July 25, 1958) is an American astrophysicist and professor Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions ...

Jane Friedman Jane Friedman is the Co-Founder of Open Road Integrated Media, which sells and markets ebooks. She was the President and Chief Executive Officer of HarperCollins Publishers Worldwide, one of the world's leading English-language publishers, from 19 ...

Sylvester James Gates Sylvester James Gates Jr. (born December 15, 1950), known as S. James Gates Jr. or Jim Gates, is an American theoretical physicist who works on supersymmetry, supergravity, and superstring theory. He currently holds the Clark Leadership Chair i ...

* Eamonn Gearon *

Steven L. Goldman Steven Louis Goldman (born 1941) is the Andrew W. Mellon Distinguished Professor in the Humanities at Lehigh University. Short Biography Goldman studied as an undergraduate at Polytechnic University of New York, earning a Bachelor of Science deg ...

* Anthony A. Goodman *

Robert Greenberg Robert M. Greenberg (born April 18, 1954) is an American composer, pianist, and musicologist who was born in Brooklyn, New York. He has composed more than 50 works for a variety of instruments and voices, and has recorded a number of lecture seri ...

Annie Griffiths Annie Griffiths (born 1953) is an American photographer known for her work at '' National Geographic'' and a founder of Ripple Effect Images. Biography and career Griffiths was born in Minneapolis, Minnesota. Hired at National Geographic in 197 ...

Patrick Grim Patrick Grim is an American philosopher. He has published on epistemic questions in philosophy of religion, as well as topics in philosophy of science, philosophy of logic, computational philosophy, and agent-based modeling. He is author, co-aut ...

Allen C. Guelzo Allen Carl Guelzo (born 1953) is an American historian who serves as Senior Research Scholar in the Council of the Humanities and Director of the Initiative on Politics and Statesmanship in the James Madison Program at Princeton University. He f ...

Richard J. Haier Richard J. Haier is an American psychologist who has researched a neural basis for human intelligence, psychometrics, general intelligence, and sex and intelligence. Haier is currently a Professor Emeritus in the Pediatric Neurology Division of ...

* James Hall * Ken Hammond * Kenneth W. Harl * Donald J. Harreld *

Robert Hazen Robert Miller Hazen (born November 1, 1948) is an American mineralogist and astrobiologist. He is a research scientist at the Carnegie Institution of Washington's Geophysical Laboratory and Clarence Robinson Professor of Earth Science at George ...

* Craig Heller *

Kathleen Higgins Kathleen Marie Higgins (born 1954) is an American Professor of Philosophy at the University of Texas at Austin where she has been teaching for over thirty years. She specializes in aesthetics, philosophy of music, nineteenth and twentieth-centu ...

James Hynes James Hynes (born August 23, 1955) is an American novelist. Biography Hynes was born in Okemos, Michigan,''Contemporary Authors Online'', Thomson Gale, 2004. and grew up in Big Rapids, Michigan. He currently resides in Austin, Texas, where he ...

* Peter H. Irons *

Luke Timothy Johnson Luke Timothy Johnson (born November 20, 1943) is an American New Testament scholar and historian of early Christianity. He is the Robert W. Woodruff Professor of New Testament and Christian Origins at Candler School of Theology and a Senior Fello ...

Ed Kashi Ed Kashi (born 1957) is an American photojournalist and member of VII Photo Agency based in the Greater New York area. Kashi's work spans from print photojournalism to experimental film. He is noted for documenting sociopolitical issues. Persona ...

Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...

Eileen Kennedy-Moore Eileen Kennedy-Moore is a Princeton, New Jersey-based clinical psychologist and the author or co-author of books for parents, children, and mental health professionals. She serves on the advisory board for ''Parents'' magazine and blogs about chil ...

Alan Charles Kors Alan Charles Kors (born July 18, 1943) is Henry Charles Lea Professor Emeritus of History at the University of Pennsylvania, where he taught the intellectual history of the 17th and 18th centuries. He has received both the Lindback Foundation Awar ...

Joseph Koterski Joseph Koterski, S.J. (November 28, 1953 – August 9, 2021) was an American Jesuit priest, philosopher, author, and professor at Fordham University in the Bronx, New York. Biography In 1976, Koterski graduated with a H.A.B. degree in Classics ...

* Richard Kurin * Edward Larson *

Mark Leary Mark Richard Leary, Ph.D. (born November 29, 1954) is a professor of psychology and neuroscience at Duke University (Durham, North Carolina). His research has made significant contributions to the fields of social psychology and personality psycholo ...

Seth Lerer Seth Lerer (born 1955) is an American scholar who specializes in historical analyses of the English language, in addition to critical analyses of the works of several authors, particularly Geoffrey Chaucer. He is a Distinguished Professor of Litera ...

* Amy-Jill Levine *

Allan Lichtman Allan Jay Lichtman (; born April 4, 1947) is an American historian who has taught at American University in Washington, D.C. since 1973. Lichtman created the Keys to the White House model, which he created with Soviet seismologist Vladimir Kei ...

* Don Lincoln *

Jodi Magness Jodi Magness (born September 19, 1956) is an archaeologist, orientalist and scholar of religion. She serves as the Kenan Distinguished Professor for Teaching Excellence in Early Judaism at the University of North Carolina at Chapel Hill. She previ ...

Clancy Martin Clancy Martin (born May 7, 1967) is a Canadian philosopher, novelist, and essayist. His interests focuses on 19th century philosophy, existentialism, moral psychology, philosophy and literature, ethics & behavioral health, applied and profession ...

John McWhorter John Hamilton McWhorter V (; born October 6, 1965) is an American linguist with a specialty in creole languages, sociolects, and Black English. He is currently associate professor of linguistics at Columbia University, where he also teaches Amer ...

John Medina John J. Medina is a developmental molecular biologist with special research interests in the isolation and characterization of genes involved in human brain development and the genetics of psychiatric disorders. Medina has spent most of his profess ...

* Michael Melford *

Andrew B. Newberg Andrew Newberg is an American neuroscientist who is a professor in the Department of Integrative Medicine and Nutritional Sciences and the director of research at the Marcus Institute of Integrative Health at Thomas Jefferson University Hospita ...

Ashton Nichols Brooks Ashton Nichols (born 1953) is the Walter E. Beach ’56 Distinguished Chair Emeritus in Sustainable Studies and Professor of English Language and Literature Emeritus at Dickinson College. His interests are in literature, contemporary eco ...

Steven Novella Steven Paul Novella (born July 29, 1964) is an American clinical neurologist and associate professor at Yale University School of Medicine. Novella is best known for his involvement in the skeptical movement as a host of '' The Skeptics' Guide ...

Sherwin B. Nuland Sherwin Bernard Nuland (born Shepsel Ber Nudelman; December 8, 1930 – March 3, 2014) was an American surgeon and writer who taught bioethics, history of medicine, and medicine at the Yale School of Medicine, and occasionally bioethics and hist ...

Joseph Nye Joseph Samuel Nye Jr. (born January 19, 1937) is an American political scientist. He and Robert Keohane co-founded the international relations theory of neoliberalism, which they developed in their 1977 book ''Power and Interdependence''. Togethe ...

* Robert A. Oden *

Pamela Radcliff Pamela Beth Radcliff is an American historian and professor at the University of California at San Diego and an authority on the history of modern Spain.Celia Amoros, August 15, 2009, El PaisFeminismo y legitimidad democrática (Feminism and democ ...

Mark Ravina Mark Ravina (born 1961) is a scholar of early modern ( Tokugawa) Japanese history and Japanese Studies at the University of Texas at Austin, where he has taught since 2019. He currently holds the Mitsubishi Heavy Industries Chair in Japanese Studi ...

Richard Restak Richard Restak (born 1942) is an American neurologist, neuropsychiatrist, author and professor. Education Restak is a graduate of Gettysburg College and Georgetown University School of Medicine. He performed his postgraduate training in New ...

Daniel N. Robinson Daniel Nicholas Robinson (March 9, 1937 – September 17, 2018) was an American psychologist who was a professor of psychology at Georgetown University and later in his life became a fellow of the faculty of philosophy at Oxford University. Ca ...

Rick Roderick Rick Roderick (June 16, 1949 – January 18, 2002) was an American professor of philosophy, best known for his lectures for The Great Courses, The Teaching Company. Life Roderick was born in Abilene, Texas, on June 16, 1949, son of (by his o ...

* Jeffrey Rosen * David B. Ruderman *

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* Joel Sartore *

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Jeremy Shearmur Jeremy Shearmur (born 13 June 1948) is a British former reader in philosophy in the School of Philosophy at the Australian National University, who retired at the end of 2013. He is currently an emeritus fellow, lives in Dumfries, Scotland, a ...

Michael Shermer Michael Brant Shermer (born September 8, 1954) is an American science writer, historian of science, executive director of The Skeptics Society, and founding publisher of ''Skeptic'' magazine, a publication focused on investigating pseudoscientific ...

Tom Shippey Thomas Alan Shippey (born 9 September 1943) is a British medievalist, a retired scholar of Middle and Old English literature as well as of modern fantasy and science fiction. He is considered one of the world's leading academic experts on the ...

Seth Shostak Seth Shostak (born July 20, 1943) is an American astronomer and author, and is currently the senior astronomer for the SETI Institute. Shostak hosts SETI's weekly radio show/podcast ''Big Picture Science'', has played himself numerous times in TV ...

* Ronald K. Siegel *

Jeremy Silman Jeremy Silman (born August 28, 1954) is an American International Master (IM) of chess and writer. Silman was born in Del Rio, Texas. He began playing chess at the age of 12. He has won the American Open, the National Open, and the U.S. Open, and ...

* Jennifer Simonetti-Bryan *

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Richard B. Spence Richard Brian Spence (b. ''ca.'' 1951)"Spence, Richard B. 1951-."
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* Michael Starbird *

Jonathan Steinberg Jonathan Steinberg (8 March 1934 – 4 March 2021) was the Walter H. Annenberg Professor of European History Emeritus and Chair of the Department of History at the University of Pennsylvania. Career Steinberg received his undergraduate degree ...

David R. Stone David Russell Stone (born 1968) is an American military historian and the William Eldridge Odom Professor of Russian Studies in the Strategy and Policy Department at the U.S. Naval War College. Stone received a Bachelor of Arts degree in history ...

Steven Strogatz Steven Henry Strogatz (), born August 13, 1959, is an American mathematician and the Jacob Gould Schurman Professor of Applied Mathematics at Cornell University. He is known for his work on nonlinear systems, including contributions to the study o ...

* Michael Sugrue *

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* Timothy Taylor * David Thorburn *

Neil deGrasse Tyson Neil deGrasse Tyson ( or ; born October 5, 1958) is an American astrophysicist, author, and science communicator. Tyson studied at Harvard University, the University of Texas at Austin, and Columbia University. From 1991 to 1994, he was a po ...

Elizabeth Vandiver Elizabeth Vandiver (born 1956) is an American classical scholar. She is the Clement Biddle Penrose Professor of Latin and Classics at Whitman College, having previously taught at the University of Maryland, College Park. She received the prestig ...

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Irwin Weil Irwin Weil (born 1928) is a Professor Emeritus in thDepartment of Slavic Languages and Literatureat Northwestern University. He is noted for his work in promoting cultural exchange and mutual understanding between the USA and the USSR/Russia, and ...

Arnold Weinstein Arnold Weinstein (June 10, 1927 – September 4, 2005) was an American poet, playwright, and librettist, who referred to himself as a "theatre poet". Weinstein is best known for his collaborations with composer William Bolcom, including the ope ...

* Eric R. Williams * Gary K. Wolfe * Richard Wolfson *

Molly Worthen Molly Worthen (born 1981) is a journalist and historian of American religion. Raised in Glen Ellyn, Illinois, she graduated from Yale in 2003 and earned a Ph.D. in American religious history there in 2011. She is a contributing opinion writer for ...

* Michael E. Wysession * Michael Yamashita *

David Zarefsky David H. Zarefsky (born 1946) is an American communication scholar with research specialties in rhetorical history and criticism. He is professor emeritus at Northwestern University. He is a past president of the National Communication Association ...

Business model

Courses are offered on DVD, direct Internet download (video or audio), or streaming. In 2018, the firm's competitors included

MOOC A massive open online course (MOOC ) or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, m ...

s such as

Coursera Coursera Inc. () is a U.S.-based massive open online course provider founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, ...

and

Khan Academy Khan Academy is an American non-profit educational organization created in 2008 by Sal Khan. Its goal is creating a set of online tools that help educate students. The organization produces short lessons in the form of videos. Its website also in ...

. In 2016, the firm was earning $150 million annually in revenue. The target market for the courses is primarily "lifelong learners". Customers tend to be older professionals and retirees who have had successful careers. As of 2018, the catalog included over 600 different courses, ranging in cost from US$35 to over US$500. The firm sometimes sends recruiters to sit in on the lectures of college professors identified as being good teachers, to assess whether they might be suitable for course development; the best prospects would do a lecture for the Teaching Company, and if enough customers liked what they saw, the company would develop the course. Professors submit detailed outlines for each course, and company personnel would work with them to make sure that each 30 minute lecture was coherent and logical. The production quality of the courses is "a cut above" free courses offered on YouTube, according to a report in ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

''. Chief executive Paul Suijk described ''The Great Courses'' as the "

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

of learning".

Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...

has been a fan of the series.

Reactions

American conservative analysts described the social science courses offered by The Teaching Company as more suitable to general audiences than what is offered at traditional American

liberal arts college A liberal arts college or liberal arts institution of higher education is a college with an emphasis on undergraduate study in liberal arts and sciences. Such colleges aim to impart a broad general knowledge and develop general intellectual capac ...

s. Noting that the company's audience is not similar to current U.S. college admissions, the indicated result was that the catalog has had less emphasis on issues such as

sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primari ...

and

racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...

, more common to historical lenses used after the 1960s, to prioritise content that describes "everything the civilization has figured out so far and to discover new things". The conservative analysts further note that the survey format of instruction predominates, with few in-depth courses on Western-specific thinkers or philosophical schools, and more emphasis on covering the fundamentals of a subject, as if it were an introductory college course.

References

Bibliography

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External links

WondriumThe Great Courses
{{Authority control Alternative education Companies based in Fairfax County, Virginia High school course levels Education companies established in 1990 1990 establishments in Virginia Adult education in the United States Subscription video streaming services 2006 mergers and acquisitions