The Grand Madison, originally the Brunswick Building, is a

New York City designated landmark The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...

located at 225

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...

between East 26th and 27th Streets in

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, on the north side of

Madison Square Park Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, fourth President of the United States. ...

. The building is part of the

Madison Square North Historic District __NOTOC__ The Madison Square North Historic District is in Manhattan, New York City, and was created on June 26, 2001 by the city's Landmarks Preservation Commission. The Historic District lies primarily within the Manhattan neighborhood known as ...

, and is located in the neighborhood known as

NoMad A nomad is a member of a community without fixed habitation who regularly moves to and from the same areas. Such groups include hunter-gatherers, pastoral nomads (owning livestock), tinkers and trader nomads. In the twentieth century, the popu ...

("NOrth of MADison Square Park").

History

The

Renaissance Revival Renaissance Revival architecture (sometimes referred to as "Neo-Renaissance") is a group of 19th century architectural revival styles which were neither Greek Revival nor Gothic Revival but which instead drew inspiration from a wide range o ...

building "is constructed of multi-colored brick laid in a faint striped pattern, exquisitely ornamented in contrasting limestone. Its

palazzo A palace is a grand residence, especially a royal residence, or the home of a head of state or some other high-ranking dignitary, such as a bishop or archbishop. The word is derived from the Latin name palātium, for Palatine Hill in Rome which ...

composition is articulated by a rusticated,

trabeated In architecture, post and lintel (also called prop and lintel or a trabeated system) is a building system where strong horizontal elements are held up by strong vertical elements with large spaces between them. This is usually used to hold up ...

base and arcaded

loggia In architecture, a loggia ( , usually , ) is a covered exterior gallery or corridor, usually on an upper level, but sometimes on the ground level of a building. The outer wall is open to the elements, usually supported by a series of columns ...

under an impressive

cornice In architecture, a cornice (from the Italian ''cornice'' meaning "ledge") is generally any horizontal decorative moulding that crowns a building or furniture element—for example, the cornice over a door or window, around the top edge of a ...

." Designed by architects

Francis H. Kimball Francis Hatch Kimball (September 24, 1845 – December 20, 1919) was an American architect practicing in New York City, best known for his work on skyscrapers in lower Manhattan and terra-cotta ornamentation. He was an associate with the firm ...

and Harry E. Donnell, the Brunswick Building was completed in 1907. The 1907 structure replaced some brownstone residences and the once-fashionable Hotel Brunswick, a series of three connected buildings remodeled by

Henry Hobson Richardson Henry Hobson Richardson, FAIA (September 29, 1838 – April 27, 1886) was an American architect, best known for his work in a style that became known as Richardsonian Romanesque. Along with Louis Sullivan and Frank Lloyd Wright, Richardson is one ...

in 1870-71. Reflecting the stark commercial turn of the neighborhood, the new Brunswick Building served as an office and loft building after briefly being considered by the developers as the site for a new hotel. The architectural press sniffed at its “commonplace” commercial function, savaging the building upon its completion as “a monument of vulgarity and turpitude.” Time has considerably improved the building’s critical fortunes. A 1999 Columbia University academic study that presaged its landmark status praised the structure’s “multi-colored brick laid in a faint striped pattern, exquisitely ornamented in contrasting limestone. Its

composition is articulated by a rusticated,

base and arcaded

under an impressive

." For the latter quarter of the twentieth century, 225 Fifth Avenue was known as the New York Gift Building, for many years the city's premier showcase for glass, ceramic and silver giftware. In 2004, ElAd Properties converted the building into 195 luxury apartments and renamed it The Grand Madison. Its common spaces were renovated b
Rawlins Design
beginning in 2012.

References

Notes

External links

The Official Grand Madison WebsiteEmporis information on 225 Fifth
Residential buildings in Manhattan New York City Designated Landmarks in Manhattan Fifth Avenue Buildings and structures completed in 1906 1906 establishments in New York City {{Manhattan-struct-stub

History

See also

References

External links