''The General Mills Radio Adventure Theater'' was an anthology

radio drama Radio drama (or audio drama, audio play, radio play, radio theatre, or audio theatre) is a dramatized, purely acoustic performance. With no visual component, radio drama depends on dialogue, music and sound effects to help the listener imagine ...

series with Tom Bosley as host, which aired on the

CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...

in 1977.

Himan Brown Himan Brown (July 21, 1910 – June 4, 2010Himan Brown obituary.< ...

, already producing the ''

CBS Radio Mystery Theater ''CBS Radio Mystery Theater'' (a.k.a. ''Radio Mystery Theater'' and ''Mystery Theater'', sometimes abbreviated as ''CBSRMT'') is a radio drama series created by Himan Brown that was broadcast on CBS Radio Network affiliates from 1974 to 1982, an ...

'' for the network, added this twice-weekly (Saturdays and Sundays) anthology

series to his workload in 1977. It usually aired on weekends, beginning in February 1977 and continuing through the end of January 1978, on CBS radio affiliates which carried it. General Mills was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other

religious broadcasting Religious broadcasting, sometimes referred to as faith-based broadcasts, is the dissemination of television and/or radio content that intentionally has religious ideas, religious experience, or religious practice as its core focus. In some coun ...

, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends (February 1977 through July 1977), and the series (52 shows) was then repeated over the next 26 weekends (August 1977 through the end of January 1978), as ''The CBS Radio Adventure Theater'', with a variety of other sponsors.

Listen to

Daniel, The Oracle 77-07-31

External links

* 1970s American radio programs American radio dramas CBS Radio programs General Mills Anthology radio series {{US-radio-show-stub