The General Automobile Insurance Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. that focuses on

auto insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injur ...

. In 2012, the company was acquired by

American Family Insurance American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investmen ...

; The General brand still remains as a separate brand. The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive.

History

The General began selling insurance in 1963, under the company name Permanent General Agency. Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General." Since 2016, retired professional basketball player

Shaquille O'Neal Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greates ...

has endorsed and appeared in numerous commercials for the company.

Operating territory

The General is based in

Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

, and has several physical store operations throughout the state of

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...

, and internal offices in

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

, and

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

among other states.

Awards

In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category. A Silver Award was won for the "Baseball" commercial, and Bronze Awards were won for "Football" and "Snowboard". In 2019, The General was certified a "Great Place to Work".2019 Great Place to Work Certified
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References

External links

* The General {{DEFAULTSORT:General Financial services companies established in 1963 Insurance companies of the United States Companies based in Nashville, Tennessee American companies established in 1963 1963 establishments in Tennessee 2012 mergers and acquisitions