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''The First Measured Century: The Other Way of Looking at American History'' is a three-hour
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
documentary film hosted by
Ben J. Wattenberg Benjamin Joseph Wattenberg (born Joseph Ben Zion Wattenberg;Roberts, Sam New York ''Times'', June 29, 2015. Retrieved 2015-06-29. August 26, 1933 – June 28, 2015) was an American author, neoconservative political commentator and demographer, ...
. The film was produced for PBS by BJW, Inc. and New River Media, Inc. and was first broadcast in December 2000. The film traces American history during the 20th century through a sequence of vignettes of pioneering
social scientist Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of socie ...
s who used numerical tools to examine America. The film mixes archival footage, archival still photography and artwork, interviews with contemporary experts, graphical animations of statistical trends, and on-camera narrative appearances by the host. Information from Middletown IV, a 1999 replication of Middletown studies of Muncie, Indiana first begun by Robert and Helen Lynd in 1924, is included in the film and companion volume.


Synopsis

* Segment One – ''
Frederick Jackson Turner Frederick Jackson Turner (November 14, 1861 – March 14, 1932) was an American historian during the early 20th century, based at the University of Wisconsin until 1910, and then Harvard University. He was known primarily for his frontier thes ...
's Frontier Thesis'' * Segment Two – ''The New Immigrants, Head Shapes, and the Melting Pot: Franz Boas versus Scientific Racism'' * Segment Three – ''Infant and Maternal Mortality: How
Julia Lathrop Julia Clifford Lathrop (June 29, 1858 – April 15, 1932) was an American social reformer in the area of education, social policy, and children's welfare. As director of the United States Children's Bureau from 1912 to 1922, she was the first wo ...
and the Children's Bureau Tried to Save the Babies'' * Segment Four – ''Middletown: A Study in Modern American Culture. Robert and Helen Lynd Measure Muncie, Indiana'' * Segment Five – ''Recent Social Trends: 1900 to 1930.
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gr ...
Measures the Nation'' * Segment Six – ''Measurements and Myths of the Great Depression'' * Segment Seven – ''
George Gallup George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion. Life and caree ...
and the Scientific Opinion Poll'' * Segment Eight – ''World War II: the Homefront'' * Segment Nine – ''How the Suburbs Changed America'' * Segment Ten – ''Social Science in America's Bedroom:
Alfred Kinsey Alfred Charles Kinsey (; June 23, 1894 – August 25, 1956) was an American sexologist, biologist, and professor of entomology and zoology who, in 1947, founded the Institute for Sex Research at Indiana University, now known as the Kinsey Insti ...
Measures Sexual Behavior'' * Segment Eleven – ''
Betty Friedan Betty Friedan ( February 4, 1921 – February 4, 2006) was an American feminist writer and activist. A leading figure in the women's movement in the United States, her 1963 book ''The Feminine Mystique'' is often credited with sparking the se ...
and ''
The Feminine Mystique ''The Feminine Mystique'' is a book by Betty Friedan, widely credited with sparking second-wave feminism in the United States. First published by W. W. Norton on February 19, 1963, ''The Feminine Mystique'' became a bestseller, initially selling o ...
* Segment Twelve – ''"The Moynihan Report": When Politics and Sociology Collide'' * Segment Thirteen – ''Crime, Broken Windows, and
James Q. Wilson James Quinn Wilson (May 27, 1931 – March 2, 2012) was an American political scientist and an authority on public administration. Most of his career was spent as a professor at UCLA and Harvard University. He was the chairman of the Council of A ...
''. * Segment Fourteen – ''The Changing Economy: Inflation, Stagflation, and Deregulation'' * Segment Fifteen – ''Checking in on Middletown. Ted Caplow and "The First Measured Century" Return to Muncie'' * Segment Sixteen – ''
Census 2000 The United States census of 2000, conducted by the Census Bureau, determined the resident population of the United States on April 1, 2000, to be 281,421,906, an increase of 13.2 percent over the 248,709,873 people enumerated during the 1990 ce ...
: The New Immigration, and the Changing Face of America''


Interviews

''The First Measured Century'' includes on-camera interviews with forty experts: Howard M. Bahr, Lee D. Baker,
Alan Brinkley Alan Brinkley (June 2, 1949 – June 16, 2019) was an American political historian who taught for over 20 years at Columbia University. He was the Allan Nevins Professor of History until his death. From 2003 to 2009, he was University Provost. ...
, Theodore Caplow, William Chafe, John Milton Cooper, William Cronon, Elliot Currie, Christopher DeMuth, Betty Friedan, Milton Friedman, Francis Fukuyama, Alec Gallup, George Gallup, Jr., Paul Gebhard, Bruce Geelhoed, James Gregory, Kenneth T. Jackson, Matthew Frye Jacobson, Christopher Jencks, James H. Jones, Alfred E. Kahn, David M. Kennedy, Alice Kessler-Harris, Nancy Koehn, Alan Kraut, Seymour Martin Lipset, Glenn Loury, Staughton Lynd, David Moore, Daniel Patrick Moynihan, Robyn Muncy, William O'Neill, Ken Prewitt, Rita Simon, Daphne Spain, Paul Volcker, James Q. Wilson, William Julius Wilson, Daniel Yankelovich. Some scholars have cited the interviews themselves in other writings.


Companion volume

The documentary film is accompanied by a reference book of the same title but different subtitle: ''The First Measured Century: An Illustrated Guide to Trends in America, 1900-2000.'' Theodore Caplow, Louis Hicks, and Ben J. Wattenberg are the authors. The AEI Press (in-house publisher for th
American Enterprise Institute
published the book. Unusually for a companion book to a documentary film, the book does not follow the synopsis of the film and does not include much of the narrative material. Instead, fifteen chapters provide a dense array of time series data and interpretive essays about American society in the 20th century. The companion volume has become a standard source of reference material about America in the 20th century.


Critical reception

''The First Measured Century'' received a Gold Award for Documentary Production at WorldFest Houston and the bronze medal at the 2001 Telly Awards. The First Measured Century received favorable notice in ''The New York Times,'' and ''Teaching Sociology''.
The companion volume was reviewed separately in ''Population and Development Review,'' ''The American Statistician,'' ''The New York Times,'' the ''Washington Post,'' and ''Commentary Magazine.''
Excerpts from The First Measured Century were used in another documentary film, also produced by New River Media, ''The Idea Makers: The Women of Hull House'' (Princeton, NJ: Films for the Humanities and Sciences, 2004). The authors of the companion volume gave a one-hour presentation about the project to an audience at Olsson's Books and Records in Washington, DC on May 22, 2001. This is available online fro
C-SPAN


Middletown IV

The replication of surveys in Muncie, Indiana (Middletown studies) over a 75-year period from 1924 to 1999 is an unusually long timeframe for measuring social trends in America. Information from the 1999 iteration of the surveys was used to trace trends in the attitudes of adolescents.


Availability and documentation

PBS maintains an extensive website devoted t
''The First Measured Century''
The site contains complete program transcripts, interview material not used in the broadcast, an interactive timeline, the complete text and charts of the companion volume, and teaching resources such as lesson plans and worksheets. Survey data gathered in Muncie, Indiana in 1999 (known as Middletown IV) is archived at the Inter-University Consortium for Political and Social Research (ICPSR) (along with Middletown III data) under study numbe
4604
According t
WorldCat
325 libraries worldwide hold the video in some form and 985 libraries worldwide hold the companion volume in their collections. The DVD is available directly from PBS and from online vendors. The companion volume is available from online vendors.


Funders

''The First Measured Century'' was produced with funding from T. Rowe Price, Pfizer, Inc., PBS, the Corporation for Public Broadcasting, The Lynde and Harry Bradley Foundation, The Bernard and Irene Schwartz Foundation, The John M. Olin Foundation, The Smith Richardson Foundation, and The D & D Foundation. The William H. Donner Foundation separately sponsored preparation of the companion volume.


References

{{DEFAULTSORT:First Measured Century 2000 television films 2000 films American documentary television films PBS original programming 2000s American films