''The Era'' was a British weekly paper, published from 1838 to 1939. Originally a general newspaper, it became noted for its sports coverage, and later for its theatrical content.

History

''The Era'' was established in 1838 by a body of shareholders consisting of licensed

victualler A victualler is traditionally a person who supplies food, beverages and other provisions for the crew of a vessel at sea. There are a number of other more particular uses of the term, such as: * The official supplier of food to the Royal Navy in ...

s and other people connected with their trade. The journal was intended to be a weekly organ of the

public-house A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and was ...

interest, just as the ''

Morning Advertiser ''Morning Advertiser'' is one of the oldest news publications in the world, beginning as a newspaper in 1794 and being published in hard copy until 2020. In 2011, William Reed Ltd, bought '' The Publican'' from United Business Media and merged ...

'' was then its daily organ. In the first two or three years of its existence, its political stance was broadly

Liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...

. Its first editor,

Leitch Ritchie Leitch Ritchie (1800–1865) was a Scottish novelist and journalist. He was born at Greenock and worked as a clerk in Glasgow, but about 1820 adopted literature as his profession. Ritchie wrote four novels, of which the most successful was '' We ...

, proved too liberal for his board of directors, and in addition to editorial clashes, the paper was a commercial failure. Ritchie was succeeded by Frederick Ledger, who became sole proprietor as well as editor. He edited the paper for more than thirty years, gradually changing its politics from Liberalism to moderate

Conservatism Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilizati ...

. Politics, however, ceased to be a major concern of ''The Era''. Its great features after it came into the hands of Ledger were sport,

freemasonry Freemasonry or Masonry refers to fraternal organisations that trace their origins to the local guilds of stonemasons that, from the end of the 13th century, regulated the qualifications of stonemasons and their interaction with authorities ...

and the theatre. A contemporary observer remarked, "To the latter subject it has always devoted a very large part of its space. In relation indeed to the amount and accuracy of its theatrical intelligence, it far surpasses every other weekly journal."''The Waterloo Directory of English Newspapers and Periodicals: 1800-1900'' a
19th Century British Library Newspapers
Gale Group (requires subscription) In an 1856 advertisement, ''The Era'' claimed to be the "largest Newspaper in the World, containing Sixty-four Columns of printed matter in small type. It is the only Weekly Newspaper combining all the advantages of a first-rate Sporting Journal, with those of a Family Newspaper. Literature and the Metropolitan and Provincial Drama has more space allotted to them in the Era than in any other Journal. The Operatic and Musical Intelligence, Home and Continental, is always most copious and interesting." ''The Era'' became regarded as "Invaluable for reviews, news, and general theatrical information and gossip. Also of value are the assorted advertisements by and for actors and companies" The theatrical historian

W. J. MacQueen-Pope Walter James MacQueen-Pope (11 April 1888 – 27 June 1960), known familiarly as Popie, was an English theatre historian and publicist. From a theatrical family which could be traced back to contemporaries of Shakespeare, he was in management for ...

described ''The Era'' as "The Actor's Bible", with the theatrical coverage gradually assuming prominence over all else: ''The Era'' was the longest running theatrical trade paper and continued to publish until the beginning of

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, although its popularity and importance had long since declined.

References

{{DEFAULTSORT:Era, The Defunct newspapers published in the United Kingdom Newspapers established in 1838 1838 establishments in the United Kingdom 1939 disestablishments in the United Kingdom Publications disestablished in 1939